uk merchandising catalogue 2015-16

GIFT CARD RANGENational Book Tokens are an essential part of any bookseller’s product mix, delivering on average around 2% of revenue. They can be loaded with any value from £1 to £250.

We have a range of eye-catching designs, suitable for booklovers of all ages and tastes. Order yours today at nationalbooktokens.com/trade

Eat, Sleep, Read - 4460846a design that resonates with all

booklovers

NBT Generic - 4461181a generic card design for any

occasion

Books Are My Bag - 4524136celebrating bookshops everywhere

Heart - 4490846a classic year-round design

Landscape - 4569676a simple, universal design

Happy Birthday - 4461011a very popular occasion to give a

National Book Token

order online at the Bookseller Zone: www.nationalbooktokens.com/trade

GIFT CARD RANGE & DISPLAY MATERIAL

2015-2016

Bookends - 4460841popular with everyone, with space to write recommendations on the inside

Icons - 4569656a colourful card for any occasion

Luxury Book - 4461176classic and elegant, perfect for that

extra special occasion

New

Bestseller

Bestseller

Bestseller

GIFT CARD RANGE


World Book Day - 4569661a fun design for boys and girls of

all ages

Tracy Beaker & Co - 4569666from top children’s author

Jacqueline Wilson

Diary of a Wimpy Kid - 4524116

a design from the immensely popular series

Gruffalo and Zog - 4460996a special card from the UK’s best-selling

children’s illustrator

Where’s Wally - 4460836a global brand with family appeal

Just Walliams - 4524131from the UK’s bestselling children’s

author, David Walliams

Readers - 4631371special charity card supporting

Book Aid International

Bookshelves - 4631286beautifully illustrated children’s bookshelf for all ages & tastes

Harry Potter - 4631501brand new design from the

global phenomenon

New

Bestseller

New New

Bestseller

Bestseller

GIFT CARD-SIZED ENVELOPES - E5Gift Cards are mounted on a matching backing card, which folds and fitsperfectly into a Gift Card-sized envelope. Envelopes can be ordered in packs of 100 (order code E5).


GIFT CARD RANGE

EXPIRED CARD POLICY

Our policy is to replace all expired gift cards. If a customer presents an expired National Book Tokens gift card, please

refer them to www.nationalbooktokens.com where they will find instructions for obtaining a replacement card.

GIFT CARD RANGE

Claude - 4490831a year-round gift by award-winning

Alex T Smith

Red wrap - 4569671a favourite festive card design

Snowflake - 4490941 perfect for the whole festive season

ebook card - 4490836works exactly like a normal National

Book Token gift card

The Cross - 4461186 a religious-themed design suitable for

all occasions

Star - 4490946a Christmas theme for young

and old

BFG & Co - 4490826Blake and Dahl, beloved by

generations

WBD design - 4631046the winner of our children’s design

competition

Guess How Much - 4490841the modern classic family gift brand

New

Bestseller

DISPLAY AND POINT OF SALE UNITS


National Book Tokens display units have been specially designed to showcase gift cards in shops to maximise customer awareness and impulse purchases, whilst taking up only minimal space in-store.

D14 Single Card Display Unit h 204mm x w 150mm x d 102mm

D23 9 Card Spinner Unit (with header card) w/d 155mm x h 518mm plus header card h

120mm x w 170mm

D15 Hanging Clip Strips (with a metal hook)

Length 620mm

D19 4 Facing Wall Unit

h 800mm x w 149mm x d

25mm

D20 8 Facing Wall Unit

h 800mm x w 369mm x d

25mm

Spinner Header Card G23A NBT Branded

G23B Children’s G23C Christmas

GIFT CARDS

ACCEPTED EVERYWHEREFOR BOOKLOVERS

BIG & SMALLC

M

Y

CM

MY

CY

CMY

K

02_NBT

-CHILD

REN_SP

INNER_

02_AW.

pdf

1 17

/07/20

12 1

2:32

C

M

Y

CM

MY

CY

CMY

K

03_INDIE-CHRISTMAS_SPINNER_02_AW.pdf 1 17/07/2012 12:33C

M

Y

CM

MY

CY

CMY

K

01_NBT_SPINNER_04_AW.pdf 1 20/06/2014 11:56

WALL UNITS

D18 Acrylic 4 Card Unit h 390mm x w 200mm x

d 196mm

SHELF UNITS

D21 Shelf Blocker(Light Blue)

h 213mm x w 131mm

COUNTER UNITS

C

M

Y

CM

MY

CY

CMY

K

01_NBT_SPINNER_04_AW.pdf 1 20/06/2014 11:56


POINT OF SALE MATERIAL

WINDOW GENERAL

Note: Further PoS items, including Acrylic Spinners (D11), bookmarks, posters and till stickers, are available. Visit the Bookseller Zone at nationalbooktokens.com/trade for more information.

HOW TO ORDEROnline: Visit the Bookseller Zone at nationalbooktokens.com/trade. Log in with your GLN and password (if you haven’t used the website before, click Register Here and fill in your details) to order Gift Cards and PoS items.

OTHER WAYS TO ORDERPost: Send completed order forms to Book Tokens Ltd, 6 Bell Yard, London WC2A 2JR

Fax: Fax completed order forms to +44 (0)20 7421 4641

Email: [email protected] including your BA Account Number in the subject line

For dispatch in time for Christmas, please ensure that orders reach us by no later than5pm on Friday 11th December. Orders received after this date cannot be guaranteed to be sent in timefor Christmas.

G19 Window Stockist Sticker (double sided)

h 161mm x w 158mm

G15 General Bookmarks(pkt of 200)

h 160mm x w 42mm

C

M

Y

CM

MY

CY

CMY

K

07_INDIE-CHRISTMAS_OPEN_02.pdf 1 03/05/2012 09:21

C

M

Y

CM

MY

CY

CMY

K

05_NBT

-CHILD

REN_OP

EN_02.

pdf

1 02

/05/20

12 1

6:03

C

M

Y

CM

MY

CY

CMY

K

03_NBT-INDIE_OPEN_02.pdf 1 02/05/2012 16:00

OPEN…YOUR IMAGINATION

An Inspiring Gift for Booklovers

Accepted Everywhere

C

M

Y

CM

MY

CY

CMY

K

01_NBT_OPEN_02

.pdf 1 02/

05/2012 15:5

6

Open Closed Signs with window hookh 130mm x w 180mm G24A NBT Branded

G24B Children’s G24C NBT Indiebound

G24D Christmas

NBT_WBD_2015_02_Layout 1 05/06/201

NBT_WBD_2014_05_AW_Layout 1 09/1

Are you using Caboodle to promote your business? The rewards programme from National Book Tokens allows you to communicate with thousands of booklovers - for free!

ONE-STOP-SHOP FOR MARKETINGNow, when you list your offer or event on Caboodle, with one click it can appear on the National Book Tokens, Independent Bookshop Week, and Books are my Bag websites, not to mention Facebook and Twitter, or your email newsletter. And, most importantly, it will be automatically emailed to Caboodle members located near to your bookshop.

Jane from Gullivers Bookshop said: ‘We think Caboodle is a brilliant initiative, it’s so easy to add events.’

250,000 registered members

FREE MARKETING FOR YOUR BOOKSHOP

BOOKSHOP OF THE MONTH And if that wasn’t good enough, all bookshops with offers on Caboodle could win our Bookshop of the Month hamper prize!

HOW TO USE CABOODLE 1. Log-in: caboodle.nationalbooktokens.com/booksellers

2. Add an offer or event: like signings, book groups, discounts or news

3. Make yourself a cup of tea, sit back and relax

It’s simple, effective and free – what’s not to love?

Jo of Devizes Books said: ‘It is really great to be able to see that 250,000 Caboodlers are out there looking at what bookshops have to offer! It hasn’t cost us a penny to advertise – how brilliant is that!’

500,000 bookshop offer views

1.5m local offers

emails sent

CABOODLE FROM NATIONAL BOOK TOKENS

Get Caboodling today: nationalbooktokens.com/caboodletrade

eBOOK SERVICES FROM BOOK TOKENS

eBOOK SERVICES FROM BOOK TOKENS

The no cost, no risk way for BA members to participate in the eBook market!

• Over 500,000 eBooks available – including agency titles

• An appealing website featuring bookseller recommendations

• Attractive margins – harness the potential of your eBook sales

Enabling booklovers with devices to choose from 100,000’s of titles whilst supportingtheir local bookshop.

3 ways to give your customers an eBook option that work online or in store and can be used separately or in conjunction with each other:

The Indie eBook Shop websiteEach of these services works via The Indie

eBook Shop, the eBooks website managed

by Book Tokens Ltd to assist BA members

to participate in the eBook market.

All National Book Tokens gift cards can be

spent on eBooks

Earn sales commission from your website, emails and blogs

Sell eBooks to your customers in your

shop

1.

2.

3.

For more information and to sign-up, please visit : www.nationalbooktokens.com/ebookservices

1NBT gift cards

2eBook affiliates

3eBooks in store

No hassle, no extra paperwork

Just set up a simple web link to The Indie

eBook Shop

Provide your loyal customers with

the complete eBook service

ePub format – can be used on most types of devices, including;

• eReaders • Tablets • Smartphones • PCs

NB – ePub files can not be read on most Kindle eReaders

FOR MARKETING ENQUIRIES PLEASE CONTACT:Mike Burt, Marketing ManagerEmail: [email protected]

The Booksellers Association Group covers the BA, National Book Tokens and batch.co.uk. The Group is part owner of the Book Industry Communications (BIC).

FOR BOOKSELLER ENQUIRIES (OTHER THAN ORDERING) PLEASE CONTACT:Book Tokens Customer ServicesEmail: [email protected]

WORLD BOOK DAYProud sponsors of World Book Day, the biggest annual event supporting books and reading in the UK and Ireland. To find out more, visit www.worldbookday.com

READATHONSupporters of Readathon, the charity that improves lives through reading with its brilliant sponsored read and hospital programme. To find out more, visit www.readathon.org

BOOK AID INTERNATIONALProud to support Book Aid International, the charity dedicated to changing lives through books. They send up to one million brand new books to libraries in Africa each year. To find out more, visit www.bookaid.org


OUR VALUESNational Book Tokens support a number of charities and initiatives to help encourage reading and literacy for all.

uk merchandising catalogue 2015-16

Documents