uk bargain buyers

the UK BARGAIN EBOOK BUYER

O r i g i n a l D a t a o n t h e P u r c h a s e B e h a v i o r

O f P r i c e - S e n s i t i v e U K E b o o k R e a d e r s

The UK Bargain Ebook BuyerBookBub | The leading service in ebook price promotions

WHAT IS BOOKBUB?

• Daily email and website alerting millions of readers to limited-time deals on ebooks.

• Publishers and authors promote discounts to drives sales and gain fans

BookBub | The leading service in ebook price promotionsThe UK Bargain Ebook Buyer

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BookBub | The leading service in ebook price promotions

WHO AREBARGAIN READERS?

The UK Bargain Ebook Buyer | 4


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W H O A R E U K B A R G A I N R E A D E R S ?

They Are Predominantly Female

33%Men

67%Women

vs. 87% worldwide vs. 13% worldwide

Under 35 35-44 45-54 55-65 65+0%

500%

1000%

1500%

2000%

2500%

3000%

3500%


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W H O A R E U K B A R G A I N R E A D E R S ?

69% UK Readers Are Over 45vs. 81% worldwide


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W H O A R E B A R G A I N R E A D E R S ?

A Significant Amount Are Retired5%Self-employed

7%Homemaker

8%Other

38%Employed Full Time

29%Retired

13%Employed Part Time

vs. 41% worldwide


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W H O A R E B A R G A I N R E A D E R S ?

Most Don’t Live With Children

28%Never Had Kids

31%Live With Kids

43%Empty Nesters

vs. 60% worldwide

vs. 21% worldwide

vs. 23% worldwide


WHAT ARE THEI RREADING HABITS?


Average Readers Bargain Readers

R E A D I N G H A B I T S

They’re Power Readers

BookBub | The leading service in ebook price promotionsThe UK Bargain Ebook Buyer |

10

Power Readers

1 to 4 Books/Month

53%Read at least one book a week

40% Read at least one book a month

7% Read <1 Book Per Month


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They Read Everywhere

Read books at night before bed

93%Read books at home during the day

92%

Read books when they travel

79%Even read books while at work

37%

Read PaperbacksRead Hardcovers

OVER

57%


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OVER

81%


They Also Read Print Books

vs. 74% worldwidevs. 64% worldwide


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They Find Print Books Everywhere

Bookstore Chains

43%Independent bookstores

20%

Library45%

Used bookstores

32%Garage sales22%

Borrow from friends

31%


WHY BARGAIN READERSARE VALUABLE


W H Y B A R G A I N R E A D E R S A R E V A L U A B L E

They Try New Authors


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of UK bargain readers have purchased a book

from an author unknown to them because of an ebook

price promotion

88%


They Read The Books They Download

Never Rarely Sometimes Always0%

10%

20%

30%

40%

50%

60%

70%

BookBub | The leading service in ebook price promotions The UK Bargain Ebook Buyer | 16

How Often They Read a Book They Download


They Become Loyal Fans

of readers have purchased other books by an author that they discovered as part of a price promotion.


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58%


They Recommend Books They Like

Of bargain readers tell their friends about

books they discover.


66%


Have any quest ions? Get in touch:

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