uk guardian channels2013/01/24 · twitter followers: 553k+ 904k monthly unique browsers 682k...
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UK Guardian Channels
2m Monthly Unique Browsers
1.7m Monthly Unique Users
666k Daily Unique Users
5m Monthly Page Views
UK Guardian Channel:Guardian News
Source: Comscore (UK), Adobe Omniture, TGI Clickstream
UK Average GuardianNews User
50:50 47:53Gender (Female:Male)
51% 59%Age (25-54)
55% ABC1 65% ABC1Social demographic
32% 49%Household income > £50k
35% - London
Location:
8% - South
9% - North West
14% - Midlands
Statements Index Index
Advertising on internet more relevant than other advertising
Banner Ads Help Me Find Interesting Things On The Web
100
I Am Interested In Other Cultures
100
100
190
156
122
Twitter followers: 553k+
Twitter followers: 553k+
904k Monthly Unique Browsers
682k Monthly Unique Users
39k Daily Unique Users
2.23m Monthly Page Views
UK Guardian Channel:Guardian Travel
Source: Comscore (UK), Adobe Omniture, TGI Clickstream
UK Average GuardianNews User
50:50 50:50Gender (Female:Male)
51% 64%Age (25-54)
55% ABC1 67% ABC1Social demographic
32% 50%Household income > £50k
26% - London
Location:
8% - Yorkshire
9% - South East
11% - North West
17% - Midlands
Statements Index Index
I enjoy planning holidays
I try to go somewhere different on holiday every time
100
I prefer to take holidays off the beaten track
100
100
225
212
187
Twitter followers: 271k+
Twitter followers: 271k+
1.2m Monthly Unique Browsers
880k Monthly Unique Users
62k Daily Unique Users
3.2m Monthly Page Views
UK Guardian Channel:Guardian Business
Source: Comscore (UK), Adobe Omniture, TGI Clickstream
UK Average GuardianNews User
50:50 40:60Gender (Female:Male)
51% 56%Age (25-54)
55% ABC1 67% ABC1Social demographic
32% 46%Household income > £50k
37% - London
Location:
8% - Central Scotland
10% - North West
17% - Midlands
Statements Index Index
It Is Important To Be Well Insured For Everything
Am Usually The First Amongst Friends To Know What's Going On
100
I Look On The Work I Do As A Career Rather Than Just A Job
100
100
135
130
120
888k Monthly Unique Browsers
670k Monthly Unique Users
25k Daily Unique Users
2.1m Monthly Page Views
UK Guardian Channel:Guardian Environment
Source: Comscore (UK), Adobe Omniture, TGI Clickstream
UK Average GuardianNews User
50:50 48:52Gender (Female:Male)
51% 70%Age (25-54)
55% ABC1 65% ABC1Social demographic
32% 74%Household income > £50k
Location:
13% - Midlands
15% - Central Scotland
21% - North West
15% - London
Statements Index Index
It Is Important To Be Well Informed About Things
I Would Be Willing To Volunteer My Time For A Good Cause
100
When I Need Information The First Place I Look Is The Net
100
100
128
127
112
1.7m Monthly Unique Browsers
1.3m Monthly Unique Users
61k Daily Unique Users
4m Monthly Page Views
UK Guardian Channel:Guardian Technology
Source: Comscore (UK), Adobe Omniture, TGI Clickstream
UK Average GuardianNews User
50:50 38:62Gender (Female:Male)
51% 62%Age (25-54)
55% ABC1 69% ABC1Social demographic
32% 46%Household income > £50k
36% - London
Location:
9% - Central Scotland
11% - North West
12% - Midlands
Statements Index Index
Advertising Helps Me Choose What I Buy
When I Need Information The First Place I Look Is The Net
100
Am Influenced By Comments/Reviews Posted Online By Others
100
100
161
187
149
Twitter followers: 1.9m+
Twitter followers: 1.9m+
1.4m Monthly Unique Browsers
1.04m Monthly Unique Users
69k Daily Unique Users
3m Monthly Page Views
UK Guardian Channel:Guardian Money
Source: Comscore (UK), Adobe Omniture, TGI Clickstream
UK Average GuardianNews User
50:50 52:48Gender (Female:Male)
51% 68%Age (25-54)
55% ABC1 68% ABC1Social demographic
32% 44%Household income > £50k
32% - London
Location:
9% - Yorkshire
9% - South
21% - Midlands
Statements Index Index
I'm Interested In Financial Services Advertising
I am more aware of my personal finance than I used to be
100
I Look For Profitable Ways To Invest My Money
100
100
176
164
139
2.1m Monthly Unique Browsers
1.3m Monthly Unique Users
126k Daily Unique Users
10m Monthly Page Views
UK Guardian Channel:Guardian Comment is Free
UK Average GuardianNews User
50:50 62:38Gender (Female:Male)
51% 57%Age (25-54)
55% ABC1 70% ABC1Social demographic
32% 48%Household income > £50k
39% - London
Location:
7% - Yorkshire
9% - North West
13% - Midlands
Statements Index Index
I Am Interested In Other Cultures
I Am Interested In International Events
100
I Am An Optimist
100
100
195
126
119
Sources: Comscore (UK), Adobe Omniture, TGI Clickstream (compared to rest of the online populations)
2.43m Monthly Unique Browsers
2.4m Monthly Unique Users
255k Daily Unique Users
11.4m Monthly Page Views
UK Guardian Channel:Guardian Sport
UK Average GuardianNews User
50:50 32:68Gender (Female:Male)
51% 57%Age (25-54)
55% ABC1 64% ABC1Social demographic
32% 47%Household income > £50k
36% - London
Location:
8% - South
11% - North West
13% - Midlands
Statements Index Index
I Really Trust The Guardian
Find Online Advertising More Entertaining Than Other Ads
100
I Usually Watch Sports Coverage
100
100
275
145
140
Sources: Comscore (UK), Adobe Omniture, TGI Clickstream (compared to rest of the online populations)
Twitter followers: 247k+
Twitter followers: 247k+
740k Monthly Unique Browsers
562k Monthly Unique Users
58k Daily Unique Users
2.2m Monthly Page Views
UK Guardian Channel:Guardian Culture
UK Average GuardianNews User
50:50 46:54Gender (Female:Male)
51% 58%Age (25-54)
55% ABC1 65% ABC1Social demographic
32% 57%Household income > £50k
38% - London
Location:
9% - South
11% - North West
15% - Midlands
Statements Index Index
Heavy Cinema Goers
I Am Interested In The Arts
100
Music Is An Important Part Of My Life
100
100
145
136
131
Sources: Comscore (UK), Adobe Omniture, TGI Clickstream (compared to rest of the online populations)
2.5m Monthly Unique Browsers
1.6m Monthly Unique Users
115k Daily Unique Users
9.1m Monthly Page Views
UK Guardian Channel:Guardian Life & Style
UK Average GuardianNews User
50:50 56:44Gender (Female:Male)
51% 63%Age (25-54)
55% ABC1 67% ABC1Social demographic
32% 47%Household income > £50k
47% - London
Location:
6% - South
9% - North West
11% - Midlands
Statements Index Index
I Have A Practical Outlook On Life
I Like To Keep Up With The Latest Fashions
100
I Am Interested In Other Cultures
100
100
140
139
132
Sources: Comscore (UK), Adobe Omniture, TGI Clickstream (compared to rest of the online populations)
Guardian Verticals
4.5m Monthly Unique Browsers
1.4m Monthly Unique Users
170k Daily Unique Users
29m Monthly Page Views
UK Guardian Channel:Guardian Football
Sources: Comscore (UK), Adobe Omniture, Experian Mosaic Profiles
UK Average GuardianNews User
50:50 28:72Gender (Female:Male)
51% 63%Age (25-54)
55% ABC1 68% ABC1Social demographic
32% 49%Household income > £50k
Top three Mosaic types using Guardian Football:
Liberal opinions 19.09%
Suburban mindsets 11.01%
Professional rewards 8.46%
33% - London
Location:
6% - Yorkshire
11% - North West
22% - Midlands
2.1m Monthly Unique Browsers
869k Monthly Unique Users
84k Daily Unique Users
6.3m Monthly Page Views
UK Guardian Channel:Guardian Politics
UK Average GuardianNews User
50:50 34:66Gender (Female:Male)
51% 51%Age (25-54)
55% ABC1 70% ABC1Social demographic
32% 52%Household income > £50k
Statements
44% - London
Location:
7% - Yorkshire
9% - North West
12% - Midlands
Index Index
I'm Interested In Financial Services Advertising
I Am Interested In Other Cultures
100
I Would Like To Set Up My Own Business One Day
100
100
204
168
133
Sources: Comscore (UK), Adobe Omniture, TGI Clickstream (compared to rest of the online populations)
4m Monthly Unique Browsers
887k Monthly Unique Users
60k Daily Unique Users
8m Monthly Page Views
UK Guardian Channel:Guardian Film
UK Average GuardianNews User
50:50 45:55Gender (Female:Male)
51% 58%Age (25-54)
55% ABC1 69% ABC1Social demographic
32% 43%Household income > £50k
34% - London
Location:
7% - Yorkshire
13% - North West
20% - Midlands
Statements Index Index
Am Usually The First Amongst Friends To Know What's Going On
I Am Interested In Other Cultures
100
The Qual.Of Human Contact Been Improved Through Technology
100
100
226
150
144
Sources: Comscore (UK), Adobe Omniture, TGI Clickstream (compared to rest of the online populations)
4m Monthly Unique Browsers
943k Monthly Unique Users
52k Daily Unique Users
8m Monthly Page Views
UK Guardian Channel:Guardian Music
Sources: Comscore (UK), Adobe Omniture, TGI Clickstream (compared to rest of the online populations)
UK Average GuardianNews User
50:50 40:60Gender (Female:Male)
51% 63%Age (25-54)
55% ABC1 70% ABC1Social demographic
32% 56%Household income > £50k
32% - London
Location:
8% - Central Scotland
11% - North West
20% - Midlands
Statements Index Index
The Qual.Of Human Contact Been Improved Through Technology
Music Is An Important Part Of My Life
100
I Am Interested In The Arts
100
100
188
162
154
Guardian Channels Worldwide
9m Monthly Unique Browsers
7m Monthly Unique Users
434k Daily Unique Users
26m Monthly Page Views
UK Guardian Channel:Guardian World News
UK Average GuardianNews User
50:50 47:53Gender (Female:Male)
51% 59%Age (25-54)
Top countries consuming Guardian Technology around the world…
UK US Canada Australia Germany
Sources: Comscore (Worldwide), Adobe Omniture
5m Monthly Unique Browsers
3.2m Monthly Unique Users
168k Daily Unique Users
8.3m Monthly Page Views
UK Guardian Channel:Guardian Technology (Global)
Sources: Comscore (Worldwide), Adobe Omniture
UK Average GuardianNews User
50:50 30:70Gender (Female:Male)
51% 63%Age (25-54)
Top countries consuming Guardian Technology around the world…
UK US Canada India Australia