#uce152 course introduction webinar
TRANSCRIPT
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Understanding Customer Experience – #uce152
Course introduction
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Agenda for webinar
Welcome to the course and CTFIntroductions and expectationsAbout the courseBlog and TwitterAdobe connect Next steps
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CTF, Service Research Center at Karlstad University
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Facts & figures• Established in 1986
• Excellent group at Karlstad University
• Involved in research, undergraduate and graduate education in cooperation with companies and other organizations
• Over 50 researchers and Ph D students in business administration, working life science, sociology, economics, psychology and sociology of religion
• International visiting professors
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Research
CTF's efforts to develop groundbreaking theoretical knowledge has resulted inmultidisciplinary research themes: Service Management, Service Innovation and Service Experience.
Based on these themes we now develop a crosscutting theme on Transformative Service Research.
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Examples of Academic Cooperation
• BI, Norwegian School of Management, Norway• Hanken School of Economics, Finland• MIT, Forskarskolan Management och IT, Sweden• NHH, Norwegian School of Economics and Business Administration• NUS, National University of Singapore, Singapore• University of Maryland, Robert H. Smith School of Business, USA• W. P. Carey School of Business at Arizona State University, USA• Warwick Business School, University of Warwick, UK
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Example of research partners
• Ericsson• IKEA• Nobina• Landstinget i Värmland• SL• Trafikverket• Volvo• Valmet
• ICA • Löfbergs• Region Värmland• Skatteverket• Försäkringskassan• Telia• SP, Sveriges tekniska
forskningsinstitut• Västtrafik
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ctf.kau.se
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Introductions and expectations
• From which city do you participate today? • What do you work with?
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Understanding Customer Experience
Purposeto prepare participants for analytical work related to customer experiences by introducing useful concepts and theories towards this end
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Examinations
Only for officially admitted participants•1 written assignment per module•1 written project work•A minimum of 3 blog posts per module 2-5•A minimum of 9 comments per module 2-5 on other participants blog posts•Active participation in final presentation