THE ALL-STAR AWARD (DEVELOPER OF THE YEAR- READER’S CHOICE)

UEM SUNRISE CORPORATE SOCIAL RESPONSIBILITY (CSR) PROJECTS: Enhancing Education, Helping Community

and Preserving Environment

UEM Sunrise’s ultimate objective, as stated in our Corporate Vision, is to Build Communities of the Future. This reflects a holistic approach towards ensuring that our developments are environmentally friendly while applying the best practices to offer the highest quality infrastructure and facilities. It also encompasses our commitment to elevating the standard of living of underprivileged communities. We achieve this through our Education Enhancement, Community Development

and Environmental Preservation initiatives under our Corporate Responsibility banner.

1) EDUCATION : PINTAR SCHOOL ADOPTION PROGRAMME

We are one of the biggest contributors to the Khazanah-inspired PINTAR school adoption programme, and currently supporting 21 adopted schools in Iskandar Puteri as well as Selangor. UEM Sunrise has to-date adopted 21 schools within the Southern and Central regions under the PINTAR School Adoption Programme, which was founded in 2008.

Through UEM Sunrise PINTAR School Adoption Programme, the Company aims to help raise the academic performance of its adopted schools’ students by implementing key initiatives to accomplish the objectives and aspirations of PINTAR by using an intervention approach to influence better educational outcomes for underserved students in Malaysia.

With 18 adopted schools in Iskandar Puteri, Iskandar Malaysia and three in the Klang Valley, UEM Sunrise has implemented related programmes guided by PINTAR’s four core modules namely, Motivational and Team Building Programme; Educational Support Programme; Capability and Capacity Building; as well as Reducing Vulnerabilities and Social Issues. Among the programmes organised under UEM Sunrise PINTAR School Adoption Programme are Academic Excellence

Programme; Road Safety Programme; Students’ Motivational Camp & Motivational Talk with Parents; National Day Campaign; Resource Centre Enhancement; High Achievers Award and many more. These programmes developed by UEM Sunrise contribute to the holistic development of the students - academically, psychologically, and socially.

1.1) Academic Excellence Programme

The Academic Excellence Programme aims to help raise the academic performance of its PINTAR Schools’ students in Iskandar Puteri. Since the programme was established in 2008, UEM Sunrise has been supporting school activities, especially those designed to help students achieve academic excellence. Examination seminars and clinics are amongst the main programme conducted for the benefit of the students. The Academic Excellence Programme helps its PINTAR schools to prepare their students who will be sitting for UPSR, PT-3 and SPM examinations through seminars and clinics conducted by experienced teachers and professional trainers.

1.2) Road Safety Programme

The Road Safety Programme was introduced in 2011 under PINTAR Core Module 3 i.e Capability and Capacity Building, targeted at PINTAR primary school children. The Road Safety

Programme aims to educate and train young school children with the appropriate knowledge, skills and practical safety prevention measures to enable them to identify traffic hazards and self-regulate their behaviors based on inherent risks in the road and traffic environment. Additionally, the programme also aims to inculcate road safety consciousness amongst the public, starting with young children.

1.3) Students’ Motivational Camp & Motivational Talk with Parents

We also organised Phase 1 of a Motivational Camp for 120 PINTAR secondary school students at Tiram Indah Village, Johor Bahru. The objective was to inspire self-confidence and self-discipline in the youth as well as to encourage them to be accountable for their actions. Phase 2 of the motivational camp held at Iskandar Puteri, Kota Iskandar, focused on developing stronger student-parent relationships and managing students/parents’ and teachers’ expectations.

1.4) The National Day Campaign UEM Sunrise introduced its National Day Campaign at all its PINTAR schools in 2011. The programme is part of UEM Sunrise’s strategic initiatives to support the Government’s efforts to inspire the spirit of patriotism, promote multi-racial integration and foster unity amongst the younger generation especially the school students. The programme also aims to create a greater sense of pride in the nation’s historical events by highlighting their significance and importance to inspire PINTAR students to become historically profound future leaders. The National Day Campaign is created based on students’ competency with several exciting yet educational competitions such as National Day Amazing Race, drawing, essay writing and mural drawings. This annual campaign receives overwhelming response from UEM Sunrise PINTAR students and teachers.

1.5) Library Enhancement Programme

UEM Sunrise is committed to ‘uplifting’ its adopted schools via PINTAR Programme, by providing necessary assistance to enhance the school’s academic and co-curricular performance. Hence, another CSR initiative to help raise the academic performance and to inculcate good reading habits, particularly among its PINTAR students in Iskandar Puteri, is the Library Enhancement Programme.

Introduced in 2011, the programme was developed based on the understanding that the school library plays a significant role in promoting and bringing desired results in schools’ academic performances as it provides information, broadens knowledge, inculcates ideas and develops comprehension that are essential in today’s information-and knowledge-based society through continuous and constructive reading habits.

The programme is established to enable its PINTAR schools’ students and teachers to have easy access to valuable knowledge resource – books. Under this programme, UEM Sunrise purchased and contributed reading materials and library equipment based on the preference of the respective schools.

Sekolah Kebangsaan Nusantara in Gelang Patah, Johor, was the inaugura school selected for this programme and it has officially opened its newly-enhanced library in 2012. The facility was refurbished and also upgraded with new books and interior facelift, worth RM40,000 for the benefit of more than 820 students.

1.6) High Achievers Award

The High Achievers Award, organised since 2009 under UEM Sunrise Academic Excellence Programme, aims to reward the high achiever students who sit for their UPSR, PT-3 and SPM examinations. The reward is also to motivate and encourage the students to strive harder for their future endeavors. The award ceremony not only acknowledges the students’ effort’s, persistence and determination in delivering their personal best,

but also recognises the vital role of the teachers as well as the parents for their unremitting efforts in guiding the students.

2) COMMUNITY BUILDING

As a responsible corporate citizen, UEM Sunrise endeavors to improve the living conditions of the community in which the Company operates and has its corporate presence Our approach to Community Building is to organise programmes to build the community’s trust in the Company and at the same time, build a relationship to bridge any gap of understanding between the community and our developments.

2.1) Affordable Housing

We fully support the Government’s effort to provide affordable homes to all Malaysians. In collaboration with Denia Development Sdn Bhd (“Denia”), a total of 3,830 affordable houses and shop offices in Taman Nusantara have already been delivered to the respective buyers as at end December 2015 with another 345 units of medium double-storey terrace houses currently under construction by Denia in Taman Nusantara. 1,003 double-storey terrace and cluster houses are currently being constructed in Nusantara Prima. Going forward, we have pledged to build more affordable homes in Iskandar Puteri starting with the launch of the 351 units of Bayu Nusantara in 2014 followed by the launch of 1,217 units in Denai Nusantara in 2016. There are also plans to launch a new affordable home project in Gerbang Nusajaya called Gerbang Nusantara, sometime towards the end of 2016.

3) ENVIRONMENTAL PRESERVATION

The company is committed to reducing our carbon foot-print by looking at our waste, emissions and environmental risks. UEM Sunrise’s commitment to the environment is manifested through the strategic management of water, energy, waste management, and environment conservation as outlined in the Nusajaya Green Plan, which was launched in December 2009.

The Nusajaya Green Plan summarises data and information to facilitate in identifying environmental issues concerning the development of Iskandar Puteri, which will differentiate it from other cities and developments. It is a reflection of our commitment in building an environmentally responsible

City which balances economic, social, and environment considerations, where we hope to positively contribute towards the effort in addressing the challenges of climate change.

3.1) Blooming R.O.S.E Period Concept

It subscribes to the philosophy of integrated prevention and improvement, encapsulated in the concept of R.O.S.E period (Reduce, Offset, Substitute, and Enhance). Apart from that, UEM Sunrise also supported the production of coffee table book entitled, Bio-Diversity of Sg Pulai Ramsar Site Johor, published by Universiti Kebangsaan Malaysia. The book is a valuable guide to the rich flora and fauna biodiversity of the Sungai Pulai mangrove forest in the Ramsar site of South Johor. It is aimed at promoting public awareness and appreciation of the intrinsic value and functional significance of the mangrove forest; its importance in the ecosystem and the importance of environmental conservation for the benefit of the future. UEM Sunrise’s commitment to the environment is also evident in the network of green open spaces that has been planned in Iskandar Puteri with the 343-acre Nusajaya Natural Heritage Park (“NNHP”) located on the hilly terrain of Iskandar Puteri.

The objectives of the NNHP are to:• Provide a well-planned, aesthetic park of extraordinary

colours that cater to all ages, abilities and recreational needs, that will enhance the quality of life for the community;

• Promote, showcase and document plant collections to reflect past and present uses and their importance from the perspective of history, culture, science and landscape;

• Nurture interest in, create awareness, understanding and appreciation of, the natural environment and its role in our lives through educational programmes;

• Engage in the ex-situ conservation of plant biodiversity that will benefit present and future generations;

• Deliver high standards of safety, comfort, products and services for visitors’ enjoyment with minimal social and environmental impact.

GOOD CUSTOMER SERVICE INITIATIVES: Giving the best from Pre-Sales to Post-Sales

At UEM Sunrise, customers have always been our focal point and we take pride in ensuring our customers experience executive priority at every touch point in their engagements with us.

To further enhance our service standards and to create a much more effective customer-focused culture, we embarked on ‘Strategic Service Intent’ known as “PRInSip” that stands for Personalised, Reliable, Innovative and Simple. PRInSip internalizes a strong service ‘DNA’ and shared beliefs within the team in delivering impeccable service standards to our

customers and to understand their preferences at all times.

1) PRE-SALES

1.1) Product Launch

In UEM Sunrise, we understand that lasting relations with our valuable customers are built from the beginning. Hence, to appreciate customer supports for our products, we arrange splendid product launch events at our Sales Gallery. Lots of interesting activities are specially provided for our potential customers, their friends, and families.

Product launch is one of the many platforms for UEM Sunrise to reach its target audience. Specifically arranged to attract our property buyers, we plan our product launch carnivals with attractive setup and friendly staff at the sales gallery ready to assist in any enquiries about the development. A variety of enjoyable and exciting activities are also organised to encourage strong take-up by our potential purchasers.

In our recent ‘Serene Heights’ launch carnival, the guests were entertained by the renowned stand-up comedian Harith Iskandar with his jokes and stories, they grooved to the live band

performance by Genji Buskers and Talitha Tan, and bounced to an energetic dance performance by Wakaka Crew. Food Trucks with scrumptious menu and amusing game booths also provided cheers for the day.

1.2) Property Roadshows and Exhibitions

To enhance its brand and product visibility among property buyers, UEM Sunrise also involves in various property roadshows and exhibitions all over Malaysia. It is one of our approaches as property player, to offer the best choice of ‘dream home’ for our potential buyers. Through this medium, we can showcase our product to our targeted audience, by providing detailed explanation about the design of the development, choice of sizes, location of the development, as well as the price range we offered to them.

From July until December 2015, UEM Sunrise have involved in almost 28 roadshows and exhibitions, showing our commitment in assisting our potential property investors to understand better about UEM Sunrise products, and reliable after sales service offered if they become one of our customers.

Amazing balloon tricks by the Clown Exciting dance performance by Wakaka Crew

2) POST-SALES

2.2) Trésor Card Loyalty Programme

To appreciate the support from our valuable customers in their purchase of UEM Sunrise properties, we have established the UEM Sunrise Trésor Card Loyalty programme. It is a manifestation of how much we value the relationship with our customers. Being a UEM Sunrise customer and by extension a Trésor card member has its privileges. These privileges include a referral fee of up to a maximum of 1%, special offers or promotion and invitations to exclusive Trésor member-only events.

2.2) Shuttle Bus Service

Not only that, we also provide facilities like Shuttle Bus services for UEM Sunrise-managed properties in the Mont’Kiara/Dutamas enclave, which allows residents to move within the area up to the transportation hub KL Sentral. We have also established UEM Sunrise ‘Fun-Zone’ and UEM Sunrise ‘Chill-Out’ Zone community centres to let our valuable customers enjoy leisure time with their families by joining in recreational, educational, and entertainment activities. These two centres are thriving hubs for cross-cultural interaction among residents of diverse nationalities from around the world.

2.3) Annual Resident Survey (“ARS”)

To measure the effectiveness of our customer service, UEM Sunrise undertakes a customer satisfaction survey on our products, services, and service experience. Our Annual Resident Survey (“ARS”) ,involves owners of properties in both the Central and Southern regions. In addition, we conduct an annual Taylor Nelson Sofres (“TNS”) survey on customers who have gone through a full cycle of services to ascertain their level of satisfaction with UEM Sunrise.

2.4) Customer Care

In addition to engaging with our customers through the exclusive events and privilege programmes organized for them, UEM Sunrise has put in place a formal mechanism as a platform for customer feedback. It means we are able to continuously improve on our services, and the Company’s value proposition. Our stakeholders can communicate with us via the Customer Care toll free hotline at 1 800 888 008, as well as through our dedicated customer care email address at customercare@uemsunrise.uemnet.com and via SMS through 016-201 3230.

Guests listening to the explanation about our product during Serene Heights Launch Carrnival

Reminiscence of Kampung Herritage with Trésorians

Renownerd stand-up comedian Harith Iskandar jokes and stories never fail to entertain the guests

UEM SUNRISE STAFF ENGEGEMENT ACTIVITIES: Highlighting on how we UEM Sunrise constantly take good care of our staff overall welfare

At UEM Sunrise, we believe our employee is our greatest assets. We understand how important to us to nurture good employee-relationship with our valuable employee. Various activities and events are arranged to encourage engagement between employees, which will reflect their commitment, teamwork, as well as increasing their productivity

to the company.

1) Talents Running Man- UEM Sunrise Talent Treasure Hunt

Our Human Resource and Administration has organised an exciting Treasure Hunt for its Future Talents Programme (FTP) participants. The purpose of this activity is to strengthen the relationship between our Future Talent and UEM Sunrise. Since future talent is our ambassador or spokespersons, it will help us to increase the level of mindshare or awareness about UEM Sunrise, and indirectly expand UEM Sunrise marketing and promotion efforts in managing UEM Sunrise image the amongst the future talent/job seekers.

2) Coffee Session

UEM Sunrise value the involvement of young talents via its Talents Development initiative. We arranged ‘Coffee Session’ with our talents, to gauge a feedbacks from our FTP about our programmes conducted from November 2014 until August 2015. This is to include the onboarding session - first day working experience and the level 3 training evaluation - how effective the programme to the FTP and their progression. Nevertheless, it is also to strengthen the relationship between our FTP and UEM Sunrise.

3) Recreational Activities

Work-life balance is very important to every employee in UEM Sunrise. We strongly believe that having balance between

working lives and life outside work can bring benefits the employees and the company, in increasing the productivity and competency level as well as making the office as ‘a fun place to be’.

4) UEM Sunrise Fun Run Nusajaya 2015

Recently, UEM Sunrise has successfully organized ‘UEM Sunrise Fun Run Nusajaya 2015’ which involves almost 700 participants in Nusajaya, Johor. This activity is organized to strengthen the relationship of the UEM Sunrise staff together with their family members. We also want to promote a healthy lifestyle through running activity besides producing staff member that is physically and mentally balanced. In this five (5) kilometers run, there were five (5) categories opened to participants i.e. “Male Staff Race’, ‘Female Staff Race’, ‘Boys Race (Male 9 Years Old and Above)’, ‘Girl Race (Female 9 Years Old and Above)’, and also ‘Media Race’.

5) Sports Activities

Besides Fun Run Nusajaya, we also arranged ‘UEM Sport Rush Game 2015’, which involves five (5) games such as Laser Tag, Bowling, Netball, Volleyball, as well as Futsal. Besides encouraging healthy lifestyle, this activities aimed to build stronger relationship between employees, as well as to provide platform for our employee to showcase their talent in sports and games.

Fun Run Nusajaya UEM Sunrise Talent Treasure Hunt

Sports Activities