uefa u21-em 2011 - før, under og efter festen….. - sport event … · 2016. 12. 25. ·...
TRANSCRIPT
UEFA U21-EM 2011
- før, under og efter festen…..
Christian Bordinggaard
Inspiration?
Christian Bordinggaard
• DBU 1995 -– Turneringsdirektør, 2009 – 2011– UEFA EURO 2020 Projektleder
12/16/2013
11. – 25. juni 011
12/16/2013
Projektorganisation/-ledelse
Hvordan sikrer man sig fuldt overblik over det hav af opgaver, der lander på ens bord, når man skal arrangere en mega-event?
- for første gang….
Værtsby, Version 1STYREGRUPPE
Lars Krarup (fmd)Jan Møller Iversen (HK)
Ole HaurumJørgen Krogh (HK)
Georg Sørensen/Mette Kier MCHElo Haunstrup Christensen (sekr)
SEKRETARIATElo H. ChristensenJohnny Frandsen
???
FODBOLDElo H. Christensen
Anders Mosegaard (MCH)Jimmy Laursen (FCM)
Dan Madsen (HF)Brian Pedersen (HF)
Erik Riis (HK)
TEKNIKElo H. Christensen
Teknik & MiljøBEK - PlanBeredskab
PolitiJimmy Laursen, FCM
Anders Mosegaard, MCH
EVENTSElo H. Christensen
Visit HerningHoteller
Johnny Frandsen, MCH
Gitte G. Hørstrup, MCHCityforeningen
Herning Centret
SAMARBEJDEKai Skou Hansen ViborgChr. Bordinggaard DBU
Finn Lyck AarhusSøren Thorst Aalborg
Elo H. Christensen Herning (Messecenter Herning)
KlargøringKampafvikling
SikkerhedTræningsfaciliteter
MyndighedsgodkendelseTekniske installationer
Beregninger
MarkedsføringKommunikation
FanzonerByaktiviteter
Koordinering
It starts with UEFA….
Afklaringsfasen
Hamburg 2010
Hvad skal vi lave??
• Project charters• Key milestones• Tidslinie – spidsbelastninger
Project name: UEFA European Under-21 Championship Final Tournament – Denmark 2011 Short name: U-21 2011 Domain: Venue Operations Project Leaders: Marcello Alleca, UEFA Under-21 Event and Competition Manager
Christian Bordinggaard, LOC Tournament Director Domain Leaders: Alexandre Huber, UEFA Troels Juhl Jensen, LOC
• No Nat. Assoc. sponsor presence other than kit
manufacturer• No Nat. Assoc. sponsor
products on display• No distribution of
publications• No mention of brands
• If an official UEFA Press conference is held at Team Hotel, all conditions of the UEFA Press conferences
apply• Normal restrictions on usage
of Under 21 logo
• No Nat. Assoc. sponsor presence other than kit
manufacturer• No branded equipment
allowed
• Direct association between Nat. Assoc.
sponsor and U-21 not allowed
• Third party association to U-21 not allowed
• No Nat. Assoc. Sponsor display on/around pitch
• Perimeter boards: UEFA partners only
• Non commercial use of official marks allowed if
graphic guidelines respected• Nat. Assoc. Websites relating to U-21: allowed if no commercial presence of
Nat. Assoc. sponsors.• U-21 related publications
allowed only if it does not create association
between Nat. Assoc. Sponsors and U-21
• Premiums as gifts: allowed if sourced through official
licensee
• Any commercial activities linked only to Nat.
Assoc.(with no association with U-21)
• Playing kit only• adidas official match ball only
• Interviews only with UEFA backdrop
• UEFA provided beverages in original packaging or poured into UEFA drinking container
• Other beverages allowed if poured into UEFA drinking
container• UEFA accredited media
activities only• Distribution of team press kits/releases allowed at SMC only if non commercial and
approved by UEFA
• Playing kit only• UEFA backdrops only
• Only UEFA media activities and accredited media
• UEFA beverages in their normal packaging (and
displayed on Press conf. table)
• Any Kit allowed• UEFA provided beverages
can be used in original packaging
• Other brands of beverages can be used
• Team Press Conferences allowed with no restrictions
• Nat. Assoc. sponsor displays, products or backdrops allowed
• All media activities allowed
• adidas match balls only• If Nat. Assoc. wishes to sell
food & beverages at OTG, UEFA will provide contacts
of UEFA partners• Normal restriction on usage
of Under 21 logo• If official UEFA press
conference is done at OTG, then all conditions of UEFA
Press Conference apply
• No restriction on kit worn for regular training sessions
• Off pitch Nat. Assoc. press conference allowed if in
separate room non visible from exterior. Nat. Assoc.
sponsors, displays, products and backdrops allowed in
this separate room • All media activities allowed• UEFA provided beverages
can be used in original packaging or poured into
UEFA drink container• Spectator access allowed
Transfer of knowledge..
• Turneringsdirektør, Sverige 2009
Projektorganisation
Organisation…
• DBU: Koordineringsgrupper (øst-vest)• Værtsbyer: Koordineringsgruppe x 4
Projektledelse
• Ligeværdighed– Placering af kampe, events mm.
• Åbenhed– SEDK som ”ligeværdig” partner
• Tillid• Forventningsafstemning
LOC organisation (fuldtids)• Tournament Director (01.04.2009)• Project co-ordinator (01.08.2009)• Webmaster (01.06.2010)• TV & Media manager (01.08.2010)• Promotion & Event manager (01.08.2010)• Event co-ordinator (01.09.2010)• Ticketing manager (01.01.2011)• Video journalist (01.02.2011)• Event co-ordinator II (15.04.2011)• Hospitality manager (15.04.2011)• IT manager (15.04.2011)
Styreværktøjer….
• Microsoft xx• Intranet• Fælles kalender• Koordinator ☺
UEFA Site visits og møder
• One step ahead…..• Egne ”Pre-UEFA Site Visits”• Udarbejd detaljerede agendaer• Invitér ”fremtidige nøglepersoner”• Videomøder er vigtige!
Evalueringer
Evalueringer – hvorfor?
• Nåede vi vore mål?• Gode/dårlige erfaringer skal bruges….• Udvikling af
– organisationen– klubber (fodbold)
• Nye samarbejdspartnere/sponsorer– KIA….. Værtsbyer…..
• Nye events
Evalueringer
• Behold viden i organisationen..– Eksterne/interne nøglepersoner– Udnyt eksisterende administration
• Evalueringsrapporter– UEFA, DBU, SEDK og værtsbyer
Implementeringer…
• Økonomi• Indgår i forhandlinger vedr. landskampe
• Billetstrategi• Målgrupper, priser, kampkategorier etc.
• Frivillige• Sociale medier
– Facebook, Twitter
• Drejebog
Hvad har DBU brugt U21-EM til?
Hvad har DBU brugt U21-EM til?
EURO 2020
- Der vil altid gå noget galt…
- And it ends with UEFA
12/16/2013
11. – 25. juni 011