Using QR Codes

Tim AkinGraduate School of ManagementPaul DornDepartment of Campus Recreation

Using QR Codes

Tim AkinGraduate School of ManagementPaul DornDepartment of Campus Recreation

Why Mobile Matters: Demographics

24% of Stanford University students view iPhone as an extension of their brain or being88% keep iPhone next to their bed75% fallen asleep in bed with phone69% more likely to forget their wallet than their phone

Source: Conducted in winter 2010 by undergraduate anthropology students, interviews with 177 students, overseen by Stanford University professor Tanya Luhrmann

Why Mobile Matters: Trends

Fastest growing technology globally – 4.6 billion by end of 2009 (1.2 billion landline DSLs)Mobile Internet is predicted to exceed desktop within next four yearsMobile data traffic will increase 39 times by 2014

Source: International Telecommunications Union, Morgan Stanley (Thanks to Lisa Lapin)

Why Mobile Matters: Trends

Why Mobile Matters: Trends

What are QR (Quick Response) Codes

What are QR (Quick Response) Codes

QR Code (2D Code) contains information in both the vertical and horizontal directionsQR Code holds a considerably greater volume of information than a bar code

Source: QRCode.com, http://www.denso-wave.com/qrcode/aboutqr-e.html

What are QR (Quick Response) Codes

Maximum Data Characters4,296 text7,089 digits2,953 bytes

Source: QRCode.com, http://www.denso-wave.com/qrcode/qrgene4-e.html

What are QR (Quick Response) Codes

Source: http://www.qrme.co.uk/qr-code-resources/understanding-a-qr-code.html

What are QR (Quick Response) Codes

Source: http://www.google.com/trends?q=qr+code

How to use QR Codes: Publications

How to use QR Codes: Email

How to use QR Codes: Outdoor

How to use QR Codes: Advertising

How to use QR Codes: Signage

Source: Flickr, "QR codes in the wild" group

How to use QR Codes: Access Control

Source: Flickr, "QR codes in the wild" group

How to use QR Codes: Video/Commercials

Source: http://www.youtube.com/watch?v=zuVSpG-ZdkU

How to use QR Codes: Video/Commercials

Source: Will People Scan QR Codes in Shows or Commercials?

How to use QR Codes: Fundraising

Source: All About Mobile Life, http://mobile.kaywa.com/p1029.html

How to use QR Codes: Packaging

How to use QR Codes: Apparel

How to use QR Codes: Resumes/Business Cards

Creating QR Code: Link shorteners

http://campusrecreation.ucdavis.edu/cms/internal.aspx?uid=04c6dd03-ae39-4db7-bac8-28470103502a

Creating QR Code: Link shorteners

http://campusrecreation.ucdavis.edu/cms/internal.aspx?uid=04c6dd03-ae39-4db7-bac8-28470103502a

http://bit.ly/aoWR3J

Creating QR Code: Code Generators

Google: http://goo.gl

Creating QR Code: Code Generators

Kaywa: http://qrcode.kaywa.com/

Creating QR Code: Code Generators

delivr: http://delivr.com/qr-code-generator

Using QR Codes: Further Considerations

Color: ContrastSize: At least 2 cm (0.787401575 inches)Border: a margin or "quiet zone" of 4 modulesPlacement: avoid conflicts with design, standardize location on collateralDistance: anticipate viewer separation from code

Website Mobile Optimization

Website Mobile Optimization

Source: http://doteduguru.com/id5154-best-of-the-mobile-higher-ed-web.html

Mobile: Metrics/Analytics

Mobile ResourcesThe ABCs of Mobile Marketing, University BusinessMobileActive.org "A global network of people using mobile technology for social impact." HOW TO: Create a Mobile Website for Your Nonprofit for $8 a Month, Nonprofit Tech 2.0

QR Codes ResourcesPlacement and Size of QR Codes, FingerFoodQR Code (UK) portal, http://qrme.co.uk/QR code generator (PNG or EPS files):http://delivr.com/qr-code-generator QR code generation (PNG) and tracking(create free account): http://bit.ly

Thanks/Acknowledgements Andy Davis, Campus RecreationJennifer Eting, Campus RecreationJustin Ling, Campus UnionsLindsay Hardy, Graduate School of Management