uk: e-lending pilot project richard mollet friday 16 may 2014
TRANSCRIPT
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UK: e-lending pilot projectRichard MolletFriday 16 May 2014
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The Aim
real time, real world, UK based research
establish the impact of ebook lending in public libraries on authors
and publishers sales and on the library service
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Why
Sieghart Review March 2013
“A number of pilots in 2013 using established literary events should be set up to test business
models and user behaviours, and provide a transparent evidence base: all major publishers
and aggregators should participate in these pilots”.
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Sieghart….
• Lending should be free of charge
• Members should be able to borrow digital books remotely
For consumers and libraries
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Sieghart….
• Lending should be free of charge
• Members should be able to borrow digital books remotely
• One user one copy
• Digital copies deteriorate, ensuring repurchase after x loans / time period
For consumers and libraries
For authors and publishers
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How
£40,000 from British Library Trust
Society of Chief LibrariansThe Publishers Association
MTM-London
12 Months from February 2014
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Where
Newcastle
Peterborough
Derbyshire
Windsor & Maidenhead
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Other Details
“One Copy One Loan”
Loan Periods: 7 days or 21 days
8 major UK publishersCanongate, Faber, Harlequein, HarperCollins,
Hachette, Macmillan, Simon & Schuster, Penguin Random House
Front, mid and back list
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Data Sources
Library data• Membership• Footfall• Loans
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Data Sources
Library data
Aggregator data
• Membership• Footfall• Loans
• Registrations & logins• Loans• ‘Clicks to buy’
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Data Sources
Library data
Aggregator data
• Membership• Footfall• Loans
Publisher data
• Registrations & logins• Loans• ‘Clicks to buy’
• Digital sales data• Physical sales data
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Consumer Research
Loan / purchase volumes
• Books purchased / read in last 6 months and change in behaviour
• Current device ownership• Use of library in last 6 months
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Consumer Research
Loan / purchase volumes
Consumer journey
• Books purchased / read in last 6 months and change in behaviour
• Current device ownership• Use of library in last 6 months
• How they discover titles• How they decide whether to loan or
purchase• What they do when a title is unavailable
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Consumer Research
Loan / purchase volumes
Consumer journey
• Books purchased / read in last 6 months and change in behaviour
• Current device ownership• Use of library in last 6 months
Consumer perceptions
• How they discover titles• How they decide whether to loan or
purchase• What they do when a title is unavailable
• Impact of e-lending on perceptions of library service
• Whether / how they discovered e-lending• Satisfaction with e-lending service
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Considerations
Year Long Pilot to Cover Peaks and Troughs
Limited by Budget
Fully Voluntary
Fully Transparent
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Outcomes
Data Dependent
Subject to Detailed Discussion and Review
Full Engagement with All Constituencies
Fully Transparent
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UK: e-lending pilot projectRichard MolletFriday 16 May 2014