People Are Opportunists...

...what looks like a chair to one person in one circumstance, looks

a lot like a stepping stool to another...

Diffusion of Innovation...

...is a story of opportunistic behaviors among crowds from all

over the world to subvert existing technologies to get

things done and accomplish the desired goals.

The Job of a Product Designer...

...is to tame these opportunistic behaviors and to align them with

the goals of the project.

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Project’s Goals

• Moot the Issues of Interest to ICC OTP

• Foster Public Debate Between Parties

• Open Discussion to a Wide Audience

• Explore the Complexity of an Issue

• Provide Visibility for OTP Decisions

Project’s Benefits

• Highlights International Criminal Law Issues

• Presents the Relevant Legal Landscape

• Provides Visibility to OTP Policy Decisions

• Gives Voice to the Public & Creates a Community

• Vets the Issue in a Defined Timespan

These are ICC OTP Benefits

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Our Audience

Our Audience

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Passive Participation: “Readers Only”

Active Participation: “Writers”

What’s in It for the Active Audience?

What’s in It for the Active Audience?

• recognition/fame

What’s in It for the Active Audience?

• recognition/fame

• record of position

What’s in It for the Active Audience?

• recognition/fame

• record of position

• association with ICC and “top thinkers”

What’s in It for the Active Audience?

• recognition/fame

• record of position

• association with ICC and “top thinkers”

• “do-gooders”

What’s in It for the Active Audience?

• recognition/fame

• record of position

• association with ICC and “top thinkers”

• “do-gooders”

Need to Communicate Forum’sBenefits to the Active Audience

What’s in It for the Active Audience?

• recognition/fame

• record of position

• association with ICC and “top thinkers”

• “do-gooders”

Need to Create Support Structuresto Engage with the Audience

UCLAForum.com Approach

Frame the Issue1. OTP Question Presented2. Context of the Problem Given Through Detailed Description3. Discussion is Anchored via Extensive Background Information

Process

Question

?Start with a question...

Process

Framing the Issue and Developing

Background Materials

Question

?The frame the

issue...

UCLAForum.com Approach

Frame the Issue1. OTP Question Presented2. Context of the Problem Given Through Detailed Description3. Discussion is Anchored via Extensive Background Information

Invited Experts1. Invited Experts Present the Primary Legal Arguments2. They Provide Multiple Points of View3. And They Stimulate the Discussion

Process

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Working with Invited Experts

Developing PR Materials for the Public Debate Launch

Framing the Issue and Developing

Background Materials

Question

?Invite experts...

UCLAForum.com Approach

Frame the Issue1. OTP Question Presented2. Context of the Problem Given Through Detailed Description3. Discussion is Anchored via Extensive Background Information

Invited Experts1. Invited Experts Present the Primary Legal Arguments2. They Provide Multiple Points of View3. And They Stimulate the Discussion

Community Discussion1. Fosters a Dialogue with the Public2. Explores the Issues Thoroughly3. And Provides Visibility for a Wide Range of Opinions

ProcessWorking with Public and Invited Experts

Continuously Marketing the Forum to News, Academia, and Professional Organizations

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Working with Invited Experts

Developing PR Materials for the Public Debate Launch

Framing the Issue and Developing

Background Materials

Question

?Include the public & market the issue...

Process Packaging & Publishing the Debate for Distribution to Libraries & Other Institutions

Working with Public and Invited Experts

Continuously Marketing the Forum to News, Academia, and Professional Organizations

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Developing PR Materials for the Public Debate Launch

Framing the Issue and Developing

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Question

?Distribute each issue as a book...

A Book Series is Planned

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Diffusion...

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Expand the Audience

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Expand the Topic & Lower the Level of Discussion

One Solution

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Multiple Topics of Discussion

Another Solution

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Over Time, More and More Participants

Result

To Date...• Launched the Gaza Debate in September 2010

• Gaza Experts’ Opinions: 32,000 words

• Gaza Public Comments: over 30,000 words

• Launched Darfur Genocide Arrest Debate in January 2011

• Darfur Experts’ Opinions: 28,000 words

• Darfur Public Comments: over 25,000 words

• Launching the Next Debate in April 2011