uk department store house of fraser invests $43 million in digital bank tandem - business insider

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06/01/2017 UK department store House of Fraser invests $43 million in digital bank Tandem Business Insider http://uk.businessinsider.com/ukdepartmentstorehouseoffraserinvestsin43millionindigitalbanktandem20171 1/3 BI Intelligence UK department store House of Fraser invests $43 million in digital bank Tandem BI INTELLIGENCE JAN. 3, 2017, 4:44 PM This story was delivered to BI Intelligence "Fintech Briefing" subscribers. To learn more and subscribe, please click here. Many of the UK's digitalonly banks have developed innovative business models as they look for ways to succeed in an increasingly crowded market, and Tandem is no exception — the bank has partnered with a major UK department store, House of Fraser, according to Business Insider. Tandem will provide House of Fraser's customers with "financial solutions," and the store will invest up to £35 million ($43 million) in the bank, subject to some undisclosed conditions. The partnership will likely bring Tandem a number of advantages which could give it an edge over rivals such as Monzo and Starling. Access to the store's large customer base. One of the biggest hurdles faced by fintechs is achieving scale — more startups identify this as their biggest challenge than any other, according to survey by ACI. By partnering with House of Fraser, Tandem is more likely to be able to overcome this hurdle than its competitors as it will get direct access to the store's customer base. This has the added advantage of giving it a route to boosting customer acquisition that doesn't require significant outlay on marketing. Association with a wellknown brand. Another major hurdle faced by fintechs is gaining visibility and awareness, with 52% of startups saying this poses a challenge, according to same ACI survey. Working with House of Fraser will likely give Tandem significant exposure among a broad range of consumers, which could help it more easily overcome this challenge. We will likely begin to see more digitalonly banks partner with firms outside of the financial services sector. While many fintechs can achieve the benefits mentioned above by partnering with a legacy financial services firm, this is less likely to be an option for digitalonly banks as they offer services that are in direct competition with incumbents'. Instead, we think we will see digitalonly banks look to form relationships with large firms in other sectors, particularly retail, as customers are already used to being offered financial products by stores. We’ve entered the most profound era of change for financial services companies since the 1970s brought us index mutual funds, discount brokers and ATMs. No firm is immune from the coming disruption and every company must have a strategy to harness the powerful advantages of the new fintech revolution.

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Page 1: UK department store House of Fraser invests $43 million in digital bank Tandem - Business Insider

06/01/2017 UK department store House of Fraser invests $43 million in digital bank Tandem ­ Business Insider

http://uk.businessinsider.com/uk­department­store­house­of­fraser­invests­in­43­million­in­digital­bank­tandem­2017­1 1/3

BI Intelligence

UK department store House of Fraserinvests $43 million in digital bank TandemBI INTELLIGENCEJAN. 3, 2017, 4:44 PM

This story was delivered to BI Intelligence"Fintech Briefing" subscribers. To learnmore and subscribe, please click here.

Many of the UK's digital­only banks havedeveloped innovative business models asthey look for ways to succeed in anincreasingly crowded market, and Tandemis no exception — the bank has partneredwith a major UK department store, Houseof Fraser, according to Business Insider.

Tandem will provide House of Fraser'scustomers with "financial solutions," andthe store will invest up to £35 million ($43million) in the bank, subject to someundisclosed conditions. The partnershipwill likely bring Tandem a number ofadvantages which could give it an edgeover rivals such as Monzo and Starling. 

Access to the store's large customer base. One of the biggest hurdles faced by fintechs is achieving scale —more startups identify this as their biggest challenge than any other, according to survey by ACI. Bypartnering with House of Fraser, Tandem is more likely to be able to overcome this hurdle than itscompetitors as it will get direct access to the store's customer base. This has the added advantage of giving ita route to boosting customer acquisition that doesn't require significant outlay on marketing. Association with a well­known brand. Another major hurdle faced by fintechs is gaining visibility andawareness, with 52% of startups saying this poses a challenge, according to same ACI survey. Working withHouse of Fraser will likely give Tandem significant exposure among a broad range of consumers, whichcould help it more easily overcome this challenge. 

We will likely begin to see more digital­only banks partner with firms outside of the financial servicessector. While many fintechs can achieve the benefits mentioned above by partnering with a legacy financialservices firm, this is less likely to be an option for digital­only banks as they offer services that are in directcompetition with incumbents'. Instead, we think we will see digital­only banks look to form relationships withlarge firms in other sectors, particularly retail, as customers are already used to being offered financial productsby stores. 

We’ve entered the most profound era of change for financial services companies since the 1970s brought us indexmutual funds, discount brokers and ATMs.

No firm is immune from the coming disruption and every company must have a strategy to harness the powerfuladvantages of the new fintech revolution.

Page 2: UK department store House of Fraser invests $43 million in digital bank Tandem - Business Insider

06/01/2017 UK department store House of Fraser invests $43 million in digital bank Tandem ­ Business Insider

http://uk.businessinsider.com/uk­department­store­house­of­fraser­invests­in­43­million­in­digital­bank­tandem­2017­1 2/3

The battle already underway will create surprising winners and stunned losers among some of the most powerfulnames in the financial world: The most contentious conflicts (and partnerships) will be between startups that arecompletely reengineering decades­old practices, traditional power players who are furiously trying to adapt withtheir own innovations, and total disruption of established technology & processes:

Traditional Retail Banks vs. Online­Only Banks: Traditional retail banks provide a valuable service,but online­only banks can offer many of the same services with higher rates and lower feesTraditional Lenders vs. Peer­to­Peer Marketplaces: P2P lending marketplaces are growing muchfaster than traditional lenders—only time will tell if the banks strategy of creating their own small loannetworks will be successfulTraditional Asset Managers vs. Robo Advisors: Robo advisors like Betterment offer lower fees, lowerminimums and solid returns to investors, but the much larger traditional asset managers are creating theirown robo­products while providing the kind of handholding that high net worth clients are willing to payhandsomely for.

As you can see, this very fluid environment is creating winners and losers before your eyes…and it’s also creatingthe potential for new cost savings or growth opportunities for both you and your company.

After months of researching and reporting this important trend, Sarah Kocianski, senior research analyst for BIIntelligence, Business Insider's premium research service, has put together an essential report on the fintechecosystem that explains the new landscape, identifies the ripest areas for disruption, and highlights the some ofthe most exciting new companies. These new players have the potential to become the next Visa, Paypal orCharles Schwab because they have the potential to transform important areas of the financial services industrylike:

Retail bankingLending and FinancingPayments and TransfersWealth and Asset ManagementMarkets and ExchangesInsuranceBlockchain Transactions

If you work in any of these sectors, it’s important for you to understand how the fintech revolution will changeyour business and possibly even your career. And if you’re employed in any part of the digital economy, you’llwant to know how you can exploit these new technologies to make your employer more efficient, flexible andprofitable.

Among the big picture insights you'll get from The Fintech Ecosystem Report: Measuring the effects oftechnology on the entire financial services industry:

Fintech investment continues to grow. After landing at $19 billion in total in 2015, global fintech fundinghad already reached $15 billion by mid­August 2016.The areas of fintech attracting media and investor attention are changing. Insurtech, robo advisors, anddigital­only banks are only a few of the segments making waves. B2B fintechs are also playing anincreasingly prominent role in the ecosystem. It's not all good news for fintechs. Major hurdles, including customer acquisition and profitability, remain.As a result, many are becoming more willing to enter partnerships and adjust their business models. Incumbents are enacting strategies to ensure they remain relevant. Many financial firms have woken up tothe threat posed by fintechs and are implementing innovation strategies to stave off disruption. Themajority of these strategies involve some interaction with fintech firms. The relationship between incumbents and fintechs continues to evolve. Fintechs are no longer viewedexclusively as a threat, nor can they be ignored. They are increasingly viewed as partners, but that narrativealone is too simple — in reality, a more nuanced connection is taking hold. 

This exclusive report also:

Assesses the state of the fintech industry. 

Page 3: UK department store House of Fraser invests $43 million in digital bank Tandem - Business Insider

06/01/2017 UK department store House of Fraser invests $43 million in digital bank Tandem ­ Business Insider

http://uk.businessinsider.com/uk­department­store­house­of­fraser­invests­in­43­million­in­digital­bank­tandem­2017­1 3/3

Gives details on the drivers of its growth. Explains which areas of fintech are gaining traction. Outlines the range of current and potential models for fintech and incumbent interaction. 

The Fintech Ecosystem Report: Measuring the effects of technology on the entire financialservices industry is how you get the full story on the fintech revolution.

To get your copy of this invaluable guide to the fintech revolution, choose one of these options:

1. Subscribe to an ALL­ACCESS Membership with BI Intelligence and gain immediate access to this reportAND over 100 other expertly researched deep­dive reports, subscriptions to all of our daily newsletters, andmuch more. >> START A MEMBERSHIP

2. Purchase the report and download it immediately from our research store. >> BUY THE REPORT

The choice is yours. But however you decide to acquire this report, you’ve given yourself a powerful advantage inyour understanding of the fast­moving world of financial technology.

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