uk & ireland sap user conference 2013 analytics keynote
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Keynote for the Analytics track of the UK & Ireland SAP User Conference 2013, in Birmingham, UKTRANSCRIPT
Analytics Keynote
“73% of keynote speakers know that the best way to get an audience’s attention is to present a useless factoid”
Timo Elliott, Innovation Evangelist, SAP
@timoelliott
Questions!
QuestionRater.com/ukisug13
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“Every company is an IT company, every budget is an IT budget”
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SMAC* Down!*Social, mobile, analytics, cloud
“The real and virtual world will be one, consumer IT and organizational IT will be one”
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What Should You Do?
DIGITALIZEBUSINESSPROCESSES
PURSUEDIGITALBUSINESSMODELS
COMPETE FORBUSINESSMOMENTS
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YASOHMDTIITW*
Bit, Byte, Kilobyte, Megabyte,
Gigabyte, Terabyte, Petabyte,
Exabyte, Zettabyte, Yottabyte….
* Yet Another Slide On How Much Data There Is In The World
Brontobyte or Hellabyte
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Information becomes what you sell…
i
i i
Businessownership
ITownership
HBR: “Analytics 3.0”
Descriptive:What happened?
Diagnostic:Why did it happen?
Predictive:What will happen?
Prescriptive:How can we make it happen?
Analytic maturity
Hindsight Insight Foresight
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No Analytics? Welcome to the HIPPO
Nucleus Research, Gartner, Fortune Magazine Forrester Research
Unlocking the value of “Dark Data”
10%
75%
Use AnalyticsToday
NeedAnalytics by 2020
Ability to manage and consume all data is getting harder
Not utilizing all the information
out there
Not leveraging the power of collective insight
Missing new insights
IT is not agile enough and the business wants to get involved
=
On average, companies only use 12% of their data.
“Big Data”
Transactions, Interactions, Observations
Map Reduce / Hadoop / NoSQL
Data Scientists
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Big Data Enterprise Data Warehouses
Scott Sandford, NASA Ames
Research Center
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Slide by Mark Madson, Third Nature Inc
16
Google Spanner
“NoSQL” is out, “NewSQL” is in…
“Data is stored in schematized semi-relational tables… Spanner supports general-purpose transactions, and provides a SQL-based query language”
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Imagine if Your Apps Looked Like a DW to BI Tools
SAP HANA
SAP HANA Live (Virtual Data Model)
Customer Service
Risk Management Team
Finance and Operations
Account Administration
Executive Management
Customers Channel Suppliers Accounting ForecastingInventory Products Pricing Planning
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Data Warehouse? Yes, But “Logical”
Real-Time Data Processing PlatformFewer Layers Same Core Data Simpler Landscape
Analyze &Transact inReal-time
Sp
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ns SAP RTDP
Transact
Analyze
Edward James Snowden
Edward Joseph Snowden
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Information Steward 4.2
Data Quality Advisor
Assess Recommend Tune
Data Profiling
Content Type Discovery
Validation Rules
Cleansing Rules
Match Rules
View Before / After Results
Fine Tune With What-If Analysis
Publish Rules
Redundancy Profiling
Address Profiling Validate address data
Dependency Profiling Identify attribute-level
connections in data. (Normalization rules practice)
Redundancy Profiling Identify degree of duplication
Uniqueness Profiling Identify non-unique data
Drill down to duplicate and non-duplicate
records
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But It’s Not About Technology
“The stone age was marked by man's clever use of crude tools; the information age, to date, has been marked by man's crude use of clever tools.”
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People Are The Most Important “Technology”
It takes expertise and creativity to turn technology into business innovation
80% of CEOs think they deliver a superior customer experience
Source: The New Yorker
-- but only 8% of customers agree.
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Engage Your Fans Does This Apply To You?
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Add Customer Value in Real-Time
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Optimize The Customer Experience With “Playnomics”
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Perfect Your Pricing and Packaging
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Help Your Partners Sell More
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Make Yourself Invaluable
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Give Your Executives Deep Visibility
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“Data-driven decision making played a huge role in creating a second term for the 44th President. In politics, the era of big data has arrived.”
- Time Magazine
Engage Your Fans
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Track Who Likes Your Products (And Why, And When…)
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Engage Your Students
“In the past five years, taxpayers have spent $9Bn on college students who drop out before year two”
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Learn Then Act“Saving 1% in Student Retention can save my University’s bottom line $1M a year”
By 2017, there will be close to $11 Billion in revenue from35-million homes using home automation platforms across the globe.
Source: GIGAom, 2013
Wearable devices have grown by 2x month over monthsince October 2012.
Source: Mary Meeker’s Internet Trends, 2013
Photo: Intel Free Press
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“We’ll put more computers in our laundry in a week than we’ve used in our lifetime so far”
Gartner
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The “Datification” of Daily Life
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The “Datification” of Daily Life
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The “Datification” of Daily Life
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The “Datification” of Daily Life
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The “Datification” of Daily Life
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Never Lose Anything Again
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You Are Being Watched
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Is Your TV Spying On You?
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Discover Hidden Trends
54
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Optimize Maintenance
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Aggregate Insights
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Faster Iterations
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Experience Intelligence Center
Event Interception
Business Transformation
Make People Happy
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Make People Happy
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Develop Your Data Scientists
Kaoru Kawamoto – Japan’s First “Data Scientist of the Year”
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What, When, and Where
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Custom Visualization With Lumira
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Lumira and Visual Enterprise
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Mapping As New Analytical Tool (ESRI)
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Mapping stores on STM lines and stations
• STM Partners’ stores.
Create a Commerce Eco-System
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• Interact with consumer in the field• Run mobile marketing campaigns based
on consumer profile and location
• Interact with consumer in real-time anywhere, anytime.
• Design & run mobile marketing campaigns based on consumer profile and location
• Analyze consumer behavior in the field
Create a Commerce Eco-SystemA platform for real-time interactivity between consumers, STM and partners
SAP Precision Retailing(On-Demand, Multitenant, High Performance, Scalable)
• Receive information, discounts & Special offers
BI
CRM
Merchants
Outings
Transports
Partners
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A Personalized, Multi-Vendor Customer Experience
Valid at this time
For my profile (segments)
In the store(s) nearby
Eligible offers
Top x
What time is it ?Where am I?
What is my personal profile?What is my CRM profile?
Select Rate & Order Deliver & Learn
What are my preferences ?Where am I?
What is my personal profile?What is my CRM profile?
The rating is based on the learning engine and on the characteristics of the shopping context, the consumer preferences, and the frequency of presentation.
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Business Networks = information Networks
SuppliersBuyers
ProcurementSales
FinanceLogistics
Supply ChainSustainabilityCompliance
Partners
Ariba Network
More than 1M suppliers in more than 190 countries around the world
Transact with suppliers – the Network handles over $460 billion per year in commerce
Reduce supply costs – customers save a combined total of $82M daily
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Adapting to The New World of Analytics
Unleashing the Power of Collective Insight
Instantly predict market trends and customer needs and innovate new product and services quicker
Predict demand or supply across your entire Supply Chain immediately
Provide exactly the right offers and service levels to every customer
Understand what your customers & potential customers are saying about you, right now
Imagine the potential…
ENGAGE PREDICTVISUALIZE
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Directions
DECISION MAKER
DESIGNER
ANALYST
Explore Monitor
Design
Govern DATA Enrich Explain
Plan People
Analytics solutions from SAP
Agile Visualization
Advanced Analytics
Big Data
Mobile
Collaboration
Cloud
Enterprise Business Intelligence
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Innovation And Design Thinking
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Questions!
QuestionRater.com/ukisug13
Business Intelligence Timeline
84
2000-2005 2005-2010 2011
No BI strategy
• No real BI strategy
• IT left to prioritize
• Multiple versions of the truth
One truth
• VELUX Performance model
• Standard reporting
• One truth
• Anchoring in finance
Future vision
• Extend reporting to more users
• Redefine our own role
• More end user flexibility
VELUX deployed our first Global BI solution around 2000 together with the first SAP implementations
A change in user profiles and patternsOver a period of 7 years we have seen several shifts in our BI user group in VELUX
The shifts seem to happen with shorter and shorter intervals
85
• System Expert• Favored Excel as front
end• Could live with poor
performance• Primarily used data
from SAP
2005”The controller”
• General analyst• Wanted to use web
reports as well• Interested in data from
several sources• Demanded better
performance
2010”The analyst”
• Expecting BI self service• Want’s information on
mobile devices• Not scared of
technology, uses the right tool for the job
2012”You and me”
86
© 2013 SAP AG. All rights reserved. 94Public
Advanced Profiling
Redundancy Profiling
Address Profiling Validate address data
Dependency Profiling Identify attribute-level
connections in data. (Normalization rules practice)
Redundancy Profiling Identify degree of duplication
Uniqueness Profiling Identify non-unique data
Drill down to duplicate and non-duplicate
records
© 2013 SAP AG. All rights reserved. 95Public
Visualization of Data QualityHigh-level balanced Data Quality Scorecard
Data quality score
metrics
Latest quality score
Quality trend over time / run
Key Quality Dimensions (KPI for data), customizable
© 2013 SAP AG. All rights reserved. 96Public
Business Value AnalysisData Quality Financial Impact Calculator
Connect financial ROI to data quality and information governance initiatives
Understand and demonstrate how bad data effects business bottom line
Identify potential savings using what-if analysis of quality level and costs
See drivers and metrics of financial impact calculation per failure