uc market overview - cisco, avaya, microsoft, shoretel
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UNIFIED COMMUNICATIONS & COLLABORATION
MARKET SHILPA P VISWAMBHARAN
UC DEFINITION
Unified communications (UC) products (equipment, software and services)
as those that facilitate the use of multiple enterprise communications methods. This can include the control, management and integration of
these methods. UC products integrate communications channels (media), networks and systems, as well as IT business applications and, in some
cases, consumer applications and devices
Gartner, Oct 2012
VALUE PROPOSITION OF UC:
USE OF COMMUNICATION TOOLS TO LET INDIVIDUALS OR GROUPS THAT ARE PHYSICALLY SPREAD OUT TO COLLABORATE AND ACHIEVE BUSINESS GOAL
THE UC MARKET: SIZE, TRENDS, DRIVERS & CHALLENGES
UC MARKET SIZE
$20.8B ON-‐PREMISE UC MARKET
2016 [COMMFUSION LLC]
$53.2B MANAGED
COLLABORATION OPPORTUNITY
IN 2013 [CISCO.COM]
DEPLOYED 32%
NOT-‐DEPLOYED
68%
UC IN FORTUNE 500
0 5 10 15 20 25
UNIFIED COMM.
CONTACT CENTER
APPLICATION FLUENT NETWORKS TRANSPORT
TELEPRESENCE & BIZ VIDEO
WEB&AUDIO CONF
SaaS & WEB 2.0
UC MARKET BREAKDOWN (in billions)
76% BUSINESS DECISION MAKERS AGREE THAT MOBILITY SOLUTIONS ACCELERATE DECISION
MAKING SPEED
EVOLUTION OF UC
1980-‐2000 2000-‐2010 2010-‐2015 2015 -‐ BEYOND
BUSINESS VALUE
GEN1 COMMUNICATE PRODUCTIVITY COST AVOIDANCE EMAIL, CALENDAR AUDIO CONFERENCING VOICE/TELEPHONY DISCUSSION FORUMS VIDEO CONFERENCING
HIGH
LOW
GEN 2 SHARE EFFECTIVENESS, PROCESS CONSISTENCY, RESOURCE OPTIMIZATION, PRODUCTIVITY SHARED WORKSPACES WEB CONFERENCING IM, PRESENCE DOCUMENTS REPORTING
GEN3 NETWORK COMPETITIVENESS AGILITY RESPONSIVENESS DECENTRALIZED DECISIONS SELF-‐ORGANIZATION TRUST/SOCIAL CAPITAL ECOSYSTEM ENGAGEMENT BLOGS, WIKIS, USER GENERATED CONTENT ACTIVITY STREAMS SOCIAL PROFILES MICROBLOGGING CROWD SOURCING/DEVELOPER COMMUNITY
GEN 4 AGGREGATE RECOMBINE TECHNOLOGY MIX FORMERLY SEPARATE AREAS CONSUMER-‐BUSINESS PREMISE-‐CLOUD PERSONAL-‐WORK INTER-‐ENTERPRISE COLLABORATION UNIVERSAL DASHBOARD SOCIAL ANALYTICS WEB 2.0 STYLE
MAJOR TRENDS & CHALLENGES
• COLLABORATION CAPABILITIES BUILT INTO ENTERPRISE APPS, SECURITY
• SECURITY • INTERNET SPEED • DEPLOYMENT MODELS: HYBRID, ON-‐CLOUD
• VIDEO SUPPORT ON ALL CAPABLE DEVICES
• NETWORK SUPPORT FOR VIDEO DEMAND
• ANYTIME-‐ANYWHERE CONNECTIVITY
• EASE OF USE & ADMINISTRATION
• BYOD RELATED ISSUES
• SECURITY MOBILITY VIDEO
SOCIAL ENTERPRISE
CLOUD & VIRTUALIZATION
UC SOLUTION AREAS
VOICE & TELEPHONY
PRESENCE
MESSAGING CONFERENCE
CLIENTS
APPLICATIONS
MOBILE CLIENTS, DESKTOP & THIN CLIENTS (JABBER, CUPC)
HOSTED UC (HCS), CONTACT CENTER
UNIFIED COMMUNICATIONS MANAGER, SOFTPHONES, IP PHONES
WEBEX, TELEPRESENCE, EX 90
RICH PRESENCE (JABBER, CISCO UNIFIED PRESENCE SERVER):
UNIFIED MESSAGING, JABBER
CUSTOMER
TOP ADOPTORS & APPS
EDUCATION, TECHNOLOGY & FINANCE ARE THE TOP
ADOPTORS
COLLABORATION, VOIP
MESSAGING, WEB MEETING PRESENCE, IM/CHAT,
CONTACT CENTER
BARRIERS -‐ ADOPTION
COMPLEX
COST: INVESTMENT VS USAGE
COMPATIBILITY WITH INSTALLED BASE
INEXPERIENCED IT STAFF SECURITY CONCERNS
ALTERNATIVES: SKYPE, AIM QUALITY
TOP BUSINESS DRIVERS
COLLABORATION PRODUCTIVITY
CUSTOMER CONNECT MOBILITY
STAYING CURRENT OpEX
TRAVEL EXPENSES CONNECT WITH PARTNERS/
SUPPLIERS SALES CYCLE
CAPEX TIME TO MARKET
CISCO SYSTEMS UC PORTFOLIO PART 2
1997-‐98: Selsius Call Manager 2000-‐05: Cisco Call Manager 3.0-‐4.2
March 2006:Cisco Unified Call Manager 4.2 (Win 2k) & 5.0 (Linux based, SIP endpoint support, licensing based)
Upto 2005 2006 2007 2008 2009
Unified CommunicaRons Manager 6.0: feature, starter & upgrade licenses, CUCMBE introduced, Mobility manager (SNR, IP Ph, Cell Ph)
CUCM 7.0: OS independence, IBM Informix database
2010
CUCM 8.0: virtualizaRon support, inter-‐op focus, new end-‐points
2011 2012
CUCM 9.0
MARKET SEGMENTS & CUCM PRODUCTS
Small: 5-50 users
Med Business:50-250
Mid-Market: <1000
Enterprise: >1000
Smart Business Comm. Systems Call Proc’g: Communications Manager Express Platform: UC 500 series
Unified Communications Express Call Proc’g: Communications Manager Express Platform: ISR
Unified Communications Manager Business Edition Call Proc’g: Communications Manager Platform: MCS 7828
Unified Communications Manager Call Proc’g: Communications Manager Platform: MCS Series
GARTNERS MAGIC QUADRANT FOR UC, 2012
CISCO UNIFIED COMMUNICATIONS & COLLABORATION SOLUTION
STRENGTHS CUSTOMER CAUTIONS
Fully integrated UC suite, Market Leader Complex to Understand & Manage (Configuraions, accurate price quotes)
Interoperability: muliple device support (apple & android plalorm support)
Gartner clients complain about the need to deploy Cisco Data Center soluion
(UCS) for opimal Unified Communicaions deployment
Large IP Telephony & Infra Client base, Partners & System Integrators, helps posiion it well with decision makers &
Buyers
A 3-‐year licensing/renewal term viewed more favorably by clients over the 5-‐year Cisco UC sonware subscripion (CUCSS)
term.
Muliple Deployment Opions available: On-‐Premise and Cloud (HCS)
Expensive
OTHER UC PLAYERS AV
AYA • BASED ON AVAYA AURA
SOLUTIONS • STRENGTH: VOICE/TELEPHONY
• LARGE INSTALLED BASE • NEED TO PROVE ITSELF IN UC FULL SUITE SOLUTION OFFERING
• NORTEL ASSETS ACQUISITION TO STRENGTHEN UC
• QUALITY ISSUES WITH INFRASTRUCTURE LED TO REVENUE DECLINE IN 2012
MICRO
SOFT
• LYNC 2010 OFFERS FULL SUITE OF UC FUNCTIONALITY
• CONNECTS WELL WITH OFFICE, SHAREPOINT, SKYPE & EXCHANGE
• STRONG SOFTWARE OFFERINGS & PARTNER ECOSYSTEM
• WORKING WITH MULTIPLE LYNC PARTNERS TO OBTAIN A FULL-‐SUITE OF SOLN. CAN BE CUMBERSOME
SHORE
TEL • NICHE PLAYER
• APPLIANCE ARCHITECUTRE, WELL SUITED FOR DISTRIBUTED ORGS.
• STRENGTH: SIMPLICITY (INSTALL & ADMIN.)
• GMAIL & MICROSOFT EXCHANGE UM INTEGRATIONS
• NORTH AMERICA IS ITS MAIN MARKET
• TRANSPARENT PRICING & LICENSING
• INEXPERIENCED RESELLERS: RELATIVELY NEW TO SHORETEL/UC
EMERGING TRENDS IN UC
WEB REAL-‐TIME COMMUNICATION (WebRTC):
An effort by Google to bring standard-‐based real-‐ime media engine to all browsers. Ericsson’s mobile browser, PC based Chrome & Firefox browsers are its current implementaions.
Issues: Quality Of Video, Adopion, Interoperability with H.323/SIP, Technical Support
SOFTWARE DEFINED NETWORKING & UC
Concept: Applicaions can directly request QoS/bandwidth from networks.
Case for SDN: Sonware-‐based UC apps rely on Wifi & Cellular networks, which are facing an ever increasing load on bandwidth. Also, the LAN/WAN cannot recognize encrypted voice/video packets & therefore can’t prioriize it. SDN can solve all these issues.
HYPERVOICE
Turning voice into a naive web-‐object instead of convering it into text object. Brainchild of Marin Geddes. First heard in 2012. It is similar to the hypertext concept.
Advantage: Hypervoice conversaions can be shared or searched. Supporters: Telephonica Digital and Voxeo Labs
THANK YOU
SHILPA
ADDITIONAL EXHIBITS
SOURCES: NOJITTER, UCSTRATEGIES, CISCO.COM, HARGEN.COM, COMMFUSION LLC, INFORMATION WEEK, GARTNER REPORTS, SYNERGY RESEARCH GROUP
Cisco, Avaya and NEC provide all three deployment opions: • On-‐Premise UC with New PBX • Cloud-‐based UC • On-‐Premise UC, PBX overlay
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CUSTOMERS
CUSTOMER’S MAIN BUSINESS NEEDS: Make Faster Decisions, Speed Up Business Processes, Superior Customer Experience
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