ugc & crowdsourcing
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UGC & Crowdsourcing
Things to think about in the next 15 minutes of brainstorming joy
With thanks to Google/images throughout
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What do you actually want your users to do?
Do they all do the same thing?
YES INDEEDY!
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How can you make it as easy as possible for them to be creative?
….Or make the payoff nice and juicy?
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How can you give people ideas/inspiration for their content?
Do you need to?
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Does your audience actually use the platforms you are planning to use?
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What’s your role as the host?
What’s your relationship with the community?
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Remember the legals!
- protection of minors
- libel, defamation, copyright
- to moderate or not to moderate that is the question
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What’s the worst that could happen?
Seriously…
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If you build it….they won’t come.
How will you let people know about your UGC/crowdsourcing campaign?
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What does a sucessful project look like?
Numbers? Assets?
Buzz?