uk greeting card, stationery and gift market trends
DESCRIPTION
Trend insights into the UK greeting card, gift and stationery retail markets 2013. A presentation given by Jeremy Corner, owner of award winning card publisher Blue Eyed Sun, at the Autumn Fair International trade show in Birmingham's NEC September 2013.TRANSCRIPT
Trend Insights:UK Greeting Card, Stationery & Gift
Markets
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013Jeremy Corner - Blue Eyed Sun - Stand 4D15
10:30 to11:00 Monday 2nd September 2013 Autumn Fair International NEC Trends Theatre
Saturday, 31 August 13
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013Jeremy Corner - Blue Eyed Sun - Stand 4D15
Jeremy Corner Tweet @Blue_Eyed_Sunwww.blueeyedsun.co.uk/blog
Saturday, 31 August 13
How you can track trends in these markets
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013Jeremy Corner - Blue Eyed Sun - Stand 4D15
•Trade Magazines
•Trade Fairs
•Trade Awards
•Trade Associations
•Sales Agents
•Blogs & Social Media
Saturday, 31 August 13
The UK Greeting Card Market
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013Jeremy Corner - Blue Eyed Sun - Stand 4D15
• £1.38 billion spent on single cards in the last year
• Everyday category worth £1.008bn
• 31 cards being sent on average per person each year
• 85% of all cards are bought by women
• There are approximately 800 card publishers in the UK
• Greeting cards in more types of outlet than any other product
• One in six retailers stocking greeting cards
Saturday, 31 August 13
Greeting Card Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013Jeremy Corner - Blue Eyed Sun - Stand 4D15
• The Instagram effect - nostalgia / retro
DanteOdey Publications
TranquillityUK Greetings
Saturday, 31 August 13
Greeting Card Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013Jeremy Corner - Blue Eyed Sun - Stand 4D15
• Crafts and Upcycling
Bric a BracThe Art Group
Saturday, 31 August 13
Greeting Card Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013Jeremy Corner - Blue Eyed Sun - Stand 4D15
• Looking Back Looking forward - modern takes on Vintage
Norman ParkinsonArtPress
Belle & Boo PlaytimeNineteen Seventy Three
Saturday, 31 August 13
Greeting Card Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013Jeremy Corner - Blue Eyed Sun - Stand 4D15
• Flights of Fancy - British Wildlife
ArtPressSooshichacha
Saturday, 31 August 13
Greeting Card Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013Jeremy Corner - Blue Eyed Sun - Stand 4D15
• Fonts - distressed typeface, worn out vintage feel
Fleet StreetPigment
The ScrawlUrban Graphic
Saturday, 31 August 13
Greeting Card Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013Jeremy Corner - Blue Eyed Sun - Stand 4D15
• Quirky Cute
Laura SkilbeckStripey Cats Cards
Saturday, 31 August 13
Greeting Card Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013Jeremy Corner - Blue Eyed Sun - Stand 4D15
• Masculine Geek Chic
The Art FileCinnamon Aitch
Saturday, 31 August 13
Greeting Card Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013Jeremy Corner - Blue Eyed Sun - Stand 4D15
• 70’s psychedelia and strong colours
Think of MeLagom
Saturday, 31 August 13
Greeting Card Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013Jeremy Corner - Blue Eyed Sun - Stand 4D15
• Perfectly Imperfect - recycled feel
Redback CardsEmmeline Webb
Saturday, 31 August 13
Greeting Card Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013Jeremy Corner - Blue Eyed Sun - Stand 4D15
• Artisans and Artists
ArchivistJessica Hogarth
Saturday, 31 August 13
Greeting Card Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013Jeremy Corner - Blue Eyed Sun - Stand 4D15
• Personalisation Eg. ‘to my friend on your wedding day’
• Localisation - buying British and local artists
• Polarisation - Indies who have a clear POV of customers
• Consumers taking time to find the right card
• Heartfelt editorial in contemporary voice
• Humour still sells well and is great for connecting
• Wedding & Baby strong at the moment
Saturday, 31 August 13
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013Jeremy Corner - Blue Eyed Sun - Stand 4D15
Baby Bellissima Hallmark
Saturday, 31 August 13
Greeting Card Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013Jeremy Corner - Blue Eyed Sun - Stand 4D15
• Humour performing really well
• Contemporary selling well
• Hand processed - trad print, hand sewn
• Wordy - typographic, sentimental puns
• Heritage - British, folk, paisley, tribal
• Neon colour schemes
• Photographic and trad. art struggling
Great British Card Company
Saturday, 31 August 13
Greeting Card Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013Jeremy Corner - Blue Eyed Sun - Stand 4D15
• Vintage is our top selling range and stitched is strong for us
Vintage rangeBlue Eyed Sun
Gorgeous rangeBlue Eyed Sun
Saturday, 31 August 13
Card, Stationery & Gift Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013Jeremy Corner - Blue Eyed Sun - Stand 4D15
• Modern Words & Sentiment selling very well
Waldo PancakeReally Good Happy Jackson
Saturday, 31 August 13
Card & Gift Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013Jeremy Corner - Blue Eyed Sun - Stand 4D15
• Typeface and Calligraphy - especially signs and prints
• Words made into shapes and silhouettes popular
• Pantone - Emerald Green is their colour for 2013
• Home fragrance - especially organic and eco friendly
• Licensed properties. Eg. V&A scarves
• Brazilian influence 2014 - optimistic, vibrant colours
Saturday, 31 August 13
Card & Gift Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013Jeremy Corner - Blue Eyed Sun - Stand 4D15
WordyVelvet Olive
The Bright Side rangeReally Good
Saturday, 31 August 13
Gift & Stationery Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013Jeremy Corner - Blue Eyed Sun - Stand 4D15
• Use of neons, particularly as a highlight
• Botanicals still a strong influence
• Influences from Nature. Eg. Printed wood effect
• Significant trend- family & friend titles
• Gifts with a use - now with sentiment added
• Nostalgia very strong
• Sourcing and origin important
Saturday, 31 August 13
Gift & Stationery Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013Jeremy Corner - Blue Eyed Sun - Stand 4D15
Saturday, 31 August 13
Gift & Stationery Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013Jeremy Corner - Blue Eyed Sun - Stand 4D15
• Handmade and craft movement - Kirstie Allopp
• Baking - Creative Tops and Katie Alice
• Great British Design - local UK makers
• Multi-use gifts - eg candle products that can be reused
• The Great Gatsby - especially fashion accessories
• Moustaches - gentlemen’s goods - return to old ways
• Events - Royal baby, WW1, Dr Who 50th anniversary
Saturday, 31 August 13
Gift & Stationery Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013Jeremy Corner - Blue Eyed Sun - Stand 4D15
Kirstie AllsoppNote CardsWoodmansterne
Royal Baby MugSophie Allport
Fitzgerald CollectionFive Dollar Shake
Saturday, 31 August 13
Gift Trends
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013Jeremy Corner - Blue Eyed Sun - Stand 4D15
• Woodland - especially owls, foxes and birds
• Vintage / retro the driver across all categories
• Scarves are strong at the moment
Owl & Forest FriendsRJB Stone
Saturday, 31 August 13
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013Jeremy Corner - Blue Eyed Sun - Stand 4D15
• Sentiment is important
• Handmade and craft movement relevant
• Nostalgia - Vintage and retro still strong
• British made and ethically sourced
• Nature is very popular
• Pay attention to forthcoming events
• Understand your customers and meet their needs
• Keep a close eye on the key mags, awards, blogs and trade shows
Summary: UK Card, Stationery & Gift Market
Saturday, 31 August 13
Thanks to friends who shared their insights
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013Jeremy Corner - Blue Eyed Sun - Stand 4D15
Saturday, 31 August 13
Greeting Card, Stationery & Gift Trends - Autumn Fair 2013Jeremy Corner - Blue Eyed Sun - Stand 4D15
Read more at: www.blueeyedsun.co.uk/blog
THANK YOU
Tweet: @Blue_Eyed_Sun
Blue Eyed Sun - Hall 4 - Stand 4D15
Saturday, 31 August 13