BRAND SCAN

Kirsty Adams 200809450Carmon Butler 200610366Byron John 909705939Ednah Nzombe 201017879Linda Wilkins 200521226

14th April 2011

1. INTRODUCTION(i) ‘UJ’ vs. ‘WITS’ vs. ‘TUKS’(ii) Obituary(iii) Subjective Critique of Themes(iv) Mood Board(v) Brandscan(vi) Three-way Sort(vii) Content Analysis(viii)Communication Message

1. Obituary Critique2. Mood Board3. Brandscan4. Three-way Sort5. Content Analysis6. Communication Message7. Q&A

Diversity

Lack of identity

Mentor and guidance

educator

empowerment

negative

1. Obituary Critique 2. Mood Board

Growth Pains/Evolution

Still finding their way

Labour pains

Growth stage

1. Obituary Critique 2. Mood Board

UJ as a Friend

Helping us better our

future

Guiding Light - Hope

A ‘help up’

1. Obituary Critique 2. Mood Board

UJ as agent of Transformation

Aspirations and hopes

Integration

DiversityEmpowerment (Key to success)

1. Obituary Critique 2. Mood Board

UJ as Educator

Quality sacrificed for quantity

Contributor to the

upliftment of society

A place where we can reach

our goalsSelf pride

1. Obituary Critique 2. Mood Board

UJ Honesty Box

Frustration/Registration

Lack of communication

Sacrificing academic excellence

1. Obituary Critique2. Mood Board3. Brandscan4. Three-Way Sort5. Content Analysis6. Communication Message 7. Q&A

3. Brandscan

First Impressions

www….

30,000 45,000 48,000

1896 1908 2005

English English & Afrikaans English & Afrikaans

An education icon Committed to academicexcellence

Finding a new identity, education is my way forward

My great grand parents were miners, and I have now become

an international liberal and trendy brand recognised in the

medical and research field

I come from humble beginnings from an English background and

have now become a ‘bilingual giant’ in our region

I was born into an Afrikaans family, then my mother died and

my dad got remarried.

Freedom of enquiry, search for knowledge and truth. Centre for Education and Research, global

competitive standards, excellence in learning, teaching and

research. Ranked in top 1%

Excellent education, promote scholarships, flexible lifelong

learning opportunities, encourage academically rigorous and socially meaningful research on emerging

economies, equity, equal opportunities.

Striving for quality education, leading, challenging, creating and

exploring knowledge, partners with communities, supporting

access to wide spectrum of academic teaching learning and

research

WITS TUKS UJ

Medicine, mining, theatre, museums

Veterinary, Science, Maths, Law,IT

Engineering, Accounting, SocialSciences

Changing your future by challenging your mind

With zeal and perseverance I strive towards the goal

Service through knowledge

VOW (Voice of Wits) TUKS FM UJ FM

Grey’s Anatomy, Private Practice, ER

7de Laan Backstage

Did you know that the ‘Taung Child’ was killed by a large bird of

prey?

Can’t believe we just lost the Varsity Cup – thanks for the

awesome support guys!

Can’t wait for the Easter break! WOOOHOOO!

WITS TUKS UJ

“Coalminer’s Daughter” and “The Flintstones”

“Invictus” “Oh Shucks I’m Gatvol”

Music

Television

1. Obituary Critique2. Mood Board3. Brandscan4. Three-Way Sort5. Content Analysis6. Communication Message7. Q&A

4. 3 Way Sort

More established

Education icon

Student Numbers (+/- 29 000 & 24 000)

Lecturers (WITS: +/-1800 TUKS: 1 951)

Younger

New Identity

+/- 48 000

+/- 2 500

Steeped in history

Academic and research excellence

Home page content more academic based

More established school cliques

Full day attendance at varsity

Intense tutorials

Communication message is academic excellence

Lost history

Not as strong

Home page news

Mixed

Fewer hours a day

Optional tutorials

Diversity & Change

PER

CEP

TIO

NS

OB

SER

VA

BLE

4. 3 Way Sort

Rugby

9 Faculties

Arts Theatre, Conference Facilities

Afrikaans background

Soccer, Basketball

5 faculties

Many facilities

English background

More politically conservative

Social events extend to the community

Heading towards diversity and change

More liberal

More internallyfocused

Established

OB

SER

VA

BLE

PER

CEP

TIO

NS

4. 3 Way Sort

Johannesburg-based

No high performance sports facility

Google Search Results (1,6 million and 1,4 million)

Pretoria

They do have one

2,6 million

Shared resources to a limited degree

No real sense of leaving home to study

Political exposure more prominent

Independent

Sense of independence

Very limited

OB

SER

VA

BLE

PER

CEP

TIO

NS

1. Obituary Critique2. Mood Board3. Brandscan4. Three-Way Sort5. Content Analysis6. Communication Message7. Q&A

5. Content Analysis

Inter-coder reliability of the Star and News 24 articles

The Star – “Chaos as varsity hopefuls try to enrol” – 0.38

News24 – “UJ at Fault - applicants” - 0.48

News24– “UJ at Fault - applicants” - 0.63

The Star – “Chaos as varsity hopefuls try to enrol” – 0.44

5. Content Analysis

Thematic analysis of Facebook Fan Page

Supporting UJ rugby team

Enrolment Questions

Association

Racial comments

Education

Acceptance

1. Obituary Critique2. Mood Board3. Brandscan4. Three-Way Sort5. Content Analysis6. Communication Message7. Q&A

5. Communication Message

TUKS WITS UJTraditional, Afrikaansbut slowly becoming

diverse

A world in one Orange

High achievers A grand international institution

Identity crisis

Great student fun vibe Legacy Future vision

Pride and diversity

7. Q&A

THANK YOU