2014-2015 Corporate Partnership Opportunities

University of Alaska Anchorage

The University of Alaska Anchorage is a public, coeducational university situated in the largest city in Alaska. Founded

in 1954, UAA has proudly grown to be the largest post-secondary institution in Alaska. With its main campus spanning

141 hectares, UAA encompasses four community campuses and a number of competitive NCAA teams.

University Quick Facts:

18,000 total student enrollment

– 75.6% acceptance rate – Largest university in Alaska

43,000+ Alumni – Alumni chapters located throughout the United States

71st in Regional Universities (West) in 2014 – Ranked by U.S. News & World Report of Best Colleges

UAA Athletics

• The University of Alaska Anchorage maintains a total of 13

men’s and women’s competitive NCAA teams (mostly

Division II) while additionally supporting various intramural

sports.

• The UAA mascot is the Seawolf and UAA colors are green

and gold.

• UAA is a member of the Great Northwest Athletic

Conference (GNAC) as well as the Western Collegiate

Hockey Association (WCHA), Mountain Pacific Sports

Federation (MPSF), and Rocky Mountain Intercollegiate Ski

Association.

Women’s Sports

Basketball

Cross Country

Gymnastics

Skiing

Indoor & Outdoor Track & Field

Volleyball

Men’s Sports

Basketball

Cross Country

Hockey

Skiing

Indoor & Outdoor Track & Field

A partnership with University Alaska Anchorage Athletics provides you with the opportunity to leverage the already

established and respected UAA logos and marks.

Usage of our marks and logos will cement our partnership and allow the public to more readily associate your

brand with UAA Athletics.

Logos & Marks

Facilities

Alaska Airlines Center

• Set to open in September 2014, this multi-use facility features a 5,000 seat arena and is managed by Global

Spectrum a professional facility management company and subsidiary of Comcast-Spectacor

• The complex has been constructed to fulfill student and faculty demand for athletic and recreation facility use

• The Suites inside the Alaska Airlines Center, when complete, will be the first of their kind in the state of Alaska –

positioning the AAC as the premier sports facility in Alaska

• Additional features include:

– 5,000 sq. ft. strength and conditioning complex

– Fitness and recreation area for students

– Gymnastics training facility

– State-of-the-art video scoreboard and sound system

– Seawolf Hall of Fame

– State-of-the-art sports medicine facilities

Facilities

Wells Fargo Sports Complex

The Wells Fargo Sports Complex, with a capacity of 1,000, received a refurbished playing surface and new bleachers in

2010. The complex has been hosting volleyball, basketball, and gymnastics since 1978 and features training and

recreation facilities for students and athletes. It will continue to see significant foot traffic as the facility will be used for

many University events and community engagements.

Facilities

George M. Sullivan Arena

The George M. Sullivan Arena, with a capacity of 6,290, continues to be the premier hockey facility in Alaska. “The

Sully” hosts UAA hockey as well as the Alaska Aces (ECHL) hockey games. Having undergone its largest improvement

project since it opened in 1983, the arena now boasts a new center-hung scoreboard, improved video screens, a

wraparound LED display system, improved acoustics, and a new ice machine. The arena also plays host to the annual

Kendall Hockey Classic – one of the top pre-season hockey tournaments in the country.

Alaska Airlines Center

Court Logos

Alaska Airlines Center

Inner-Bowl LED Ribbon

Sample

As part of the new Alaska Airlines Center, a new LED Ribbon will be introduced to the marketplace. This digital asset offers an advertiser complete domination of the branding message the consumer receives. For a dedicated amount of time, one brand will be featured on the ribbon, creating an eye-catching advertising asset for thousands to see. The LED Ribbon also offers the ability for a brand to create special promotions or messages that can be delivered at specific times of the game, such as a “Pepsi three-pointer” with an accompanying digital display.

Alaska Airlines Center

Courtside LED Digital (2.08’ x 9.36’) This signage provides premium in-arena and television exposure. Combined with scoreboard

and/or LED Ribbon creates arena domination for a segment of the game or event

Alaska Airlines Center

Basket Stanchions

Signage

Locations

Sample

Alaska Airlines Center

Center-Hung Scoreboard

Horizontal

Panels Vertical

Panels

Alaska Airlines Center

Step Signage

Sample

Alaska Airlines Center

Courtside Signs

Mid-Court

Baseline

Samples

Alaska Airlines Center

Static Signage

This signage will be visible for ALL events held in the arena throughout the year, including sporting events, career

fairs, concerts, summer camps, graduations, etc.

Alaska Airlines Center

Static Signage – cont’d

This signage will be visible for ALL events held in the arena throughout the year, including sporting events, career

fairs, concerts, summer camps, graduations, etc. (pending promoter approval)

Drink Rail Advertising Courtside Signage

Alaska Airlines Center

Static Signage – cont’d

This signage will be visible for ALL events held in the arena throughout the year, including sporting events, career

fairs, concerts, summer camps, graduations, etc. (pending promoter approval)

Walking Track / Pillar Signage Pillar Signage

Alaska Airlines Center

Kickplate Signage

Samples

Alaska Airlines Center

Press Conference & Sideline Media Backdrop

Media Backdrop advertising puts both the

university and sponsor names/logos in a

prominent location – right in front of all media

events. This partnership also strengthens the

perception of the brand association between

parties.

Sample

Sullivan Arena

Rinkboards & Ice Logos

Rinkboards

Ice Logos (specific location may vary)

Premium advertising at Sullivan Arena will be seen during UAA hockey games, Alaska Aces regular

season and playoffs, as well as during select shows and concerts.

Sullivan Arena

Center-Hung Scoreboard

Corners

Crown “longer sides”

Main screen

Bottom ring “longer sides”

Crown “ears”

Bottom ring “corner/ears”

As part of the most expensive renovation in the Sullivan’s history, the venue will now feature a state-of-

the-art scoreboard. This scoreboard is full digital, offering the most flexibility for corporate advertising.

Sullivan Arena

Venue Signage

Current & Prospective Signage

Wells Fargo Sports Complex Signage

Ice Rink Opportunities

Rinkboards

Ice Logos

Wells Fargo Sports Complex Signage

Basketball Court Opportunities

The Wells Fargo Sports Complex will continue to be one of the busiest venues on campus, with students and community members alike using the facility on a daily basis. Unique advertising opportunities include courtside signage, wall signage, step signage and much more.

Wells Fargo Sports Complex Signage

Unique Opportunities

Media & Print Exposure

Television

Media & Print Exposure

UAA and GNAC

• UAA formed a multi-year agreement with CBS Sports Network in 2012; the GCI Great Alaska Shootout, a huge

event hosted annually by UAA, and other athletic events are televised.

• GNAC Insider, a live weekly radio broadcast, airs each Tuesday night throughout the academic year.

Media & Print Exposure

Audio & Video Streaming

• Fans from all over the world can watch and listen to live broadcasts and updates of their favorite UAA Athletics

teams on the GoSeawolves.com website via GameCentral

• Unique advertising opportunities through live broadcasts may include commercials, static branding, Presenting

Partner status, etc.

Media & Print Exposure

Online Exposure – GoSeawolves.com

Media & Print Exposure

Social Media

Media & Print Exposure

Mobile Apps

For iPhone For Android

Media & Print Exposure

Print Opportunities

The UAA Athletics Department has numerous print advertising opportunities for a partner to take advantage of. Print

elements allow the sponsor to target specific sports/demographics or to partner in ALL sports. Specific print

opportunities include, but are not limited to, the following assets:

• Team Posters

• Pocket Schedules

• Team / Sport Posters

• Game Programs

• Score sheets

• VIP Invitations/Passes

• Tickets and Ticket backs

• Ticket Envelopes

• Seawolf Coupon Booklets

• Email blasts

Promotional Opportunities

In-Game Promotions

Samples

In-Game Promotions are a great way to create not only lasting memories, but to tie-in your brand or services to a

specific time or event of the game. On-Ice or On-Court promotions capture the audience’s attention and provide the

advertiser a chance to directly interact with them. Successful promotions have included:

– When the team scores X fans receive Y (4 goals, FREE Wings!)

– On-site contest and contestant wins X (Mid-court basket, win $10,000)

– Contestant represents an entire section (Scores goal, section wins FREE slice of pizza)

– T-Shirt Giveaways (company is on the court throwing out FREE t-shirts in the 1st Quarter)

– Traffic Driving (Team wins, each ticket is good for 25% off appetizers)

Promotional Opportunities

Tabling/Exit Sampling

Samples

University of Alaska Anchorage Athletics

I am a Seawolf.

For More Information Contact:

Dustin Morris – Director of Corporate Partnerships - dustin.morris@UAA.Alaska.edu - 907-786-7808

Shayna Balog – Corporate Sales Manager -