Ubiquitous Brand Brand experience in a connected world

@maxcelko

Always connected

Ambient presence

Brand immersion

Brand purpose =

action

Nike+ | wearables app

Brand Value & Utility

Personalized

context-based

predictive

microsoft | multiscreen campaigns

Storytelling Across devices

Microsoft | cortana

smart assistants

Spotify | Matching music to heartbeat

bio analytics

Snapchat | college stories

Location-specific communications

Second pos

Aisle411 | Google tango

Smart screens

personalized environments

Volvo | delivery to parked car

Roam delivery

Personalized products

Lexus | data-based portraits

User brand stories

Ditto labs | Brand logo analytics

Amazon kindle | mayday button

Real-time customer service

The North Face | IBM watson app

Artificial intelligence

Amazon Echo | in-home Assistant

Pervasive ai

Simsensei | virtual psychotherapist

humanized tech

ubiquitous brand

Brand ≈

life coach

@maxcelko