ucv - marketing digital para pymes
TRANSCRIPT
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Waldo Caballero MujicaMagister en Marketing y Negocios Internacionales
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El menú de HOY
1. Por donde comenzó todo: ZMOT - Consumidor
Digital peruano – Marketing Digital
2. Redes Sociales: el poder del Engagement
3. Estrategias de digitales de alto impacto
4. Reputación on line y manejo de crisis
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Comencemospero primero…
foto pal face
#mktdigital
Y luego tendencia…
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¿POR DONDE COMENZÓ TODO?ZMOT - consumidor digital peruano – marketing digital
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Como empezó…
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El proceso para satisfacer estas necesidades empieza
en el Momento Cero de la Verdad (ZMOT).Jim Lecinski, Google
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Nuevo Modelo mental
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Y que es ah…?El marketing online agrupa aquellas
acciones que una empresa puede llevara cabo en Internet para incrementar sus
ventas y mejorar la visibilidad y reconocimiento de marca
http://socialmarketweb.com/
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Multiplataforma
Navegabilidad intuitiva y fácil
Interactividadcon el internauta
Bidireccionalidad
Compromiso de temas de interés
Reputación
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SEM
SMM
Herramientas MKT On Line
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Ventajas Marketing Digital
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Lo que ya somos…
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Y dicen por allí…
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Fuente: IPSOS
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“Hay una gran oportunidad de segmentar las redes sociales y plataformas digitales para establecer una estrategia digital eficiente en función a los objetivos de las compañías.”
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Modelos de Negocios Webpara las Pymes
- ambitos -
Empresarial
B2A
B2B
B2C
Consumidor
C2A
C2B
C2C
Administración
A2C
A2B
A2A
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¿Qué marcasserán las másrelacionadas?
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¿Por qué mástarjetas de crédito? Y dentro de Ellas¿Cual marca?
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REDES SOCIALES: El poder del engagement
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La famosa caída de Edgar
Antes Después
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ESTRATEGIAS DIGITALES DE ALTO IMPACTO
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Código QREjemplo: Producto Axxs - Ripley Trujillo
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El dato calientito
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Según datos de la web merca20, Google cuenta actualmente con el 27% de la cuota del mercado de la publicidad digital, cayendo un 8%, el año pasado alcanzó el 35%. Mientras que Facebook pasó del 10 al 16% en el mismo lapso de tiempo.
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GAMIFICACIÓNY … ¿A quién no le gusta jugar?
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Una gran oportunidad
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Gracias por venir…
“ No hay otro caminoy … nunca lo
hubo”
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WaldoCaballeroConsultor Marketing Estratégico
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