uefa champions league 2014 implementation binder
TRANSCRIPT
UEFA Champions League 2014Implementation Binder
NOTE for Issuers
This presentation will provide you with
information and tools to implement
UEFA Champions League.
We hope to give a full solution for the
sponsorship implementation.
By leveraging the templates included here,
we will create compelling work with
unified voice and vision that provide
tangible benefits to our consumer.
Good job!
Congratulations!!!Now you are ready to experience
UEFA Champions Leagueis the best football tournament in Europe.
The best players in the world and the most exciting games - with millions of passionate fans!
THE MOST PRESTIGIOUSTOURNAMENTS IN EUROPE.
With your MasterCard, those moments are
PRICELESS, UNFORGETTABLE, UNIQUE AND FULL OF SPECIAL PRIVILEGES.
MasterCardis proud to offer 3 programs of amazing sponsorships, made especially for cardholders:
• UEFA Champions League Semi-Final Game
• UEFA Champions League Final Game Viewing Party - Cancun
• UEFA Champions League Final Lisbon 2014
...with your MasterCard
it will be Priceless!
Where? UEFA Champions League Semi-Final Game
It may be in Paris, Barcelona, Milan or Munich. In whatever city it is…
Europe
Pre-match hospitality and Priceless Moment with a football legend
Tickets to the match are courtesy of MasterCard
5 days/4 nights at a top hotel
Airfare
City experience tour
All meals included
April 22 – April 30
Package Description
UEFA Champions League Semi-Final Game
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Semi-Final - Communication Materials
Downloads (ENG / SPA / POR) :Group Stage:http://rappshare.rappbrasil.com.br/UEFA_2014/index.html
Semi Final:http://rappshare.rappbrasil.com.br/UEFA_Semi_Final/index.html
Cancun is the chosen city. Filled with adventure, fantasy and plenty of sun. An excellent nightlife scene, amazing shores to sunbathe and some of the most challenging golf courses.
UEFA Champions League Final Game Viewing Party
Paradisus Cancun
Package Description
UEFA Champions League Final Game Viewing Party
4 days/ 3 nights in Cancun.All-inclusive top Hotel
Airfare, in economy class, from the cardholder’s closest international airport to destination and back
May 22-26 All meals Included
Football Fest Events on the beach with a football legend
To know more about the hotel click here
Audience: Gold and StandartSales Force
All ground transfersTraveler’s insurance
Perfectly situated on the soft white sand beaches of Cancun, Paradisus Cancun is a chance to experience the stunning beauty that has made Cancun an international destination in the comfort of a luxury resort on par with the highest standards of excellence.
In front of the beach, with four lagoon-inspired pools, or dining in any of nine on-site restaurants. Tennis, a nine-hole par 3 golf course, Kids Club, YHI Spa and a Family Concierge option give you plenty to do and ways to explore during a picture perfect Cancun dream vacation.
Viewing Party - Communication Materials
Downloads (ENG / SPA / POR) :Viewing Partyhttp://rappshare.rappbrasil.com.br/UEFA_Viewing_Party/
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The UEFA Champions League Final 2014 is decided by a single match, which in this season will be played in
Enjoy this unforgettable trip and take five exceptional days, including GASTRONIMIC, CULTURAL and SHOPPING INTINERARIES in one of the MasterCard´s Priceless cities in the world.
Lisbon.
A genuinely warm reception for all makes
Lisbon the perfect location.
UEFA Champions League Final Lisbon 2014
Lisbon
Pre-match hospitality and Priceless Moment with a football legend
Tickets to the match are courtesy of MasterCard
5 days/4 nights at a top hotel in Lisbon
Airfare
City experience tour
All meals included
May 22 – May 26
Package Description
Banner
Final - Communication Materials
Downloads (ENG / SPA / POR) :Final:http://rappshare.rappbrasil.com.br/UEFA_Final/index.html
2013 Calendar of Regional Events2014 Calendar of Regional Events
If you haven't received the 2014 Calendar of Regional Events, please contact MasterCard at anytime!
Additional Information
• Registration website requires a copy of the passport (mandatory)
• For names provided after the deadline, the markets/accounts will beresponsible for any additional airfare cost. There will be no guarantee on flights and availability
• Form link EXAMPLE
Once you have the winners, there is a procedure you have to follow to be able to deliver the prize:
Winners Information
Additional Information
Package cancelation process
• This award must be cancelled up to 60 days before starting the program
• Not redeemable for cash or for a trip on another date than that established by MasterCard Worldwide for the execution of the program in question
LAC Sponsorships requirements
CONSUMER PROMOTIONSMust end no later than 40 days before the event starts
SALES INCENTIVE CAMPAIGNSMust end no later than 60 days before the event starts
MasterCard Media Efforts
Pan Regional Buy: to provide more value to MasterCard as a Sponsor of the UEFA Champions League, ESPN will prominently integrate MasterCard within its marketing strategy
INTEGRATED CAMPAIGN
Cable Digital Social Media
VERTICALS CAMPAIGNS
Search Engine (Google): web and mobile webYouTubeInternal Social Media PromotionInternal Television Promotion: spots and on air mentions
This is a great opportunity to associate yourbrand with this unique event.
MasterCard Media Efforts
• Argentina• Costa Rica• Peru
MasterCard Media Plan that the issuers can leverage.
Ability to run promotions with
Fox will be incorporated into the Knockout and Final to complement and reinforce MasterCard’s presence
NewspapersMagazinesRadio Stations and Internet Partners
LAC countries targed:
• Brazil • Chile• Venezuela
• Colombia • Panama
Champions Execute in 2014 ESPN + FOX
• MasterCard has a contractual obligation to follow and abide by the creative guidelines established by each property.
• In order to use MasterCard Sponsorship Assets, all partners must also follow these guidelines.
• All creative/communication material must be submitted to the property owner (via LA/C Sponsorship) for previous approval. Please note that the properties require up to 10 business days (from the moment they receive the material) to provide approval and/or feedback.
• Any non-compliance with the property guidelines can jeopardize MasterCard’s relationship with the property owner and even result in legal actions.
• The LA/C Sponsorship department is available to provide information and clarify any doubts regarding the approval process.
The more the guidelines are followed, the faster the approval will be.
Creative Approval Process
Promotional Guidelines
An English translation of all content included in the program/promotion and the ‘approval form’ filled-in is required
MasterCard MUST clearly be the “HERO” behind any program/promotion:
• “MasterCard in association with [Name]”• “MasterCard in collaboration with [Name]”• “MasterCard together with [Name]”
Customers may not pass through any MasterCard/UCL rights:• No third party parties (e.g. hotel) can be named in the promotion
We can carry out promotions in connection with both a bank and a merchant
i.e. co-branded cards (excl. the Unicredit core markets)
No joint programs/promotions are allowed
with competitors of official UCL sponsors
TICKETS CANNOT BE SOLD, AUCTIONED OR BID ON.
Usage of official marks and designations
•Only the “Official Card” composite mark may be used for MasterCard’s programs/promotions with a customer or a merchant
•All partner logos can’t be bigger than the MasterCard’s logo within the composite logo. “MasterCard is an Official Sponsor of the UEFA Champions League” MUST always appear legibly and prominently
•When UCL tickets are mentioned, the phrase “Tickets are courtesy of MasterCard” MUST appear legibly and prominently
•When a MasterCard® card is referred, it should be referred to as a "[Bank Name] MasterCard Card" and not a "[Bank Name] Card”
•“UEFA Champions League” may not be translated. It must remain in English in all programs/promotions
•When referencing the event, always use the complete name “UEFA Champions League” and always keep it in one line
•The customer’s name may not appear immediately before or after the event’s name
Affinity Cards
1. MasterCard shall not be entitled to:
Produce affinity cards in any of Unicredit’s Core Territories in connection with Financial Institutions with the exception of Unicredit. In all other markets (outside the 23 territories), MasterCard has the right to develop an affinity card with its banks.
In any case, any name or logo of a Financial Institution featured on an Affinity Product shall be positioned/used in such a way so as to ensure that it is clear that MasterCard (and not the Financial Institution) is the sponsor of the Competition.
In this regard, we shall ensure that:
• The name or logo of the Financial Institution is not bigger than the MasterCard Logo• The name or logo of the relevant Financial Institution shall not be positioned close or
adjacent to the MasterCard Logo featured on the Affinity Product• The following designation is always used immediately below the name or logo of the
relevant Brand featured on the Affinity Product:
«MasterCard is the Official Card of the UEFA Champions League»An appropriate Composite Logo shall be featured on the reverse side of the Affinity Product.
2. Affinity cards with a merchant are prohibited in any country
Affinity Cards
•Set out below is an example of an Affinity Product design that would satisfy the above requirements.
•Please bear in mind that the design and layout of each Affinity Product shall always be subject UEFA’s and the Franchise’s prior written approval.
Creative Guidelines
In case you need to create communication assets besides the ones MasterCard is providing you, please consider the following:
Use generic imagery, either model image or image from a champions league game,
Creative Guidelines
WHERE NEITHER PLAYER/TEAM NOR LOCATION IS RECOGNIZABLE AND WHICH FEATURES NO OTHER SPONSORS
When tickets are mentioned, always insert the sentence “tickets are courtesy of MasterCard”
Use official club names related tothe specific game or stage of the tournament
Always insert the sentence:“MasterCard is an Official Sponsor of the UEFA Champions League
Player Escorts Promotion
Use generic imagery, either model image or image from a champions league game,
WHERE NEITHER PLAYER/TEAM NOR LOCATION IS RECOGNIZABLE AND WHICH FEATURES NO OTHER SPONSORS
Always insert the sentence:“MasterCard is an Official Sponsor of the UEFA Champions League”
When tickets are mentioned, always insert the sentence “tickets are courtesy of MasterCard”
Use official club names related tothe specific game or stage of the tournament
UEFA encourages joint promotions with other UCL co-sponsors:
• Any use of brand, designation or product of a UCL co-sponsor must be approved by UEFA and the co-sponsor
• Kindly notice that the UEFA is entitled to spend up to 12 business days before providing their feedback and this is EXCLUDING THE TIME MASTERCARD WILL SPEND REVIEWING THE CREATIVE MATERIAL.
Implementation of other Sponsor Marks
DON’TS:
• It is not allowed to feature the colors, names, logos or branding of any football club whether or not connected to the competition
• It is not allowed to feature the names or image of any players, coaches, stadiums or officials, whether or not connected to the competition
• It is not allowed to make any references to a team and/or player that can be perceived as endorsing and or supporting that specific team/player
e.g. “Follow Liverpool Football Club in the UEFA Champions League”
Teams in the UCL
UCL images (action shots) are made available by MasterCard Europe, however kindly notice the following:
• All image usage must be approved by UEFA
• Images must be made neutral (i.e. no stadium, team or player recognition)
• Images must feature a minimum of four (4) players (unless the players on the shot are models)
• Images must be from a UCL match (unless it is a model image)
• The images on MAP are rights cleared, adhere to the above guidelines and can be used without any amendments
UCL Imagery Guidelines
Champions League Trophy
Imagery of the UCL Trophy is available for usage in promotions/programs,subject to the following guidelines:
• Usage always remains something special and occasional
• Usage must be directly linked to football
• Usage may only be in combination with the UCL logo or the UCL Final logo
• When the Trophy is shown, the legal notice “©1996 UEFA TM” must appear at all times, bottom right below the Trophy
• Minimal size of the legal notice is 30mm, 15mm for small version of the Trophy, 5 mm for extra small version of the Trophy in 4 colors
• The Trophy may only be displayed without borders
• An exclusion area applies around the Trophy – the size of the exclusion is approximately equal to the width of the Trophy’s base
UEFA Official Artwork
Football Images
The Official or the Replica UCL Football may be used in promotions/programs asimagery and/or prizes subject to the following guidelines:
• Adidas is the official football supplier to the UCL• Only Adidas footballs may be used in the promotion/program (no competitive
branding or recognizable brands)
• Usage of a football with UCL and MasterCard logo must be approved by Adidas• When mentioning the replica of the UCL football in the program/promotion it MUST
be referred to as one of the following:
UEFA Official Artwork
“Official Matchball Replica”“Official Match Replica”“UEFA Champions League Replica Ball”“UEFA Champions League Ball”
• When mentioning the official UCL football in the program/promotions, it MUST be referred to as one of the following:
“Official Matchball of the UEFA Champions League”“UEFA Champions League Official Matchball”
If you haven't received the 2014 Calendar of Regional Events, please contact MasterCard at anytime!
2014 Calendar of Regional Events
Oficial Logos
Downloads:http://rappshare.rappbrasil.com.br/UEFA_logos_guides_images.zip
Got excited?So hurry up!The more MasterCard you sell, more chances you have to win
See you in Europe!!!
