uber - managing information systems
TRANSCRIPT
![Page 1: Uber - Managing Information Systems](https://reader036.vdocuments.mx/reader036/viewer/2022082607/55a84be41a28ab4d708b457e/html5/thumbnails/1.jpg)
Ajoy Infant Raj
Anish Charles
Antoinette Monisha Paiva
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Quick Introduction of Uber
Emergence of Braintree
Bitcoin-Braintree
Surge Pricing Model
M- commerce Mapping
Uber- Safetipin
Uber- Self Driving car
CONTENT
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UberCab 2009: CEO Travis Kalanick & Garrett Camp
2010 : iOS & Android app released
2011: raised $50M from investors
Menlo Ventures, Goldman Sachs, Bezos Expeditions
2012: experimental UberTaxi in Chicago
Early 2013: experimental UberChopper ($3000 !!)
Sept 4, 2013: First Sports Deal – NFL Partnership
Reach a more mainstream audience
From San Fran in 2010 to 19 countries (35 cities)
NYC, DC, Baltimore, Detroit, UK, France, Singapore, New Delhi, Taipei
UBER HISTORY
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As of Dec 2014, valued at $40B
Including Google Ventures’ $258M investment
Estimated 2013 Revenue: $125M
Expected to hit an annual revenue run rate of $10 billion by the end of 2015
Uber is expected to generate $10 billion of which it keeps $2 billion in the next year or two.
Uber is now in 60 cities around the world
~300 Employees (not including drivers)
CURRENT STATUS OF UBER
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Kalanick's close friend and Uber investor Shervin Pishevar explained Uber's grand vision to Inc: "Uber is building a digital mesh - a grid that goes over the cities. Once you
have that grid running, in everyone's pockets, there is a lot of potential for what you can build as a platform. Uber is in
the empire-building phase."
UBER'S GRAND VISION TO INC
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One thing: RIDES!
Hottest: UberBlack
WHAT’S HOT?
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“Everyone’s private driver”
One thing, and doing it well.
Constant Customer interaction for improvements
Focus on experience: Consumer willing to pay premium
Uber has no drivers natively
Drivers join the network, get paid and Uber takes a commission (20%)
HOW IT WORKS?
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Uber before Braintree – Authorize.net
Uber switched to Braintree in February 2011 for all of its international and U.S. based payments.
Data portability
Client side encryption
Bump in sales
July 2011 to July 2012 – 26% increase monthly
16 times larger revenue over the previous year
BRAINTREE - UBER
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Surge pricing
Before heading to Dynamic Pricing, there are certain specifics on UBER
Uber is a marketplace and Uber’s drivers are all independent agents.
The majority of Uber fares go to these independent drivers
Committed to being a low-price leader
Uber’s dynamic pricing (“surge pricing”) affects a tiny minority of all Uber rides, less than 10% of trips
Uber is remarkably transparent about its dynamic rates
Fares have increased to encourage more drivers to come online & pick up passengers in the area
DYNAMIC PRICING MODEL
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