uk hcps on the latest technologies and innovations in type 1 diabetes
TRANSCRIPT
CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031| 2
WhatcanwelearnaboutunmetneedsorinterestsamongHCPswhotalkaboutT1Donline?
HowdoHCPsengageonline?
HowdopatientsfeatureintheHCPonlineconversation?
WhatareHCPs’ thoughtsonthelatesttechnologiesandadvancementsinDiabetesaswellastheestablishedtreatments?
Tophealthcareprofessionals
Healthcare professionalonlineprofiles:top-3HCPs
Glossaryofterms
Tableofcontents
WhatareHCPs’ thoughtsonthelatesttechnologiesandadvancementsinDiabetesaswellastheestablishedtreatments?
CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031| 3
Questionsummary
CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031| 4
WhatareHCPs’ thoughtsonthelatesttechnologiesandadvancementsinDiabetesaswellastheestablishedtreatments?
HCPsdiscussingartificialpancreas:HCPswaitedforthereleaseofMedtronic’sMiniMed 670Gwithexcitedanticipation.Duringthereleasetherewasstillanoverallenthusiasmtowardstheproduct,howeverafterrelease,HCPsagreedthatMiniMed 670Gdidnotmeettheirexpectations.
HCPsdiscussinggrowinghumanpancreasinpigs:TherecentdevelopmentsincontroversialstemcellresearchreceivedmixedsentimentwithsomeHCPsintriguedandexcited,whilstothersremainedcautious.ThistopicreceivedasmallershareoftheconversationthanMedtronic.
Diabetesdrugclasses:InthecontextofT1DandT2DDiabetescombined,thebiguanide Metformintookupthelargestshareofvoicewheretopicsincludedweightissuesrelatingtotheproduct.
Discussionofinsulintherapies:TheinsulintherapyLotusmadeupalmosthalfoftheallinsulintherapyconversation.Itwasmostlydiscussedinrelationto otherinsulinproducts.
18%
13%
5%
5%
4% 3%
45%
3% 2% 2%
FreeStyle(Libre)
Medtronic(MiniMed)
OmniPod
Dexcom(G5)
Viacyte(VC-01)
Animas
Artificalpancreas*
Piggrownpancreas
Contactlens
Skinpatch
WhattechnologiesareHCPsdiscussingwithintheDiabetesspace?
CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031|
Observations:
Whendiscussingmedicaladvancements,HCPsoftenspeakofthedevelopmentsintheartificialpancreaswithoutspecificallynamingtheproduct.
5
n=483
*withoutreferencetoaspecificartificialpancreas
0
5
10
15
20
25
ArtificialPancreas Medtronic/MiniMed
HCPsdiscussingtheartificialpancreas
CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031|
Observations:
TherewasmuchexcitementtowardsMedtronic's670Gthroughout2016especiallyforthosewithT1D.
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Pre-launch
Observations:
Thelaunchwasmetwithnonegativesentiment.HCPseitherrelayedtheannouncementthattheFDAhadapprovedtheartificialpancreasorshowedenthusiasmfortheproduct’spotential.
Observations:
JustonemonthafteritwaslaunchedsomeHCPswerenothappywiththeresult,claimingitwasaletdownandadisappointment.
Launch Post-launch
HCPsdiscussinggrowinghumanpancreasinpigs
CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031|
“- AaronDehgham,MedicalStudent
10June2016
Fascinating! Pigs may once again play
a pivotal role in Diabetes
“Insight:Volumeofcontentwasmuchlowerdiscussionsurroundingthegrowingofhumanpancreasesinpigs.HoweverthetopicdividedHCPs:somebelievingitisanothergreatscientificadvancementwhileothersaremoresceptical.
“- CarrieRuxton,Dietician
6June2016
The NHS already used pig insulin to
treat human Diabetes
““
- KathrynFry,ResearchNurse6June2016
Not entirely sure about having a human
pancreas that had been grown in a pig,
transplanted into me
“ “- AshPaul,MedicalDirector
6June2016
Human pancreas grown in pig trial that
could lead to harvesting of donor
organs
“1 HCPshare
2 HCPshares
7
Insulintherapies
CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031| 8
1%
12%
46%
29%
12%
Apidra Humalog Lantus Levemir Novolorapid
n=187
TopicsbeingdiscussedrelatingtoLantusandDiabetes
Observations:Withintheonlineconversationrelatingtoinsulintherapies,Lantusreceivesthelargestshareofvoice.WithregardstotheLantusconversation,HCPswereprimarilycomparingitwithotherinsulintherapies.
Never
DiabetesDrugClassshareofmention
CREATIONPinpoint|HCPSocialMediaStudy|Type1DiabetesEnglish|201501101-20161031| 9
1% <1%
63%
14%
9%
12%
1%
AlphaGlucosidaseInhibitors AmylinAnaloguesBiguanide DPP-4inhibitorsGLP-1agonists SGLT2inhibitorsSulphonylureas
n=938
Topicsbeingdiscussedrelatingtobiguanides andDiabetes
Observations:Biguanides dominatetheonlineHCPconversationrelatingtodrugsintheDiabetesspace.Metforministheonlybiguanideavailableonthemarket.Thediscussionsurroundingmetforminseenabovewastodowiththebenefitsofthedrugandhowithelpspertainingtoweight.
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