u of u undergraduate imc class
DESCRIPTION
Presentation Deck for University of Utah Undergraduate Integrated Marketing Communications Class November 17, 2009TRANSCRIPT
![Page 1: U of U Undergraduate IMC Class](https://reader036.vdocuments.mx/reader036/viewer/2022062405/55598dc1d8b42a14638b4c80/html5/thumbnails/1.jpg)
![Page 2: U of U Undergraduate IMC Class](https://reader036.vdocuments.mx/reader036/viewer/2022062405/55598dc1d8b42a14638b4c80/html5/thumbnails/2.jpg)
WE’Z IN UR CLASS, P0WNIN’ UR BRAINZ #UOFUIMC
Who here is L33T?
![Page 3: U of U Undergraduate IMC Class](https://reader036.vdocuments.mx/reader036/viewer/2022062405/55598dc1d8b42a14638b4c80/html5/thumbnails/3.jpg)
Social Media... Wha?U of U Undergraduate IMC ClassNovember 17, 2009
![Page 4: U of U Undergraduate IMC Class](https://reader036.vdocuments.mx/reader036/viewer/2022062405/55598dc1d8b42a14638b4c80/html5/thumbnails/4.jpg)
David BlainExecutive Vice [email protected]
@dblain
Chris CarlstonSolutions [email protected]
@chriscarlston
![Page 5: U of U Undergraduate IMC Class](https://reader036.vdocuments.mx/reader036/viewer/2022062405/55598dc1d8b42a14638b4c80/html5/thumbnails/5.jpg)
Shifting Gears
• broadcast (traditional media, brochure websites)• communication (email, video conferencing)• socialization (blogs, the statusphere)• applications (SaaS, "the cloud")• Monolithic service providers (Google, Micro$oft)• Closed ecosystems (Facebook, Apple)• Geolocation, Hyper-locality• Decentralization & Democratization of publishing
power (open source)
Then
Now
Ahead
![Page 6: U of U Undergraduate IMC Class](https://reader036.vdocuments.mx/reader036/viewer/2022062405/55598dc1d8b42a14638b4c80/html5/thumbnails/6.jpg)
YOU NEED TO BE HERE?
![Page 7: U of U Undergraduate IMC Class](https://reader036.vdocuments.mx/reader036/viewer/2022062405/55598dc1d8b42a14638b4c80/html5/thumbnails/7.jpg)
You need to be here
![Page 8: U of U Undergraduate IMC Class](https://reader036.vdocuments.mx/reader036/viewer/2022062405/55598dc1d8b42a14638b4c80/html5/thumbnails/8.jpg)
Success• Simple• Mobile enabled• Open & Remix-able• Dramatic Adoption• Zeitgeist • Geolocation (coming)
Failure• Fail Whale (Overload)
![Page 9: U of U Undergraduate IMC Class](https://reader036.vdocuments.mx/reader036/viewer/2022062405/55598dc1d8b42a14638b4c80/html5/thumbnails/9.jpg)
The Rise of the Personal Brand
• The Internet enables YOU as a publisher
• As a Publisher, You ARE a Brand!
• The Modern Brand is the collective external perception of many factors;a logo, touchpoint messaging, sub-brands, and personal brands.
![Page 10: U of U Undergraduate IMC Class](https://reader036.vdocuments.mx/reader036/viewer/2022062405/55598dc1d8b42a14638b4c80/html5/thumbnails/10.jpg)
Rare Method Brand Map
Brand EmotionHow customers feel about you.
Facts, features and benefits.Brand Logic
Brand PersonalityUnderstood traits and
characteristics.
Shared Ownership
Customer Owns
Company Owns
![Page 11: U of U Undergraduate IMC Class](https://reader036.vdocuments.mx/reader036/viewer/2022062405/55598dc1d8b42a14638b4c80/html5/thumbnails/11.jpg)
Becoming a Publisher
!"#$%& !"#$%&' !"#$#%
!"#"$%&'" !"#$%#$ !"#$#%&#
![Page 12: U of U Undergraduate IMC Class](https://reader036.vdocuments.mx/reader036/viewer/2022062405/55598dc1d8b42a14638b4c80/html5/thumbnails/12.jpg)
!"#$%&
'()#)"*+(,-."
*/01'01
23'!'0*'
3'4'560*'
!"#$%#&'(
)*&+#",-./*&,
01*%21.34#-5#",1/6
/$7)7(#879:
!&#$7()
1+;7%,
![Page 13: U of U Undergraduate IMC Class](https://reader036.vdocuments.mx/reader036/viewer/2022062405/55598dc1d8b42a14638b4c80/html5/thumbnails/13.jpg)
P.O.S.T. Methodology
PeopleObjectivesStrategyTechnology
![Page 14: U of U Undergraduate IMC Class](https://reader036.vdocuments.mx/reader036/viewer/2022062405/55598dc1d8b42a14638b4c80/html5/thumbnails/14.jpg)
![Page 15: U of U Undergraduate IMC Class](https://reader036.vdocuments.mx/reader036/viewer/2022062405/55598dc1d8b42a14638b4c80/html5/thumbnails/15.jpg)
Get a freakin’ job / Who we’d hirePRACTIONERS• Less resumes, more websites/profiles• Experience in:
• Coding• User Experience Design• Advertising: Key Word, Display• Analytics & Optimization• Content & Promotion Creation• Email Campaigns• Social Media: Monitoring & Engagement
What are you teaching YOURSELF?!• Academia struggles to keep up• THINK!
![Page 16: U of U Undergraduate IMC Class](https://reader036.vdocuments.mx/reader036/viewer/2022062405/55598dc1d8b42a14638b4c80/html5/thumbnails/16.jpg)
www.raremethod.com
![Page 17: U of U Undergraduate IMC Class](https://reader036.vdocuments.mx/reader036/viewer/2022062405/55598dc1d8b42a14638b4c80/html5/thumbnails/17.jpg)