ucd-intro to social technologies & digital media
DESCRIPTION
Gives an overview of social media and related web applications, along with case studies of how social technologies has impacted on the way that both business and individuals communicate and share information.TRANSCRIPT
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Introduction to Digital and Social Media Technologies
Keith Feighery: Digital Media Strategist
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Overview of social technologies
• Combination of software, social interaction and digital media to:
• Communicate, engage, develop and be part of communities
– Internally and externally for organisations
• Create and share content and information across networks
• Build and extend social networks through interaction
• Create, listen and participate in discussions, threads and develop ideas and relationships
• Learn from you community (crowdsourcing) & community learns from you
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Behavioural changes
• Changes in concept of privacy– More willing to share information publically
• Proliferation of sources of information– Fewer gatekeepers
• Real-time web – New model of accessing information (comes to you)
• Access to more information than ever before– Need to create filters – a lot of noise
• Democracy of information flows– Two way communications – easier to have a voice
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Social Media Landscape
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Key Platforms
• Social/Professional Networks– Facebook, LinkedIn, Bebo, MySpace
• Blogging/Micro-Blogging/Lifestreming– WP, TypePad,Twitter, Posterous, Tumblr,
• Video, Audio & Photo sharing– YouTube, Vimeo, Blip etc.. – Flickr, Photobucket, TwitPic, YFrog
• Aggregators/RSS Feeds & Readers– FriendFeed, Feedburner, GoogleProfile, Ping.fm, Buzz
• Bookmarks/Sharing– Delicious, AddThis, StumbleUpon, Digg
• Collaboration Networks– Wikis, Shared Workspaces, Forums, Commenting Networks
(Disqus)
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Social Networking Sites
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Professional Networking
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Blogs
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Photosharing Sites
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Video Sites
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Bookmarking, Sharing & RSS
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Aggregators
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Mobile Apps
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The Power of Social Media
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Iranian Elections
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Queen Rania
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Tube Worker abuses Traveller
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Best Job In the World
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Stuff White People Like
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The Four Hour Working Week
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Impromptu Facebook Pages
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Digital crisis and reputation management
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Vodafone Obscene Tweet
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TSA Agent Took My Son (US)
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Domino’s
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United Airlines
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Marks and Spencers
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Well Known Business Cases
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Pat The Baker
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BlendTec
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Diet Coke and Mentos
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Dell Case Study
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Evian
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American Red Cross
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Charmin “Go” Campaign
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Zappos
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American Red Cross
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Successful Viral & UGC Campaigns
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Rage Against The Machine
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Love of Wispa
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Upside Down Tango
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The Dark Side?
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Tweet about Sons Death - RealTime
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“Miscarriage Tweet”
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Unsuccessful Viral & UGC Campaigns
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Danish Single Mother Hoax
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Interesting Online Social Business Models
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Social Games
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Alternative Payments
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Mobile Services