uk pest control franchise - the business case
TRANSCRIPT
Investment Opportunity in the Pest Control Sector
Building something of substance with value
I will clarify:
The Market - It’s growing
The Need - Prevention is better
than cure
The Sector - Disparate spread of
vendors
Current vendors - Real issues with quality and
valueTHE OPPORTUNITY…
For an organisation to build a strong national brand built on
CONSISTENT QUALITY, an UNRIVALLED SERVICE EXPERIENCE, and
using modern technology to be EFFICIENT and to stay CLOSER TO
CUSTOMERS so they are confident their commercial RISKS ARE
MANAGED
Pest Risks:
Damage and fire
risks…
Distress…
Comfort and well-being
Building damage and
Flood… Disease and Hygiene…
Reputation and brand…Prevention is
better than
cure
Driven by:
• Need to manage risks: Brand
Reputation
Damage
Distress
Disruption
Health
• Legislation
• Customer requirements – Often
Audited
Commercial
The Pest Control Market:
Characteristics:
• Planned and Preventive
• Contract based
• High quality reporting and records
• Focus on ‘value’ rather than ‘price’
Driven by:
• Distress
• Damage
Domestic
Characteristics:
• Reactive (Mainly)
• Urgent and one-off
• Disruptive
• Focus on price/speed of response
£250 million and
predictable
£100 million and erratic
Fragmented Market
%age Sales – TOTAL COMMERCIAL MARKET
circa £250m p.a.
RentokilEcolabMITIECannonRegionalLocal
THE OPPORTUNITY…
There is no dominant
player setting the
pace.
Rentokil is losing
market share and
margin. Local vendors
are growing, but with
no consistent service
standards or brand -
There is space for a
game-changer
Building a Contract Base
Year 1 Year 2 Year 3 Year 4 Year 50
50000
100000
150000
200000
250000
300000
One-off JobsContract Income
£’s
Assumes:• £30k total sales in Year 1• £60k total sales thereafter• Jobs are 40% of contract
value
Why be a franchisee?
You are investing in …
… experience
… accredited training
… technical, sales and marketing support
… proven systems and processes
… technology that works
… escape from “the office”
… an online presence that drives local enquiries
… a well-known brand
… a national network of colleagues
Why be a franchisee?
You are investing in a head
start
Ask yourself …
• Can I get up early to network?
• Can I help my clients minimise their commercial
risks?
• Can I offer a free service to identify risks?
• Can I listen to what concerns potential clients?
• Can I learn and apply “Best Practice”?
• Can I deliver a consistent “Service Experience”?
• Can I cope with variety?
• Do I want to build something of substance?
• Do I want to be part of something bigger?
If you answered “Yes”…
Then this could be for you
For more information:
Contact Martin Ellis
Mob: 07823 887982
Email:
Web: http://corporatehandyman.co.uk/
“I will be happy to discuss the contents of this
presentation and share the organisation name so you
can judge this for yourself”