Reena Mehta College of Commerce and

Management Studies Department of Commerce and Management

(Affiliated to University of Mumbai) Organizes RMC MENTA

cOLEGE

One Day National Conference

Uirban& Rral Derelopment Clhallenges &OpportunitieS

(An Interdisciplinary Approach)

Date : 21September 2015

PART-

gUAVLLM IATAIYE ANTA PRKAS

I ISBN: 978-93-83587-26-1

NATIONAL CONFERNCE- 2015 PART- I

ENGLISH INDEX

Page No St No. Name & Author Name

1-4 Role of Education in Urban and Rural Development

Prof. Sakshi Kumar

5-10 Role of Working Women in Development of lndia Prof. Nitisha Kumar

11-14 Organizational Behavior and its Role in Management of Business

Prof. Seema Bhalerao

Role of Microfinance in Rural and Urban Development (Women Empowerment) 15-18

Prof. Nisha Singh

Dr. Satish Singh

Shilpa Singh 5 Autism Spectrum Disorder -A Behavioral Disorder 19-22

Dr. Khan Zeenat

6 Developing Countries Need Trade Not Aid 23-28

Prof. Akanksha Asar

A Study of the Problems in Speaking English of the Secondary and Higher 29-35

Secondary Students of the Rural Areas ofAurangabad

Dr.Ujwala.P. Bhadange Ms. Jyoti.B.Mohanty

8 Role of Co-Optative in Urban and Rural Development 36-41

Dr. Mrs. Satinder Kaur Gujral1 Prof.Laxmi Vishwakarma

Role of Panchayati Raj in Urban Rural Development 42-46

Shambhavi P. Thite

10 Roll of SIDBI in Financing and Development of Small Scale Sector 47-52

Mr. Prasad Supekar

Dr. Shubhash Pawar

11 Roleof Women Entrepreneurs in India 53-60

Dr. Chetana Chheda

Urban & Rural Development:Challenges & Opportunities

PART I I ISBN: 978-93-83587-26.1 NATIONAL CONFERNCE 2015

ENGLISH INDEX

Name & Author Name Sr. No.

Page No, 12 Importance of Communication and Computing Technology for

61-64 Rural &Urban Development Mrs. Bhavika S. Jain

13 A Study on Sustainable Business Model of E-Waste Management 65-73 Asst. Prof. Jaydip Raval

Asst. Prof. Sonali Rodrigues Role ofPanchayat Raj in Rural and Urban Development

74-77 14

Shreya S. Mishra 15 Traditional Weaving Units of Garo Hills of Meghalaya: A Growth

78-86 Engine for Rural Development

Dr.Anshu Sharma

Attaining Customer Satisfaction! The Role ofCustomer Value 87-93

16

d Relation Base Marketing Prof. Khushbu Mehta

94-101 17 Role of Panchayat institutions in Rural Development

Ms. Florin Shelomith Soans

102-105 18 Role of Banks in Rural Development

Gunjan Jain

106-110 19 FDI in Rural and Urban Development

Ms.Valarmathi M. Tevar

11-114 20 A Study on Concept and Procedures of Reward Management

Dr. Shibu N. S.

Swati Sharad Kulkarni

115-118 21 Impact ofUrbanization on Hindustani Classical Vocal Music

Dr. Maneesha Kulkarni

119-123 22 Study of Function a Health Related Physical Fitness of Industrial Training

Institute Trainees and Study the Effect of Physical Sctivity Program Dr. Vilas M. Jondhale

124-127 23 Rural Urban PublicLibrary Systems Ms. Sushma R. Kamble

Urban & Rural Development :Challenges & Opportunities

NATIONALCONFERNCE - 2015 PART I II ISBN: 978-93-83587-26-1

ENGLISH INDEX

Sr. No. Name & Author Name

Page No 128-135

24 Contribution of Home Science Extention Education In Rural Development

Dr. Chetana V. Donglikar 136-140

Importance of English Langauge in Rural Development

Asst. Prof. Korde R. C.

Mrs. Waghmare S. V.

141-144

26 Role of FDI in Urban and Rural Development

Gita G Singh 145-151

27 Role of Foreign Direct Investment of Indian Economy

Mr. Phulari Vithal Shankarrao

152-155

28 Urban and Rural Women's Empowement, Development and Challenges

Asst. Prof. Anvita Agrawal

156-161 Working Parents and Child Care

Dr. Kalpana Deokar

162-167

30 Role of Banking in Economic Development of lndia

Dr. (Mrs.) Satinder Kaur Gujral

Prof. Sakshi Kumar

168-181

31 Role of NGOs in Economie Development

Prof. Shripathi K. P.

182-187 32 Women Empowement Through Higher Education

Vijay K. Vishwakarma

188-193

33 Role of Micro Finance in Urban & Rural Development

Prof. Pradeep Pal

194-202 Impact of Brand on Rural and rban Consumer Behav1or-A Study

on Mobile Phone Buyers Dr. Mrs. Satinder Kaur Gujral

Mr. Darpan Mehta

203-206 35 A Comparative Study of Computer Literacy in Crhan and Rural Secondary

Schools of Chandrapur District

Prof. Dr. Shital S.Salve

Urban & Rural Development :Challenges & Opportunities

NATIONALCONFERNCE 2015 PART-I IV ISBN: 978-93-83587-26-1

ENGLISH INDEX

Sr: No. Name &Author Name Page No

Non Government Organization- Role in Urban and Rural Development

Prof. Virendra Prajapati

207-212 36

A Study of Awareness in Women Regarding Various Developmental Schemes 213-218 37

for Rural as well as Urban Region in Thane District

Prof. Aruna Sonawane

38 Roleof Tounsm in Rural Development 219-223

Praveen Ghodeswar

39 Hurdles in Urban and Rural Development 224-228

Rajput Shraddha Bhausingh

Pankajkumar Sanjaykumar Magar 229-232 40 Media. the Influential Part to Rural and Urban Development

Asst. Prof. Nilima Singh

233-239 41 Consumer Buying Behavior ALiterature Review

Dr. Mrs. Satinder K. Gujral

Mr. Sunny Mehta

Role of Panchyat Raj in Urban and Rural Development 240-245| 42

Prof. Vinod N. Patil

246-251 43 Role of Women Empowement

Dr. Mrs. Satinder K. Gujral

Prof. Reena Haror

252-256 44 The Need of Adolescence Education in India

Rajani Ramesh Senad

Urhan&Rural Development:Challenges & Opportunities

NATIONALCONFERENCE 2015 219 ISBN 978-93-83587-26-1

- 38- Role of Tourism in Rural Development

Praveen Ghodesw ar Assit. Prot., School of Humanities & Social Sci.. Yashw antaro Chavan Maharashtra Open University. N ashik

Introduction

Ourisn nas Decn considered as a major social phenomenon of the societies all along and India is no

exception. It is an indispensible sector for the economic development of the country. It is a low capital, la intensive industry. lt's having an economic multiplier effect. It has all the potential to stimulate other sectors

through its forward & backward linkages with sectors like agriculture, horticulture. poultry., handierafts. construc

tion && many more. Iourism has emerged as one of the world's largest service industry with sizable economic

advantages. Ihe tourism is spontancously contributing to improve Gross Domestic Produet (GDP) and gen-

eration of employments across the world. The World Travel and Tourism Council) estimates that the travel

and tourism sector now accounts for 9.9% of global GDP(World Economic Forum 2008). In addition world

tounsm is world s largest employer. generating 231 million jobs or nearly one out o fevery 12 jobs globully

(WTTC.2009). This booming tourism industry is emerging an inmportant driv er of grovw th and development.

Rural tourism is currently the focus of attention thiroughout the world and is being identitied as one of

the important instruments for the rural development. Planners are using rural tourism which ais includes Eco-

Tourism and FarmTourism to increase economic opportunities for the rural community. In India where around

70% population live in rural arcas and are entirely dependent on agriculture. new er opportunities need to be

generated. The Rural Tourism presently is on top of the charts ot achieving the aim. Rural tourism can be

hamesscd as a strategy for rural development. The dCvelopmeIt ot a strong base around the concept of rural

tourism is definitely uscful for a nation like India where almost 70ot the population resides in the villages

Rural india has much more to offer beyond agriculture. It has a reat potential tor various sements like eco

tourisni, adventure tourism. hcalth tourism. fan tourism. nat ure tounsIn. cultural tourism. religious tourism

nd like others. According to the studies conducted on tie subject shows that there 1s evidence that in Europe

TLural tourisnm his made valuable contributions to rural incomes both at the indiv idual as well as local commu-

nity level. It has declivered supplementary inconme and inters-sectoral linkages

Concept of Rural tourisn

Accordinu to Tourism Ministry of IndiaAny tom ot tourism that showcases rural lite t ts..

hd herit.age at rur:l locations. thereby benetitinge the local community economically and socialisr d

iintwations bctween the tourists and the iocals tor a more enriching tourism experienee

rhan & Rural Development :Challenges & Opportunities