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Solar

YourCustomers

the &

UCIConference 2016

SolarEvolution

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Foundedin2007andbasedinAtlanta,Georgia,RadianceSolarLLCspecializes inturnkeysolarpowerinstallations forcommercial,institutional andutilitycustomers.

Wehaveadedicated,accredited,professionalengineering,designandinstallationteamthatbringsawiderangeofexperience andpositions RadianceSolartodelivertop-tiersolarservicesforprojectsateveryscale.

RadianceSolarfocusesonbusinessopportunities intheSoutheasternUS,butalsoprovidesconsulting,design,engineeringandprocurementservicesforclients nationwide.

AboutUs

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TheSolarIndustryisGrowingFast

ITCExtended• Congresshasextendedthe30%FederalInvestmenttaxcreditto2020infusingcertaintyinthesolarmarket.

CostofSolarisDropping• ThepriceofU.S.solarpowerhasdroppedawhopping70percentsince2009.

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GridParityatUtilityScale• SolarAccountsfor64%ofNewElectricCapacityAdditions inQ1,SettoGrow94%in2016.

Sources:http://news.nationalgeographic.com/energy/2015/10/151002-solar-energy-sees-eye-popping-price-drops/http://www.seia.org/research-resources/solar-market-insight-report-2016-q2

SolarIsGrowingEverywhere

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UtilitiesSolar

Source:http://www.seia.org/research-resources/solar-market-insight-report-2016-q2

• Forthetenthconsecutivequarter,quarterlyinstallationsexceeded1GWdc,andthiscontinuedgigawatt-levelgrowthenabledtheU.S.solarmarkettoachieveanimportantmilestoneinQ12016.

• Therearenowmorethan1millionoperatingsolarPVinstallations,representing27.5GWdcof operatingsolarPVcapacityintheU.S.

ButThereisPlentyofRoomforAllofUs

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Seewecanbefriends!

SolarStrengthenstheGrid

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About 70 percent of power lines and transformers are over 25 years old, 60 percent of circuit breakers are more than 30 years old, and some parts of the grid are over 100 years old.

EnhancingRedundancyandReliability

Source:http://www.energyandpolicy.org/value-of-solar-versus-fossil-fuels-part-three/

DistributedGeneration“DG”• Themostcommonlydiscussedandoftenmalignedformofsolargeneration.Alsocalled“rooftop”solarandaccountsforabout1/3ofallsolarinstallations.90%ofthesesystemsaregrid-tied.

UtilityDirect• Utility-ownedanddistributedsolarcanbelarge100+MWtosmallcommunitylocated1MWplantsandthesolargenerationissolddirectlytoconsumers.

Community /CooperativeSolar• Multiple individualsororganizationsjointlypurchaseasolarfacility—sometimes asacooperativeoranindependent powerproducer–dependingonlocalandstateregulations.

SolarComesinManyFlavors

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CooperativeSolarisOnMessage

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VideoLink:https://www.youtube.com/watch?v=zaXHfMfvir0

Edu-tizing

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VideoLink:https://www.youtube.com/watch?v=x4CTceusK9I

ACautionary Tale– What’sinaName?

Whatyoucall“it”matters!11

• SMUDownsacopyrighton“communitysolar”sobesuretocheckwithyourlegalcounselearlyinyourmarketingprocess.

YourCustomersCalltheShotsandTheyHaveChoices

12Source:https://www.accenture.com/_acnmedia/Accenture/next-gen/insight-unlocking-value-of-digital-consumer/PDF/Accenture-New-Energy-Consumer-Trust-and-satisfaction-infographic.pdf#zoom=50

IsYourDigitalDoorImpressive…

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…becauseYourCompetitor’swasBuiltinSiliconValley

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https://www.sunrun.com/

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AlittlePrognostication

Theutilities arestrongandaverynecessarypartoftheenergynervoussystemofourcountry– theirfutureisbright.

Solarisheretostayandwillbeagreat,gridenhancing,cleanandrenewablepartofthegenerationmix.Thechoiceisyourstoembraceanew,cleanandrenewableresourceandhelpyourutilitytellagood,sustainable andcommunityenhancingstory,orfearthefutureandspendyourtimespinningthe“it’safad”storyandwatchyourcustomersgoelsewhere.

Asmygrandmotheralwayssaid– Iknowyouwilldotherightthing!

Thanks Y’all16Thatcher.young@radiancesolar.com or404.518.1116