uk grocery retailer insights
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UK Grocery Retailer Insights. Weekly retailer themes and brand promotions from the top UK grocery retailers. w/e 11 th August 2013. Brooklands – Wednesday 7 th August. Key Customer Themes : - PowerPoint PPT PresentationTRANSCRIPT
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UK Grocery Retailer InsightsWeekly retailer themes and brand promotions from the top UK grocery retailers.
w/e 11th August 2013
Key Customer Themes:
• Price Promise: Themed throughout the store promoting lower prices with overhead signs at the front of the checkouts, floor stickers, barkers and bus stops throughout the store.
• Clubcard Boost: Seen on a front of store display, bus stops and overhead signs.
• Back To School: 13 bays of accessories and 8 bays of school clothing are displayed in the seasonal aisle. Highlighted with overhead signs and bus stops.
• NEW Love Every Sweet & Soft Succulent Mouthful: High signs & bunting throughout the fruit & vegetable department.
• NEW Tesco's Fuel: ‘Save 5p per ltr when you spend £50 or more’. Signs displayed around the car park promoting the theme.
• Save On Essentials This Summer: High signs seen promoting the seasonal offers.
• General Feel: Lots of various POS throughout the store and shippers fairly well filled. In general the store is tidy and the shelves are stocked well, with plenty of staff seen helping customers.
Key Deals:• Selected Health & Beauty: ½ price• Quorn 500g: ½ price• Selected Beers: 2 for £16• Selected Fruit & Veg: £1• Selected Pet Food: 2 for £7 / £10
Brooklands – Wednesday 7th August
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Key Customer Themes:
• The Big Roll Back: This theme continues and is highlighted in store by overhead signs, tax discs, bus stops and several outside banners.
• Britain’s Lowest Priced Supermarket: Highlighted by overhead signs at till points.
• Price Lock: This theme is supported by an outside banner, bus stops, tax discs and bunting.
• NEW Asda Money Credit Card: Asda credit card where you can earn 1% cash back on Asda fuel. Highlighted by overhead signs at checkouts.
• NEW Discover Summer Drinks: The seasonal aisle has 12 bays dedicated to BWS highlighted by header boards, bus stops and shelf edge strips.
• NEW School Shop: 2 whole aisles and central displays are dedicated to school related items, supported by various POS.
• General Feel: The store was busy at time of visit, with lots of staff filling shelves and serving customers and checkouts.
Key Deals:• Lucozade / Pepsi / Irn Bru 2l: £1• Cushelle Toilet Tissue 9pk: 2 for £6• Aussie Hair Products: 3 for £10• Weight Watchers Meals: 3 for £5• Hovis Bread: 2 for £2
Colchester – Wednesday 7th August
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Key Customer Themes:• Hot Deals: ‘Get them while they’re hot.’ Slogan
advertised around the store on high signs, especially concentrated in the centre aisle where the main offers are.
• Back To School: Clothing and stationary seen over 4 bays. Highlighted with overhead signs and bus stops.
• NEW 100% Availability Guaranteed On Our Pick Of The Street Deals: Seen on high signs above the checkouts.
• Bring On The Great Outdoors: Gardening and outdoor accessories are launched in the seasonal aisle covering 4 bays. Highlighted with bus stops and barkers.
• Great Value: Signs seen on the end of every gondola at the front of store.
• General Feel: Busy store, with limited space due to additional table displays and stacks. Shelves very tidy and plenty of staff on hand to assist.
Key Deals:• Single Yogurts: ½ price• Volvic Water 6pk: 2 for £3• Walkers Crisps 14pk: ½ price• Selected Health & Beauty: ½ price• Mars Range Chocolate Pouches: ½ price
Mitcham – Wednesday 7th August
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Key Customer Themes:
• Tesco Clubcard: Seen advertised around the entrance and checkouts.
• General Feel: Busy store with staff seen putting stock out and assisting customers. Shelves were tidy and well stocked.
Key Deals:• Pepsi Cans 6pk: ½ price• Daz Washing Powder: £6• Belvita: ½ price• Walkers Deep Ridged Crisps: Better than ½ price• Selected Wines: ½ price
Tolworth – Wednesday 7th August
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Key Customer Themes: • Brand Price Match: Continues to be highlighted in store
by overhead signs and shelf fins. • 1000's Of Ways To Great Value: There are lots of aisle
end offers, including BOGOF, ½ price and 25% off offers. Highlighted by end of aisle signage, shelf fins and shelf barkers.
• Summer: The seasonal aisle has 14 bays dedicated to summer items and 2 bays to garden related items. This is supported by header boards, shelf fins and shelf edge strips.
• NEW Shop Online For Groceries At Waitrose.com: ‘Free delivery.’ This theme is supported by outside banners, standees in entrance and POS at till points.
• General Feel: The store wasn't very busy at time of visit. Store was clean and tidy, but some shelves needed filling.
Key Deals:• Dishwasher Tablets 52pk: 2 for £15• Selected Wine: 25% off• Selected Cider: 20% off• Ben & Jerry's Ice Cream: 2 for £6• Innocent Juice: BOGOF
Colchester – Wednesday 7th August
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Key Customer Themes:
• NEW Congratulations On The New Royal Baby: Display on entry with selected products associated with the celebration.
• NEW Wine & Champagne: Main theme with extra displays throughout store, supported with promotional signs used to highlight the various offers.
• General Feel: Spacious store, with extra displays around the checkouts and upon entry. Shelves stocked well and plenty of staff seen busy filling shelves.
Key Deals:• Selected Wine: Buy 3 bottles save 5%/ Buy 12 bottles
save 10%• New Patisserie Desserts: 2 for £3• Selected Strawberries: ½ price• Dressings & Marinades: 2 for £3• Tortillas & Dips: BOGOF
Brooklands – Wednesday 7th August
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Key Customer Themes:• Bumper Book Of Summer: Theme continues with a
whole island dedicated to books and DVDs starting at £3. Highlighted by hanging signs, overhead signs and FSDU's
• Summer Gardening: There is a whole island dedicated to summer items which is highlighted by shelf fins.
• Double Value Exchange Nectar Points: Choose where you would like to spend your points. Supported by an outside banner, inside hanging signs, standees, shelf fins and bus stops.
• Back To School: The seasonal aisle has 20 bays dedicated to school uniform and stationery. Highlighted by directional hanging signs, shelf edge strips, shelf fins and header boards.
• NEW Sainsbury's Bank: Lots of overhead signs advertising various products including pet and car insurance.
• NEW Mobile By Sainsbury's: ‘Our new pay as you go network.’ This is promoted by overhead signs and till point POS.
• General Feel: The store was quite busy at time of visit. It was clean tidy and well stocked.
Key Deals:• Selected DVDs: £3• Budweiser Cans 18pk: £12• Selected Wine: 25% off• Pepsi Cans 8pk: 2 for £3.99• Vaseline Anti Perspirant: ½ price
Stanway – Wednesday 7th August
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