UCLA RATE CARD JULY 2018 UCLA Magazine Rate Card 2018-2019 MAGAZINE.UCLA.EDU UCLA mAgAzine january 2007…

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STANDARD RATE CARD JULY 2018

UCLA MagazineRate Card 2018-2019MAGAZINE.UCLA.EDU

UCLA mAgAzine january 2007

Stage PresenceProfessor Jos Luis Valenzuela

wants the theater to teach

us about beauty, compassion,

tolerance and love.

UCLA mAgAzine july 2017

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ucla magazine JANUARY 2017

From Dusk to DawnTheres a UCLA campus not many people see. And it only comes out at night.

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ucla magazine APRIL 2016

From Robinson to RobertsNew Dodger skipper is the latest Bruin to make baseball history

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UCLA

magazine october 2017

magazine.U

CLA.edu

ucla magazine october 2017

The Edge of TomorrowUCLA has transformed itself in the past decade. Meet the very model of a 21st-century university.

STANDARD RATE CARD JULY 2018

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SAD SIZE FREQUENCY BASE RATE AGENCY NON-PROFIT

Spread (facing pages) 1x $12,000 $10,200 $9,600 2x $11,400 $9,600 $9,000 4x $10,800 $9,000 $8,400 Full Page 1x $6,200 $5,270 $4,960 2x $5,890 $4,960 $4,650 4x $5,580 $4,650 $4,340 Inside Front/Inside Back Cover 1x $6,820 $5,800 $5,460 2x $6,480 $5,460 $5,120 4x $6,140 $5,120 $4,770 Outside Back Cover 1x $7,440 $6,320 $5,950 2x $7,070 $5,950 $5,580 4x $6,700 $5,580 $5,210 One-Third Page 1x $1,500 n/a n/a One-Sixth Page 1x $800 n/a n/a

150,000 circulation base rate. Published quarterly.

ADVERTISING RATES >>

Our readers are well-educated professionals, concentrated in California.

Typical Distribution (based on July 2017) 70,000 Blue, gold and life members, UCLA Alumni Association 60,000 Donors 9,500 Parents of incoming freshmen and transfers 9,500 UCLA faculty, administration and managerial staff 1,800 Conference center visitors 810 Misc (government, other institutions, licensees) Note: Member/donor ratio may shift from issue to issue

Gender: 57% male, 43% femaleAverage age: 55Geographical distribution: 82% California, 18% other U.S.

READER DEMOGRAPHICS >>

All rates rounded to nearest $10. Agency rate is net of 15% commission. Non-Profit rate reflects a 20% discount for verified 501(c)(3)

organizations. Fractional space ( or page) is sold at a flat rate and may not be

combined to create larger ads. Insert, tip-in and gatefold rates on request.

DISCLAIMERUCLA Magazine will review and approve all content and advertising graphics.

STANDARD RATE CARD JULY 2018

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PRODUCTION REQUIREMENTS >>UCLA Magazine is printed on a web press and is perfect-bound. Material specifications/SWOP standards apply.Trim Size: 8 x 10Live Area: 7 x 9Bleed: Add to all sides (9 x 11 minimum)Screen: 133 recommendedColor: CMYKSubmit final artwork as a high-resolution PDF (300 DPI, PDF/X-1a preferred) that includes bleeds and crop marks. No RGB or Spot Colors. Submit via e-mail (up to 10 MB) or provide a download link.

ONE-THIRD PAGE VERTICAL(one column wide)2 x 9

ONE-THIRD PAGE ISLAND(two columns wide)5 x 4

ONE-SIXTH PAGE(one column wide)2 x 4

OUTSIDE BACK COVERTrim: 8 x 8Bleed: add to right side, left side and bottom

FULL PAGE INCLUDING INSIDE FRONT AND INSIDE BACK COVERTrim: 8 x 10Print Area: 7 x 9Bleed: add to all sides

DIMENSIONS >>

SCHEDULE FOR 2018-19 ISSUES >>

October 18 09/14/18 07/26/18 08/09/18January 19 12/18/18 10/24/18 11/08/18April 19 03/18/19 01/23/19 02/07/19July 19 06/17/19 04/24/19 05/09/19October 19 09/17/19 07/24/19 08/08/19

COVER DATE

SPACE RESERVATION

ARTWORK DUE

DROP DATE*

*Drop dates approximate due to multiple mailings.

INQUIRIES AND ARTWORKUCLA MagazineChris Conigliocconiglio@stratcomm.ucla.edu310.794.2296

BILLING QUESTIONS Emerson Tatetat@stratcomm.ucla.edu

CONTACT INFO >>PAYMENTChecks should be made payable to: UC Regents

Mail Checks to: UCLA Magazine c/o Emerson Tat10920 Wilshire Blvd. Suite 1000Los Angeles, CA 90024