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Nothing is great unless it is good Tyrrell’s

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Page 1: Tyrrell’s...Clockwise from top: Edward Tyrrell’s property at the time of his grandson Murray Tyrrell. Edward Tyrrell contemplated dairy farming but on reaching the Hunter Valley

Nothing is great unless it is good

Tyrrell’s

Page 2: Tyrrell’s...Clockwise from top: Edward Tyrrell’s property at the time of his grandson Murray Tyrrell. Edward Tyrrell contemplated dairy farming but on reaching the Hunter Valley

Nothing is great unless it is goodThe Tyrrell family wine story

Page 3: Tyrrell’s...Clockwise from top: Edward Tyrrell’s property at the time of his grandson Murray Tyrrell. Edward Tyrrell contemplated dairy farming but on reaching the Hunter Valley

2008 marks the 150th anniversary of our

family’s arrival in Pokolbin to commence its

future in the Australian wine industry. 150 years

of one family with a constant base and industry

in which it operates is a rarity in the country.

We Tyrrells have been on our vineyard for two

thirds of Australia’s modern history. The motto

of ‘nothing is great unless it is good’ came with

my great grandfather from England and has

been a guiding beacon for the family through

the 150 years. It has been and will be the basis

of all we do.

We have passed many milestones along the

way, with the past 50 years contributing the

most. The introduction of Chardonnay and

Pinot Noir to the modern Australian industry,

our expansion outside our beloved Hunter

Valley to Mclaren Vale, Limestone Coast

and Heathcote, and the championing of the

Introduction

Semillon variety from the Hunter are, to me,

the outstanding achievements.

The Heathcote move will see us at the

forefront of the development of what I believe

will be the next great Shiraz area of Australia;

one that will rival and then surpass the Barossa

and Mclaren Vale.

Hunter Semillon has provided us with the

rare opportunity to work with one of the truly

unique wine styles of the world and I trust that

in my lifetime it will be recognized worldwide

for its great quality.

The continuation of Tyrrell’s Wines as a

family business for another 150 years, at least,

is my greatest dream. Family businesses

always have a longer term view of the world, its

operation and its people. It is from the family

businesses that the innovation and leadership

required by the wine industry, nationally and

locally, will come. Wine is forever in our blood

and in our dreams.

Pauline and I will probably not see the 200th

anniversary of Tyrrell’s but the future of it will

be in safe hands. Our three children Jane, John

and Christopher, will have created their own

part of our family’s history and tradition.

M. Bruce Tyrrell AMManaging DirectorTyrrell’s Wines

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ACKNOWLEDGEMENTS

Photography Christopher Morris, Bernie Gibson, Alexander Housalas

Text Fiona Sainty

Art director Lucila Lamas

Concept editor Louise Upton

Published by Tyrrell’s. © 2008 Tyrrell’s.

Photography by Christopher Morris © 2008 Christopher Morris.

Jane Tyrrell photograph © 2008 Alexander Housalas.

All rights reserved. No part of this work covered by copyright may be reproduced or copied in any form or by any means

(graphic, electronic or mechanical, including photocopying, recording, recording taping, or information retrieval systems)

without the written permission of the publisher and the photographers.

Disclaimer: The publication is sold on the terms of understanding that the authors, consultants, editors and publishers

are not responsible for the results of any actions taken on the basis of information in this publication, nor for any error in

or omission from this publication. All reasonable efforts have been made to trace copyright holders.

Page 5: Tyrrell’s...Clockwise from top: Edward Tyrrell’s property at the time of his grandson Murray Tyrrell. Edward Tyrrell contemplated dairy farming but on reaching the Hunter Valley

Contents07

08

12

16

22

38

Foreword

The Slab Hut

The Brothers Tyrrell

The Mouth of The Hunter

Changing the Way We Drink

“It’s a bloody obsession” (Semillon)

Taking Wine to The People

Dirt Floors and Big Wood

The Wines and Winemakers

Tyrrell’s Star Wines

The Fifth Generation

Tyrrell Family Timeline

44

48

50

56

58

60

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7

In the 30 years I’ve known the Hunter Valley,

the region has been distinguished by the

passion of its wine people. They believe in their

patch so comprehensively – its soils, its regional

grape varieties, its vineyards, winemakers and

viticulturalists, even in a perverse way its

climate (always a talking-point), and most

especially its traditions and history. The Tyrrell

family, incarnate in the persons of Murray and

Bruce Tyrrell for most of that 30 years, are

among the most passionate, in their support of

the Hunter and belief in their own work. They

have every reason to be. Tyrrell’s is an

outstanding wine company; the quality and

depth of its portfolio is impressive. It fi elds

more great individual bottlings of Hunter

Semillon than any other winery, and its Shiraz

offering is also formidable. But Tyrrell’s also

excels at Chardonnay and (less consistently, but

Foreword

still surprisingly) Pinot Noir, as well as less-

glamorous grapes such as Verdelho.

But what makes Tyrrell’s truly unique is that it

preserves its own quirky individuality. This is

more than slab huts, dirt fl oors and large oak

vats, although they are all important. It has a lot

to do with attitude. When you speak to a Tyrrell

you get no shortage of opinions, but they are a

special kind of truth, fi ltered through a particular

world view. I won’t even attempt to defi ne that

view, except to call it the Tyrrell factor!

The Tyrrell way is a very pragmatic way.

They do what they do because they’ve found

over a long period of time that it works. They

don’t follow the mob, which is refreshing in the

modern wine industry, where so many producers

are driven solely by the market, producing

homogenised wines, which they term

‘products’. This is not the Tyrrell way.

Whether you talk of art, architecture, music or

wine, nothing great was ever created by a

conformist, paying too much attention to

fashion or what others think. Creating things of

lasting value, character and individuality

necessitates following one’s own convictions…

something personal and internal. While it’s a

modern and sizeable winemaking company,

Tyrrell’s still manages to do this. Long may

it be thus.

By Huon Hooke

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8

At Tyrrell’s, in the New South Wales Hunter

Valley north of Sydney, fi ve generations of

winemaking can be traced to an unassuming

one-roomed hut. The hut of ironbark slabs was

Edward Tyrrell’s home. Built by hand in 1858

and progressively surrounded by grapevines, the

site marks the birthplace of one of Australia’s

great wine dynasties. If these walls could talk,

they would tell stories of hard-working larrikins,

family, great wine – and visitors’ cars. The hut

stands today in the car park of the winery as a

monument to Edward’s vision.

Englishman Edward Tyrrell was 19 when

he arrived in Australia in 1854 with his elder

brother Lovick. The boys had lost their father

in 1843 and came to join their uncle, the

theologian William Tyrrell. William was in

Australia, having been posted here in 1847 by

the Church of England, and on January 31,

Chapter OneThe Slab Hut

1848, he was installed as the fi rst Bishop of

Newcastle in the Hunter Valley.

Lovick continued his religious education

with his uncle (eventually becoming an

Archdeacon). Edward looked to the land. He

moved to Singleton in the Hunter Valley to

take up dairy farming. The Hunter Valley

was, in those days, a hotbed of opportunity,

acknowledged by the new colonists as the most

valuable agricultural land in the Sydney radius.

Land grants had fi rst been made in the 1820s.

Edward, when he saw the land, was said to

have marvelled at the thriving vineyards that

had been planted in those original allotments

along the Hunter River. His future in milk

looked decidedly shaky.

When Edward arrived in Pokolbin in 1858,

only a few blocks were left available for vine

growing – none of them in the fertile river soils

he had admired. He settled on a conditional

purchase of 320 acres of land abutting the edge

of the Brokenback Range, much further into

the Valley, and named the property “Ashmans”

after family holdings in Suffolk, England.

The slab hut was home. The vines he

planted came from cuttings propagated by

James Busby 20 years earlier at the Kirkton

vineyard on the Hunter River. (Busby is

regarded as “the father of the Australian wine

industry.” He brought a collection of cuttings of

437 varieties, sourced from Spain and France,

to Australia in 1832, and most of the original

Hunter Valley vineyards are believed to have

come from these vines.)

Edward was predominantly interested in the

two varieties of grapes the Hunter was already

having great success with and making its own:

Semillon and Shiraz.

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This page: Edward Tyrrell’s ironbark slab hut, built in 1858, marks the beginnings of the wine dynasty. Tyrrell’s is no different to the great wine houses of the world, tracing their history to a building. Think Veuve Clicquot, Domain Romanee Conti and Opus One. The buildings may boast very different architectural heritages but they stamp the place their own.

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A little more than fi ve years after arriving at

“Ashmans”, Edward announced his intentions

as a winemaker. The vines were doing well.

The fi rst crop loomed. Edward constructed

a winery from sheets of corrugated tin and

ironbark he cut from the property with an adze

and an axe.

He commissioned a hand-press from a metal

smith in Morpeth (where his uncle was based)

to make his fi rst wine. He also built a new home

next to the slab hut, complete with separate

bedrooms. All this was completed by the time

the fi rst vintage was picked and pressed in 1864.

By 1870, some 20 acres of Semillon and Shiraz

had been planted, along with Aucerot, which

was considered in those times to be “the prince

of white wines” – not so now.

Vines weren’t the only thing prospering in the

1870s at “Ashmans”. Edward’s brother Lovick

often visited with his wife Emma, and Emma’s

sister, Susan Hungerford. Edward and Susan’s

friendship developed, and they married in 1869.

In 1870, their daughter Susan (known as Molly)

was born – the fi rst of 10 children. The fi rst son,

Edward (forever known as Dan), was born in

1871 followed by Amy, Frederick, Robert (Tim),

Elizabeth (Rose), Ellen (May), Daisy, Florence

(Flo) and Avery.

The “book-end boys” Dan and Avery would

be the next generation of Tyrrells to put their

weight behind the wine industry. Dan was

18 when he took over many of the vineyard

operations from his father in 1889. His brother,

Avery, was not yet born; the last of Edward and

Susan’s children, Avery did not arrive

until 1891.

Edward died in 1909 aged 74. In 51 years at

“Ashmans”, he planted about 70 acres of vines

on land that turned out to be one of the best

vineyard sites in the valley. Edward’s lucky

dip was a treasure-trove of limestone country,

nestled in foothills protecting it from the worst

of the hot westerly winds.

Dan and Avery formed a formidable wine

making and grape growing team, leaving

Edward sure his sons would continue the vision

he had nurtured in his ironbark hut.

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Clockwise from top: Edward Tyrrell’s property at the time of his grandson Murray Tyrrell. Edward Tyrrell contemplated dairy farming but on reaching the Hunter Valley in New South Wales became captivated by the grape. Built in Morpeth, the hand press is still a functioning part of the winery.

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UNCLE DAN AND AVERYDan loved the concept of making and blending

wine, and spent as much time as possible with

Hunter winemaker Philobert Terrier; also

Maurice O’Shea and Leo Buring. Dan was also

regarded as one of the great sherry palates in the

country. In fact his favourite amontillado cask is

still in the winery.

In addition to the fruit produced from the

family vineyards, Dan bought material from

other small growers to further the scope of his

winemaking.

In 1957, Dan (in one of his only recorded

interviews) talked about the early business

decisions that set the Tyrrell’s brand on its

current path.

“We used to sell the grapes. Then I started

making wine when I was 18; we thought we

would do better out of it.

Chapter TwoThe Brothers Tyrrell

“We sold it to Sydney merchants, and bullock

teams came for it. Some of the vines are 75 years

old and still bearing. It has been hard, but I have

proved that hard work won’t kill you. Worry will.

“I make wine the same way it was made

a hundred years ago. You must have a good

ferment; we pick the grapes and let them start

the ferment.”

Farming in those years was a tough exercise.

All the work was done by hand and horsepower.

Ploughing the vineyard alone took seven weeks

non-stop and needed to be done four times a

year. The Tyrrell men collectively spent six

months a year sweating behind a team of horses

and plough.

While Dan has been said to have made some

of the best wines in the Hunter Valley, little

was known of the Tyrrell name. Most of the

wine was sold in bulk to wine merchants and

a growing band of private individuals in the

know. Hunter Valley legend Maurice O’Shea

was a customer, buying the majority of Dan’s

top wines for his Mount Pleasant winery, and

bottling them under his own label. He also sold

a large percentage to Caldwell’s.

As Dan’s nephew Murray Tyrrell was to recall

years later: “O’Shea’s wines were legendary,

but a great part of them was bought and either

blended with his own material or released,

as made by Dan Tyrrell and usually with a

distinguishing name like Richard Hermitage.

Dan Tyrrell was the winemaker...”

Over the years, Dan (who never married)

became affectionately known to all around him

as Uncle Dan. He saw in the centenary of the

wine business his father began, and offi ciated

over an astounding 69 vintages. He completed

his last vintage in 1959 at the age of 88 just

Page 12: Tyrrell’s...Clockwise from top: Edward Tyrrell’s property at the time of his grandson Murray Tyrrell. Edward Tyrrell contemplated dairy farming but on reaching the Hunter Valley

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Clockwise from top left: Edward ‘Dan’ Tyrrell, known as Uncle Dan, continued the winemaking tradition begun by his father. The winery today still utilises traditions dating back to the early 1900s. Avery Tyrrell and his wife Dorothy Davey. Avery’s diligent vineyard management formed the backbone of his brother Dan’s wines.

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14

weeks before he died of a heart attack.

Dan’s brother Avery’s interests lay in

viticulture, and he was meticulous in his

approach to vineyard management. Avery would

check any work Dan did in the vineyard, and

would often redo it so it was “just right.”

The seasons and challenges to wine growing

often referred to by Dan were largely borne

by his brother Avery. The concentration of

fruit he produced through diligent vineyard

management formed the backbone of Dan’s

wines. Avery monitored every vine and every

block, experimenting with pruning, replanting

where necessary and treating each vine as an

individual.

The quality of Dan’s winemaking is

– unfortunately – now proven only in history

and personal recollection. But Avery’s work still

pulls punches: his vines continue to produce

fruit for Tyrrell’s benchmark wines, some 130

years after they were planted.

Avery’s other great contribution to the Tyrrell

story was his son Murray. Avery died in 1956,

and when Dan died three years later, the Tyrrell

baton passed to Murray.

While the fi rst century of the Tyrrell story was

shaped by the quiet achievements of Edward

and his sons, the next 50 years are marked by an

outspoken belief in that early family legacy.

“If you have any particular enemy, put him into wine growing. It’s not a commercial proposition like it used to be; it costs too much. We have to rely on the seasons and new diseases are developing. There are people who want to buy the whole show out, but what would I do with the money? What would I do with the rest of my life?”Dan Tyrrell, 1957

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15

Opposite page: Dan Tyrrell saw in the centennary of the family wine business and offi ciated over 69 vintages. This page: Avery Tyrrell’s vineyard management still pulls punches today. His vines continue to produce fruit 130 years after they were fi rst planted.

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16

Many things have been written about Murray

Davey Tyrrell: “larger than life”, “the King of

the Hunter Valley”, and “The Mouth of The

Hunter”. The last was a name coined by wine

writer Frank Doherty in 1983.

Murray had plenty of views and he shared

them vociferously with those who would listen

(and those he thought needed to listen.) They

are views that have helped shape the modern

Hunter Valley and revolutionised the drinking

habits of the Australian public.

But for the twists of fate, Murray’s impact on

Australian wine may never have happened. He

was a devoted cattleman, and worked as a

jackeroo until World War II when he joined the

Australian Armed Forces. After the war, he

returned to Pokolbin with wife Ruth, and settled

on a property called “Vioka”, from where he ran

his cattle business. (Murray would later develop

Chapter ThreeThe Mouth of The Hunter

that site as The Rothbury Estate wines with

good friend and Australian wine legend Len

Evans). He and Ruth had two children, Ann

(1948) and Bruce (1951).

Murray learnt through Dan’s insistence on

letting things take their natural course: “No

great wine was ever made in a rush,” Dan would

say. Murray noted it was a lesson that was on

occasion taught in harsh ways: “If you were

pumping wine too quickly, and in those days we

used hand pumps, you’d be sent to the vineyard

to do a bit of weed chipping to steady you

down.”

Murray did not work full time at the winery

until after Dan died in 1959; in the years before

this he had spent only very limited time learning

from his father and uncle, mainly during vintage.

The next 20 years in the Australian wine

industry was a period of evolution, and new

technologies were introduced to make the

winemaking process faster and more economic.

Hand labour was phased out where possible, and

refrigeration introduced, forever changing the

way wines (particularly whites) were made.

Murray Tyrrell was never convinced the wave

of the new was the answer. Initially, submitting

to the march of technology (between 1969 and

1977), he later referred to it as “an era best

forgotten”, and returned to the traditional

methods taught to him by Uncle Dan.

“Once you add anything to wine, you never

improve it. If you’ve got good grapes, hygiene

and a little common sense, it’s pretty easy to

make good wine,” believed Murray.

His rejection of technology ran as far as the

simple thermometer. Murray regularly sported

one arm with a disturbing shade of red,

cultivated from years of plunging into open vats

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17

This page: Murray Davey Tyrrell was a man of many opinions, eventually earning himself the moniker “The Mouth of The Hunter”. His work in his early years was intense. He ran his own cattle farming operation as well as helping run the family vineyards. In 1959 he took on the winery.

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18

“If you haven’t got the common sense and you’re not observant, you’ll never get on and that’s the big trouble with the industry at the moment – too many people run it by computers. Too much science, far too much science. You can’t beat nature – nature’s there to stay and no way can you beat it.”Murray Tyrrell, 1999

to measure temperature: “Why muck around

wasting time reading thermometers? You test a

baby’s bottle with your arm, so why not wine?”

Some technology, Murray would pursue. After

hail destroyed the crop in 1960, as it had in

1958, Murray employed a radical solution to

disperse further hail clouds – he fi red large sky

rockets (imported from France) into the clouds,

turning potential hailstones into harmless sleet.

Throughout his 41 years in the winery, this

cattleman turned winemaker learned much

from experience and following his instincts. In

1986, Murray was made a Member of the

General Division of the Order of Australia (AM)

for his services to the Australian wine industry.

(His son and Tyrrell’s CEO, Bruce received a

similar honour in 2006, 20 years after his father.)

Murray’s enthusiasm for Hunter wines could

provoke the ire of wine traditionalists. Year in

and year out he would proclaim each vintage

better than the one before. The “Vintage of the

Century” was his mantra and although the

traditionalists did not appreciate his tongue-in-

cheek attitude, it was a hit with the wine

consumers. The last time he made this claim,

nobody could prove Murray wrong. The last

vintage he saw was the fi rst of the new

millennium. Murray Tyrrell died on

October 2, 2000.

THE BIRTH OF THE PRIVATEBIN SYSTEMWhen Murray assumed control of the family

business in 1959 the wine industry was in a

state of decline.

The economic slump of the 1930s led to a

dramatic fall in demand, and in turn,

production. In the 1950s, land under vine

at Tyrrell’s was only 50 acres – down from 130

acres 20 years earlier.

Murray was mindful of the critical and

commercial success Uncle Dan’s wines had

reaped for other wine merchants, and was

confi dent in the future of table wine – despite

the fact that most Australian wine drinkers

were more interested in sherry than Shiraz then.

One of his fi rst goals was to redirect show

accolades back to where they belonged, not just

simply as a matter of pride but to build loyalty

to the Tyrrell brand. Cash fl ow at Tyrrell’s was at

crisis point. Hail storms in 1958, 1960 and 1962

annihilated the crops and, in addition to the

economic strains of the day, there were

substantial death duties following Uncle

Dan’s passing.

In 1961, Murray set about formalizing a

system to build the value of the wine Tyrrell’s

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19

Clockwise from top: Winery staff, Alf King and John Scott, launching rockets in an effort to minimise hail damage to the grape crops, circa 1960. Tradition marked Murray Tyrrell’s winemaking philosophy. Wine expert and friend Len Evans tasting and noting the characterisitics of wines with Murray Tyrrell.

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20

made, setting a benchmark for production, and

building a market for the new wines which

would be sold in bottle, proudly under the

Tyrrell’s label.

The plan was simple: take the fruit from the

best vineyard blocks, make individual wines

matured in individual oak vats (2250 litre casks),

and number them to identify the wines.

This began the Private Bin System for which

Tyrrell’s is world renown. New vat numbers

were introduced as the system increased in

popularity. In 1969, more than 20 red vat

numbers were released, and by 1972 nine white

vat wines joined the portfolio. At its peak there

were 55 red vat numbers. The best fi ve or six

were labelled as “Winemakers Selection”.

Visitors to the winery would try the wines

directly from the vats, and if they liked it, would

pre-order for delivery when it was time for

bottling. This practice continued until the early

1980s. Sales boomed, and a stream of wine-

lovers came to Tyrrell’s to taste and buy. It was

wine they couldn’t get in the cities. If you

wanted something different, you had to go direct

to the winery.

The popularity of the Private Bin System gave

rise to the Private Bin Club. Loyal customers

gained access to small production wines

available only from the winery. The Tyrrell’s

Private Bin Club was Australia’s fi rst mail-order

club, and remains one of the most successful

with more than 10,000 members.

Of course, the Private Bin System has evolved

over the years and the main wines – Vat 1, Vat 6,

Vat 8, Vat 9, Vat 47 – are no longer single

vineyard wines. The fi rst Tyrrell’s wines to

achieve a public profi le, these Private Bin

System wines are now blends of select, but

similar vineyards, and made to embody Tyrrell’s

winemaking philosophy in a consistent, ultra-

premium style.

“Good wine preserves you.”Murray Tyrrell, 1983

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21

Murray Tyrrell claimed every year to have the “Vintage of the Century”. Purists and traditionalists may not have appreciated his tongue-in-cheek manner but there is no denying these big statements appealed to the wine-drinking public.

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22

In the 1960s, wine production was categorized

as “fortifi ed” or “table wine”. Fortifi ed

dominated, with sherry and port accounting for

80 per cent of consumption. “Table wine” (a

term used for wine products containing 18 per

cent alcohol or less) was a fl edgling market.

Murray Tyrrell was only ever interested in

“table wine”. He wanted to take it way beyond

the table with an affordable, accessible red wine

that would sit under the benchmarking Private

Bin wines, each of which required 18 months in

the cask.

Identity was important to Murray, but it had

to be understood.

French names were viewed as too

pretentious, varietals as too scientifi c,

and marketing constructs were too ‘airy-fairy’ in

Murray’s eyes.

His solution, call it “red”.

Chapter FourChanging the Way We Drink

THE LONG FLAT SPELLTyrrell’s entry into the affordable wine market

came in 1966 with a red blend named after the

Long Flat vineyard, which made the softest and

easiest drinking of all the Tyrrell estate

vineyards. Thus it was known as Long Flat Red.

It became the most successful wine in the

portfolio. Murray turned to South Australian

growers to help meet demand and keep the

price down. Long Flat became a stand-alone

brand with production reaching 350,000 cases by

2002. The Long Flat White was introduced in

1984 and Long Flat Chardonnay in 1991. The

brand was sold in 2003.

THE WHITE REVOLUTIONMurray Tyrrell believed the Hunter Valley could

produce world-class whites. In the late 1960s,

the challenge lay in getting people to drink

them. Murray saw the potential: they suited our

climate, and as social mores continued to relax,

increasing numbers of women were discovering

the joys of chilled wine.

White wine production became a priority at

Tyrrell’s in the 1970s, at which time 65 per cent

of all production was red. Bruce Tyrrell offers

another aspect to the decision to build white

wine production:

“Dad gave up smoking in 1970, and his red

wine palate never came back. His white wine

palate, however, became razor sharp.”

Semillon was Tyrrell’s principal white variety,

and while Murray was in no doubt it was a truly

great wine, he wanted to stretch his potential as

a winemaker further while offering wine

consumers something new.

Murray’s winemaking skills developed

through tasting the wines of the world. With

“If you can’t make a good Semillon from the Hunter Valley, you shouldn’t be making wine at all.”Murray Tyrrell

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23

Clockwise from top: The Sales Bar at Tyrrell’s cellar door 2008. Wrapping it up in Tyrrell’s branded paper, circa 1960. The Sales Bar 1967, fortifi eds were an important part of the fi nancial success of the winery but the 1960s marked the beginnings of the Long Flat juggernaut and Murray Tyrrell’s goal to make table wine for the people.

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24

fellow Australian and wine expert Len Evans

and art dealer Rudy Komon, he tasted many

hundreds of bottles over the course of the years.

From all the world’s wines, it was those from

Burgundy that most captured Murray’s

imagination.

Chardonnay was an unknown in Australia in

the 1960s, and access to cuttings was the only

thing preventing Murray from proving his

theory correct.

The South Australian company, Penfolds, a

major force in the Hunter Valley during this time,

had its Hunter Valley Distillery (HVD) Vineyard

as home to a number of different varieties.

Murray knew there was Chardonnay (or White

Pineau, as it had been known) at HVD. As a boy,

he would pick bunches to eat, proclaiming them

to be the “sweetest and best fl avoured of the

wine grapes.”

When he asked the Penfolds’ manager if he

could take some cuttings during pruning season,

his request was fl atly denied. So Murray hatched

a plot to “liberate” a selection of cuttings during

the night.

The year was 1967, and Murray’s “Midnight

Leap” over barbwire to secure the vines has

become part of Hunter folklore. (In 1982, Murray

purchased the HVD vineyard from Penfolds.)

The cuttings were planted, and the fi rst

Tyrrell’s Chardonnay was made in 1969. In 1971

the fi rst release was called Vat 47 after the cask

in which it was fermented. It was the fi rst

Chardonnay commercially released in Australia.

The fi rst Tyrrell’s Chardonnay was labeled

Pinot Chardonnay, which was at the time the

correct name. The 2000 vintage was the fi rst to

be called Hunter Chardonnay.

In 1973, Murray incorporated new small

French oak fermentation and maturation in his

winemaking regime for the fi rst time. New oak

was rare in those days in Australia, but he

believed that new wood was an important part of

the complexity of great white Burgundies.

From Murray’s notes: “My great love for

French Burgundy with a touch of sweetness

makes me believe that the future of this style, in

Australia, lies in the wood treatment as much as

the growing area.”

His passion was not shared. Indeed, when the

Vat 47 1973 was entered in the Brisbane Wine

Show, it has been reported the judges spat it out.

The score? Six points out of 20. The chief judge,

it is said, pronounced the wine as either volatile

and oxidised or the best Australian white he had

ever seen. The education process had begun,

however, and inside a year, Vat 47 was winning

trophies around the country.

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This page: Tyrrell’s great whites – a testament to the winemaking skills and tenacity of Murray Tyrrell. To the right of the brown bottle is the Vat 47 Pinot Chardonnay.

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The 1973 Vat 47 Chardonnay remains one of

Tyrrell’s most signifi cant releases. Its place in

history has been assured even in the art world.

The 1981 Archibald Prize (Australia’s foremost

art portraiture prize) was awarded to Eric Smith

for his portrait of Sydney art dealer Rudy

Komon. Rudy said that the smile on his face in

the portrait was because he was drinking

Tyrrell’s Vat 47, 1973.

The 1973 Vat 47 was followed by three more

outstanding vintages – 1976, 1977 and 1979. The

critical acclaim did little to allay Murray’s fear

that ‘Chardonnay would always be perceived by

the public as a fad wine’. In a magazine article

published in 1983, he said Chardonnay would

never be a commercial success. At that time,

only 60 Chardonnays were being marketed in

Australia, but according to Murray “fewer than

20 are worthy of the name.”

Chardonnay in fact went on to fi ll an

enormous gap for wine consumers – a white

wine for red wine drinkers. History has proved

Murray Tyrrell’s concerns about its commercial

viability unfounded. Today, Chardonnay

accounts for more than 22 per cent of all grapes

grown in Australia.

MURRAY TYRRELL – THE WINE OLYMPICSChardonnay wasn’t the only new variety Murray

Tyrrell experimented with at Ashmans.

Burgundy’s other hero, Pinot Noir, was

introduced to the vineyard and the fi rst Tyrrell’s

Pinot Noir was made in 1973. Local winemakers

scoffed at the choice of variety, claiming the

Hunter’s warm climate and rain patterns would

prevent “great Hunter Pinot” ever entering the

vocabulary.

If convincing Australian winemakers wasn’t

hard enough, Murray went a considerable step

further. John Avery, an English wine-merchant

then entered the 1976 Tyrrell’s Vat 6 Pinot Noir

in the 1979 Wine Olympiad in Paris. It was

tasted blind alongside wines from Burgundy –

the wines Murray had always dreamed of

emulating. There were 650 wines from 58

different countries entered in this competition

and Vat 6 1976 was awarded the top wine of the

entire competition. The connection with the

Avery family went back into the 1950s and John

played a major role in setting the initial styles of

Vat 47 and Vat 6.

After the Wine Olympiad, Time Magazine published its “World’s Top Dozen”, which

included Vat 6 Pinot Noir 1976, and that

story also featured on the front page of The New York Times.

And the response from the Hunter?

“Slow. We made it to the front page of The New York Times, but only managed page 12 of the

local paper,” Murray said at the time.

“Chardonnay will always

be perceived by the public

as a fad wine.”

Murray Tyrrell, 1983

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Clockwise form left: Belford Chardonnay handpicking day 2008. Chardonnay went on to fi ll a gap in the Australian wine market, proving Murray Tyrrell wrong – it was no fad wine. The World’s Top Dozen, featuring Tyrrell’s Vat 6 Pinot Noir. Bruce with UK wine-merchant John Avery and father Murray Tyrrell.

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This page: Cattle grazing next to the Short Flat vineyard. New Shiraz vineyard in front of the winery. Edward Tyrrell’s land choice on the edge of the Brokenback Range was fortuitous, sheltering the vines from the worst of the hot westerly winds.

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Clockwise from top left: Awards are part and parcel of the Tyrrell’s success story. Pokolbin Grape Growers and Winemakers Association dinner, circa 1900. Pokolbin Grape Growers and Winemakers Association, Dan Tyrrell is the tallest man standing up and facing side on.

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This page: Marked by tradition, visitors to the Tyrrell’s winery leave having experienced a piece of unique winemaking and vineyard history: the old cellar with large barrells and traditional earthen fl oors.

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This page: Alf King and Ivy Taff, 1962, work the hand press built in Morpeth for Edward Tyrrell in 1863. The press is an ongoing part of the Tyrrell’s winemaking tradition.

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This page: Freddie Stewart and Stan Brown work the hand press, 1960 (“Note the safety boots,” says Bruce Tyrrrell). The hand press, 2008.

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Clockwise from top left: Avery and Murray Tyrrell. Murray Tyrrell and Ruth. Astley, Ian and Murray Tyrrell. Avery and Bruce Tyrrell (on horse).

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Clockwise from top left: Visiting the winery in the 1970s. Murray Tyrrell diversifying into aquaculture, mid 1970s. Local paper coverage of events in the Hunter Valley region, Murray Tyrrell right corner.

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Clockwise from left: The family winery is one of Australia’s biggest users of large French oak casks. Bruce Tyrrell, 1954. Bruce and Ann Tyrrell, circa 1970. Bruce with daughter Jane, wife Pauline and father Murray Tyrrell, 1981.

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2008, general picking shots at the beginning of vintage.

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Winery grape picker fi nishing the last of the hand picking for the 2008 Belford Chardonnay.

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38

Since Edward Tyrrell planted vines at

“Ashmans”, each consecutive Tyrrell generation

has staked a reputation on a different variety.

For Dan, it was Shiraz, followed by Murray with

Chardonnay. For Bruce (Murray’s son), Semillon

is king.

The wine journalist Campbell Mattinson said

“Great wines have a way of haunting you for the

rest of your life.” For Bruce, “the greatest was

the 1972 Vat 1 Semillon.”

Bruce was always interested in the business

side of winemaking, and was the fi rst member of

the winemaking family to go to University,

studying Agricultural Economics at The

University of New England.

He joined the family company on a

full-time basis in 1974. It was during this time,

while his father was educating Australia about

Chardonnay, Hunter Valley and Tyrrell’s wines,

Chapter Five“It’s a bloody obsession” (Semillon)

that Bruce fell in love with Semillon.

You need only consider the Private Bin

System to understand the signifi cance of

Semillon to the Tyrrell’s story. The fi rst wine of

the Private Bin System – Vat 1 – was a Semillon.

Tyrrell’s Vat 1 was released in 1962 as Vat 1

Riesling, a misnomer common in the industry in

those days for a wine that had nothing to do with

the Riesling grape. Over the years, Hunter

Semillon has been called Hunter River Riesling,

Hunter Valley Dry White, Chablis White

Burgundy and Leo Buring’s creative

contribution to the list, Rhinegold.

The fi rst Vat 1 (as suggested by the name) was

matured in old oak, a practice that continued

until 1990. From then it has been fermented and

matured in stainless steel.

“Semillon is a wine of two lives; the fi rst

where it is young, fresh and racy; then the

second after about fi ve years when bottle age

takes over.”

In 1989, Bruce put away the fi rst quantity of

Vat 1. His father didn’t agree with the plan, so

Bruce ended up literally hiding 1000 dozen from

Murray in the corner of the warehouse.

“Dad said keeping Semillon would be a waste

of time. Of course, much of the 1989 Vat 1 was

sold in the year of its production as it had done

for the previous 27 vintages.”

In 1996, Bruce released the hidden, bottle-

aged dozens. His Semillon was an entirely

different wine. After seven years in the bottle,

the wine that started life as fresh, racy and citrus,

evolved to become a honeyed, toasty wine with

mouthfi lling richness.

“We’ve had a fair track record of show success

since,” Bruce understates.

Tyrrell’s Vat 1 Semillon is among a handful of

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39

This page: Bruce Tyrrell, Managing Director Tyrrell’s Wines. A passion for sport and wine marks the family company.

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40

Australia’s most successful show wines, with 86

trophies, 315 gold medals to its name.

International wine judge and author Jancis

Robinson is one of Hunter Semillon’s great

advocates. On a trip to the Hunter Valley from

her London, UK base in 2006, she asked Bruce:

“Mr Tyrrell, is your passion for Semillon still

as strong?”

Bruce responded: “… it’s not a passion. It’s a

bloody obsession.”

A SPORTING CHANCEWhile wine is ceratinly priority number one at

Tyrrell’s, sport runs a close second. Records from

Edward Tyrrell note games of cricket, tennis

and football with neighbours on days off at

“Ashmans”. Considering the physical demands

of running a vineyard in those days, it is anyone’s

guess where they got the energy.

“Semillon is all about patience. Put it away, and show it with bottle age.”Bruce Tyrrell, 2008

Today, there is a rumour (which Bruce Tyrrell

maintains is incorrect) that you have to have a

passion for football or cricket if you want a job at

Tyrrell’s. If such a rule did exist, nearly all staff

members would be safe. Sport is a religion at the

Tyrrell’s winery.

Pauline Tyrrell, Bruce’s wife, is living proof of

the code. Pauline worked in the ABC Sporting

Department in Queensland in the early 1970s.

Apart from sport, she had an interest in wine,

leading her to the 1975 Brisbane Wine Show

dinner where she met Bruce Tyrrell. Their

conversations about sport and wine laid the

foundations for the fi fth generation of the Tyrrell

dynasty. They married in 1977, and their three

children – Jane, John and Christopher – are

unsurprisingly all mad about sport and wine.

Both Murray and Bruce Tyrrell had talent to

match their passion for sport. Representative

careers were already set in place for father and

son: Murray was an opening batsman in NSW

schoolboys cricket; and Bruce made the shortlist

for selection in the NSW under-18 team Rugby

League team. The outbreak of war put Murray’s

cricketing career on ice, and injury brought

Bruce’s football days to a premature end.

If the Tyrrell name was not going to be

prominent on the scoreboards, Murray and

Bruce made certain Tyrrell’s Wines would

support Australian sport at all levels.

The highest profi le sponsorship has been

with Cricket Australia, for which Tyrrell’s was

wine sponsor for the decade between 1991 and

2001. And in true Tyrrell’s character, “wine

sponsor” meant far more than just providing

wine. Bruce Tyrrell became the unoffi cial wine

educator for the Australian team, bringing a new

dimension to the training regime.

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Clockwise from left: Murray and Bruce Tyrrell, a combination of tradition and innovation set the family wine business apart. 150 years of vine growing and winemaking. Tyrrell’s was wine sponsor for Cricket Australia 1991-2001; Ian Healy and Mark Taylor in India.

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“These guys travel around the world

representing Australia.

“Wine is one of our best exports, so the

Manager of the Australian XI at the time, Ian

McDonald, agreed that the team should learn

that wine is much more than a drink,” explains

Bruce, who spent a number of sessions with the

world champions, and convinced them to start

cellars of their own.

“As members of the Australian team, they are

at the peak of their income earning years. I

suggested they each put $5000 toward wines I

recommended, put it in a cellar and wait at least

fi ve years.

“Glenn McGrath and Michael Bevan told me

in 2001 they had opened the fi rst bottle they put

away – and were pleased with the reward.”

Closer to home, Tyrrell’s has been one of the

longest running sponsors in the history of the

Hunter Rugby League competition, supporting

the Cessnock Goannas for 12 years. “It makes

sense – two-thirds of the team worked here,”

points out Bruce.

Tyrrell’s also supports the Parramatta Eels

Rugby League team, and the Melbourne

Football Club in AFL.

Individual athletes in fi elds ranging from

boxing to hang gliding have also been part of

Tyrrell’s sports sponsorship program.

If the Tyrrell’s name was not going to be prominent on the scoreboards, Murray and Bruce made certain Tyrrell’s wines would support Australian sport at all levels.

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This page: The start of 2008 vintage. Hand pressing Belford Chardonnay.

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Chapter SixTaking Wine to the People

Selling wine direct from the winery is a

cornerstone of the modern Tyrrell’s operation,

and the side of the business with which Bruce

Tyrrell grew up.

As a young boy, Bruce displayed an aptitude

for numbers. Murray harnessed these talents at

cellar door, and Bruce’s fi rst signifi cant role with

the company was looking after takings and

dealing with customers. It was 1960, Bruce

Tyrrell was nine years old and his father was ill.

“Mum drove me up to the winery, and on

my own I took 60 quid – all of it on fortifi ed

wine”.

“Business was slow in the early ‘60s. On a

Saturday, dad would literally plough and look

after cellar door at the same time. From 1966,

the place started to go, and then there was no

stopping it,” Bruce says.

There was no magical event in 1966, it was

purely the result of Murray Tyrrell’s hard work

and characteristic common sense.

“In those days, there was no real wine trade,

and the only way to sell wine was to get people

to the winery. And that’s what my father did –

he invited them.”

Bruce, sister Ann and his mother Ruth

would spend days on end with the telephone

directory, sending out letters of invitation to

visit Tyrrell’s Wines in the Hunter Valley.

From the original invitations, visitors began

to fl ow through the doors, and a mailing list

was built from the happy customers eager to

hear more about – and buy – Tyrrell’s wines.

Bruce took the invitation concept a step

further, and created Australia’s fi rst wine

direct mail order system, bringing Tyrrell’s

wines to an entirely new market. The mail

order system created a line of communication

between wine producer and consumer that had

never been tried before.

TASTING CHANGEA new tasting bar was built in 1966 to coincide

with the new marketing strategy. The bar

remains virtually unchanged, as does the

strategy. And nor have the faces changed much.

In 1968, Murray Flannigan arrived fresh from

Scotland looking for a job. He came to the

Hunter Valley to play soccer, and ended up at

the Sales Bar at Tyrrell’s. He is still there

running it, and, according to Bruce, “has taught

more people to drink wine than any other 10

people in the country put together.”

When Flannigan arrived, the biggest selling

table wine was Long Flat Red at 85 cents a

bottle, and “claret” was 50 cents a bottle.

In the 1970s, the impact Chardonnay would

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Clockwise from top: Tyrrell’s, one of the fi rst wine brands to communicate directly with its consumers. Charting the history of wine sales at Tyrrell’s Sales Bar. Murray Flannigan in the Sales Bar, 1969.

TOP SELLERS

1968 Sherry1971 Sparkling Moselle

1978 Blackberry nip1988 Chardonnay

2008 Lost Block Semillon

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46

ultimately have on the national market was

being felt at the cellar door, and Flannigan was

at the front line.

“It was a white wine for red wine drinkers –

it went off like a rocket,” Flannigan says.

The family nature of Tyrrell’s cellar door has

never been abandoned. Bruce and Pauline’s

children, Jane (1980), John (1981) and

Christopher (1982) have all cut their teeth at

the Sales Bar – it’s a rite of passage of sorts.

“In my mind, inviting people to the winery is the single most important thing Murray Tyrrell did. He was the father of wine tourism.”Bruce Tyrrell, 2007

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Opposite page: A mud map of Tyrrell’s wines and vineyards. An excerpt from an early direct mail fl yer inviting the public to taste and buy at Tyrrell’s. This page: Murray Flannigan has spent his life educating the wine drinking public at Tyrrell’s Sales Bar, 2008.

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Walking into the winery at Tyrrell’s is an

experience of contrasts: one part museum, one

part laboratory, the rows of stainless steel vats

wouldn’t seem out of place in a modernist art

gallery. But it is neither museum nor gallery.

Every single piece of equipment on display is

used in the winemaking process, including the

original hand press Edward Tyrrell installed

when he built the winery in 1863. It is still

used today for pressing the Vat 47 and Belford

Chardonnays.

A large part of the Tyrrell’s identity is about

mixing resources accumulated over the years: in

particular the dirt (or “earthen”) fl oors.

When Edward Tyrrell built the winery in

1863, the inclusion of earthen fl oors wasn’t a

winemaking choice – it was fi nancial necessity.

Concreting was out of the question.

When Dan Tyrrell took over, he never

considered playing catch-up with neighbouring

Chapter SevenDirt Floors and Big Wood

wineries, even when concreting became more

reasonable. He believed in absolute terms that

hard earth fl oors made a positive contribution to

both cask maturation and wine fl avour.

In turn, Murray and Bruce Tyrrell proved

over years that Dan’s theories were spot on.

Health inspectors, on the other hand, thought

otherwise. In 1977 Murray’s bête noir – “the

bloody bureaucrats” – arrived and demanded

the fl oors be cemented in the name of public

health. It was red rag to a bull, and Murray

and Bruce embarked on a series of controlled

scientifi c experiments to prove that the fl oors

posed no risk.

The winery had been checking bacterial

counts for some years. The count with the dirt

fl oor and wooden casks was much less than

where there was stainless steel and concrete.

When that didn’t work with the

“bureaucrats,” they [the bureaucrats] were told

that it was classifi ed by the National Trust, and

they went away.

Needless to say, the original fl oors remain,

giving Tyrrell’s the distinction of saying their

wines are truly made from the earth.

The winery is punctuated by rows of oak

casks standing over two metres high. They are

the style of casks Edward and Dan made wine

in, and are a rarity in modern wineries. Holding

more than 2500 litres, the size of the French oak

casks ensures the oak infl uence is subtle, letting

the fruit speak for itself. Tyrrell’s is today one of

the biggest customers of large oak in Australia,

and the practice is as much a part of the winery’s

history as Edward’s ironbark hut.

Tyrrell’s Hunter Valley red winemaking

is – and always will be – based on large oak

maturation, because as Bruce Tyrrell puts it:

“We want our wines to taste like grapes. We

grow grapevines, not oak trees.”

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Clockwise from top left: Oak is imprtant to the Tyrrell’s winemaking tradition but not at the expense of the grapes. Modern laboratory techniques run hand in hand with traditions of oak casks and earthen fl oors. A study in contrasts the winery utilises both the old and the new, wood, stainless steel, earth and concrete.

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“Lead from the top.” That’s the short and sharp

version of the Tyrrell’s winemaking philosophy.

“90 per cent of our thought processes go into

making wines that account for only 10% of our

total production,” Bruce Tyrrell says. “But what

we learn through experimentation and practice

with our top wines ultimately benefi ts every

wine that we make – from $150 to $10.”

There is an organic approach in the winery

today that follows the path Edward, Dan and

Murray set: more art, and less science.

The commitment to this doctrine is best

exemplifi ed by the divestment of Long Flat to

focus on the prestige end of the market in 2003.

“We have an unbroken 150 year history of

winemaking. Five generations of us haven’t

been in this to hang our hats on homogenized

mass-produced wines.”

The benchmark wines in the range are those

that fi rst brought Tyrrell’s to prominence: the

Private Bin System Vat numbered wines, and

the small production/big reputation wines from

special vineyards throughout the Hunter Valley

idiosyncratically referred to by Bruce Tyrrell as

“sacred sites”.

THE PRIVATE BIN SYSTEMThe Private Bin System introduced by Murray

Tyrrell in 1961, changed the way wine was

sold in Australia (see Chapter Three). Tyrrell’s

Vat numbered wines now enjoy icon status in

each varietal the range encapsulates: Semillon,

Chardonnay, Shiraz and Pinot Noir. These

wines are all released with an excellent starting

bottle age, but have the ability to develop

further in the bottle for many more years.

Chapter EightThe Wines and Winemakers

Vat 1 SemillonFirst produced in 1963 from Semillon grapes

grown on the Short Flat vineyard across the

road from the winery, Vat 1 is fermented in

temperature controlled stainless steel tanks.

After bottling, the wine “rests” for fi ve years

before being released as a classic example of

aged Hunter Semillon. Vat 1 Semillon is the

most awarded white wine of the Australian wine

show circuit.

Vat 6 Pinot NoirMurray Tyrrell released Australia’s fi rst Pinot

Noir in 1973. It was a full, ripe, warm climate

style of Pinot Noir which gained world

recognition in 1979 by winning the Gault

Milleau World Olympics of Wine.

The wine has continued to remain close to

the French Burgundy style, and is made from

top fruit grown on the HVD (Hunter Valley

Distillery) and 4 and 8 Acre Vineyards. The

Vat 6 Pinot Noir is sourced from vines dating

back to the 1970s, which are unirrigated and

extremely low yielding.

Vat 8 Shiraz CabernetThe resurrection of a traditional wine style,

Vat 8 is the only varietally blended and inter-

regional wine within the Private Bin range.

Hunter Valley Shiraz from the Brokenback

vineyard is blended with Cabernet Sauvignon

from Mudgee.

The Hunter Shiraz adds length and richness

to what is already a complex and full fl avoured

wine style.

Vat 9 ShirazVat 9 is Tyrrell’s fl agship Hunter Valley red

wine. The fruit for Vat 9 is handpicked from

Tyrrell’s old red vineyards on the ridge that runs

through the winery – heavy, volcanic clay with

underlying limestone. Some Shiraz vines date

back to 1879, creating a wine with distinctive

characteristics of leather and spice. Vat 9

has a particularly “hands-off” oak regime to

complement the unique fruit.

Vat 47 ChardonnayAs Australia’s fi rst commercial Chardonnay, Vat

47 holds an important place in Australian wine

history. Only three of Tyrrell’s vineyards are

ever used for Vat 47 – HVD (from the original

Penfolds Clone fi rst planted in 1908 and which

Murray Tyrrell “liberated” in 1967), the NVC

(New Vine Cuttings) vineyard Chardonnay

vines and Tyrrell’s Short Flat.

THE PRIVATE BIN SYSYTEM

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This page: The red wine fermentation record – a Tyrrell’s tradition.

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SACRED WINE SITESHaving been spared the phylloxera epidemic

that wiped out the great vineyards of Europe

in the 19th century, the Hunter Valley is home

to some of the oldest vineyards in the world.

Within the boundaries of the region, it boasts

some of the most unique pockets of vineyard

land in Australia.

Bruce Tyrrell has identifi ed a selection of

these “sacred sites” for their ability to produce

fruit that is “so good, and so different” they

warrant individual bottling. Released as Tyrrell’s

Individual Vineyard wines under the name of

the vineyard, they are only ever bottled if the

vintage stands up to the quality of the site.

These wines are made to capture the nuances

of vineyard and vintage. “No two will ever be

the same,” Bruce Tyrrell says. “That is their

charm.”

STEVENSFather and son, George (who died in 2007) and

Neil Stevens own two iconic Hunter vineyards

on Marrowbone Road in Pokolbin. These

hillside vineyards, called “Glenoak” and “Old

Hillside”, feature rich and unusually coloured

purple ochred clay loams. The vines, some of

which were planted in 1867, may in fact be the

oldest still producing vines in the Hunter, yet

still yield a crop of incredibly rich fruit.

In 1993, Bruce Tyrrell struck a deal with the

Stevens family. The backbone of the deal was

the friendship and history between the two

Hunter families. It was, and is still today, a deal

that is sealed by a handshake.

Stevens Shiraz The Stevens Shiraz was fi rst released in 1993,

and has earned a reputation as a benchmark

Hunter Shiraz. Released with four years’ bottle

age, Stevens Shiraz is an elegant example of

a Hunter Shiraz. It is on the lighter side with

body, but has underlying complexity that only

vines of this age can offer.

Stevens SemillonThe fruit for this wine comes from the Stevens

“Glenoak” vineyard. The age of the vineyard

(80 – 130 years) combines with Tyrrell’s

winemaking style to produce a truly remarkable

wine. Released after four years’ bottle age,

Stevens Semillon is a classic Hunter Semillon.

HVD

The HVD vineyard was planted by the Hunter

Valley Distillery Company, which was formed in

1903 when the local wine industry had problems

with wine disposal. The distillery was designed

to take excess grapes for distillation into

fortifying spirits for the manufacture of fortifi ed

wines, especially port. Penfolds bought it in

1948. Murray Tyrrell always said it was one of

the fi nest white wine vineyards in the Hunter,

and it was a coup for Tyrrell’s when he bought

it in 1982.

HVD Semillon This is the fullest and softest of the Tyrrell’s

Semillons, made from fruit from the original

1908 plantings in sandy soils between two

creeks. Like Vat 1, HVD Semillon is released

with a minimum of four years’ bottle age.

BELFORD The Belford Vineyard, located 15 kilometres

from the winery, is owned by the Elliot family,

who have been making wine in the Hunter

Valley since 1893. The fl at site is home to vines

planted in 1933. The very fi ne “talcum powder”

like soils consistently produce wines with

intense fl avour profi les.

Belford ChardonnayThis is a full, rich wine with labour-intensive

winemaking techniques, such as hand pressing

still used in its production. Clean, vibrant, with

an acid fi nish and the ability to take bottle age,

this wine is minimally handled and may develop

a natural deposit during its evolution.

Belford SemillonBelford produces the bigger, softer, style of

Tyrrell’s premium Semillons. With age, it

develops honey characters but maintains its

natural fresh acid.

4 ACRESThis block next to the winery was planted in

1879. In 1964 every second row was pulled out

to allow cultivation by tractor after the draught

horses were retired. After three vintages the

vineyard returned to its original cropping level.

This great vineyard was the source of the

famous Maurice O’Shea Mt Pleasant Richard

Hermitage 1954, made by Dan Tyrrell.

4 Acres ShirazThis is a traditional Hunter Burgundy style,

medium to lighter bodied, long sweet, complex

fruit with acid rather than tannin base. Proven

ability to live and develop in bottle.

TYRRELL’S INDIVIDUAL VINEYARD

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53

This page: Tyrrell’s chief winemaker, Andrew Spinaze: Spin.

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54

BEYOND THE HUNTERIn the early 1990s, Bruce Tyrrell was reading

consumer signs: good Hunter Shiraz was in

increasingly short supply, and prices for the

grape were rising dramatically. He saw a boom

in red wine around the corner, and knew that

Tyrrell’s had to look further afi eld to meet the

demand.

In 1994, Tyrrell’s vineyard expansion program

kicked in with land purchases in McLaren Vale

(South Australia) and Heathcote (Victoria).

The McLaren Vale vineyard offered an

immediate supply of Shiraz fruit from 30-year-

old vines. The Heathcote purchase was Bruce

Tyrrell’s leap of faith – 80 acres of bare land in

a region he believed could one day produce

some of the best Shiraz in the country. It’s fi rst

vintage was in 1997, and successive vintages

from Tyrrell’s (and other Heathcote producers)

are proving him correct.

A new label was created to herald Tyrrell’s

expansion beyond the Hunter Valley – Rufus

Stone. It’s a name linking the latest chapter in

the Tyrrell’s story with one of its very fi rst.

The story of the Rufus Stone dates back to

medieval England, and refers to the death of

King William 11 (known as Rufus). Rufus was

believed to have been mistakenly killed by

an errant arrow fi red by Sir Walter Tyrrell – an

ancestor of the Tyrrell family. Today, the site in

England of the infamous accident is marked by

the Rufus Stone.

THE WINEMAKERS SpinChief winemaker Andrew Spinaze has been

at the front line of Tyrrell’s move from a small

family winery to serious industry player. When

he joined in 1980, a massive growth phase was

underway, and production has continued to

double every fi ve years until the sale of Long

Flat in 2003.

The pressures of growth clearly haven’t

inhibited his winemaking abilities: in 2004 he

was named Winemaker of the Year by the two

most important wine magazines in Australia:

Australian Gourmet Traveller Wine, and Winestate.

RichoMark Richardson is a born and bred Hunter

Valley man. He joined Tyrrell’s in 1994 as the

red wine expansion phase in McLaren Vale and

Heathcote began. Today, he is in charge of all

red wine production at Tyrrell’s, and as such is

the custodian of the big oak vats.

ALUMNITyrrell’s has been a training ground for young

winemakers for many years. The fi rst non-

family winemaker to join the company was

Ralph Fowler, who worked with Murray as the

business expanded from 1971 to 1980.

Tyrrell’s was always a calling point for

students from Roseworthy Agricultural College

in South Australia, keen to get their practical

experience in the Hunter. Many of them

returned to Tyrrell’s at the end of their degrees.

The Tyrrell’s winemaker alumni is a roll call

of great names including: Mike de Garis, John

Cassegrain, Andrew Margan, David Hook,

Andrew Thomas, Trevor Jones, Andrew Noon,

Gordon Gebbie, Chris Archer, Nick Paterson,

Dave Mavor, Phil Leggett and three members

of the Glaetzer family: Colin, Ben and John.

“We have an unbroken 150 year

history of winemaking.

Five generations

of us haven’t been in this

to hang our hats on

homogenized mass-

produced wines.”

Bruce Tyrrell, 2008

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55

This page: Specialist red winemaker Marck Richardson: Richo.

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56

Vat 1 Semillon 199816 trophies, 30 Gold medals

Vat 1 Semillon 199710 trophies, 26 Gold

Vat 1 Semillon 199411 trophies, 32 Gold

Vat 47 Chardonnay 19974 trophies, 9 Gold

Vat 47 Chardonnay 19873 trophies, 13 Gold

Vat 47 Chardonnay 19774 trophies, 21 Gold

Chapter NineTyrrell’s Star Wines

HVD Semillon 19956 trophies, 13 Gold

Belford Semillon 19975 trophies, 6 Gold

Eden Valley Rhine Riesling 19846 trophies, 16 Gold

Vat 6 Pinot Noir 19814 trophies, 15 Gold

House Block Shiraz 19982 trophies, 6 Gold

Vat 9 Shiraz 19923 trophies, 5 Gold

There are two trophy wins that are absolute

standouts for Tyrrell’s. They are:

Vat 9 Shiraz 1992Best Shiraz, International Wine and Spirit

competition, London, 1995

Vat 1 Semillon 1994 Tucker Seabrook Trophy, Best Wine Show Wine

of the Year, 2004

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57

This page from left: A contemporary look at some of Tyrrell’s best wines.

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58

Chapter TenThe Fifth Generation

Bruce Tyrrell and Pauline Tyrrell’s three

children – Jane, John and Christopher – have

grown up around the Tyrrell’s winery just as

their father and grandfather did. From

childhood days earning pocket money working

in the business, all three are now instrumental

in directing Tyrrell’s as a modern Australian

wine company, while maintaining the integrity

of continued family ownership.

Christopher Tyrrell, the youngest of the three

children, is ensuring that his grandfather’s

tradition of “a Tyrrell in the winery, making

wine” – remains unbroken.

Christopher began in sales and marketing, but

the lure of the winery caught up with him and his

hand can be seen in Tyrrell’s wines made since

2005, when he offi cially joined the team as

assistant winemaker.

“I have worked with some great winemakers

who have given me the best education I could

ask for,” Chris says.

Jane Tyrrell offi cially joined the business in

2002, working as an assistant Sales Manager.

From there she worked her way through the

ranks to build solid relationships with a new

generation of wine buyers, just as her

grandfather Murray did in the 1960s.

“Taking our wine to the people who buy it is

the most rewarding experience,” Jane says.

“What I learn from wine buyers and

consumers, I pass directly on to Bruce and Chris

and the winemaking team. The closeness of our

operation, and the family nature of it, means we

can consistently make wines that are relevant to

the drinking public.”

John Tyrrell also works in the winery in a role his

father, Bruce, refers to as “Minister for Morale”.

John “keeps things in line for the

winemaking team” and ensures crew members

always have a smile on their faces.

“The closeness of our operation, and the family

nature of it, means we can consistently make wines that are relevant to the

drinking public.” Jane Tyrrell, 2008

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59

Clockwise from top left: Christopher Tyrrell, Jane Tyrrell and John Tyrrell.

Page 59: Tyrrell’s...Clockwise from top: Edward Tyrrell’s property at the time of his grandson Murray Tyrrell. Edward Tyrrell contemplated dairy farming but on reaching the Hunter Valley

60

Ear

ly

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ter

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ell

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es

to E

ngla

nd

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h W

illi

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on

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ere

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g W

illi

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fus)

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ir W

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ir W

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as l

ater

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don

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ew

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esc

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old

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d h

is w

ife, A

gn

es,

of

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ngla

nd

.

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ied

in

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bou

rne, 1545.

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very

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ave a

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illi

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illi

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f W

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am (

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old

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lin

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illi

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and

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f T

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an

d E

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beth

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born

ab

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t 9th

Novem

ber.

17

54

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ries

Eli

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eth

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ll o

n A

pri

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n S

t. M

ary,

Read

ing.

17

55

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on

of

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nd

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eth

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ab

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t F

eb

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th. H

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ath

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die

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1766 a

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in 1

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ity o

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is s

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war

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so

beca

me t

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bra

nce

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17

89

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mar

ries

Eli

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on

d a

t S

t. F

aith

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don

on

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uar

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4. T

hey h

ad

15 c

hil

dre

n.

17

93

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red

eri

ck T

yrr

ell

- s

on

of

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oth

y a

nd

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orn

30th

Dece

mb

er

at t

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uil

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all,

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don

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18

07

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illi

am T

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of

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oth

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nd

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zab

eth

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orn

31st

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uar

y. H

e l

ater

beca

me t

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st

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hop

of

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cast

le i

n A

ust

rali

a.

18

16

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y t

his

tim

e F

red

eri

ck h

ad c

om

ple

ted

his

med

ical

stu

die

s an

d w

as a

dm

itte

d a

s a

mem

ber

of

the

Coll

ege o

f S

urg

eon

s. H

e w

en

t on

to b

eco

me a

Pro

fess

or

of

An

atom

y a

nd

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rgery

at

the R

oyal

Coll

ege o

f S

urg

eon

s an

d r

em

ain

ed

on

th

e s

taff

of

the R

oyal

Lon

don

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hth

alm

ic H

osp

ital

for

26

year

s u

nti

l h

is d

eat

h.

18

23

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red

eri

ck m

arri

ed

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nce

s (F

ann

y)

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san

na

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er

on

5th

Ju

ne i

n L

on

don

, at

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Mar

tin

in

th

e

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lds.

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ey h

ad 8

ch

ild

ren

over

the n

ext

17 y

ear

s; F

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y, F

red

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ck, L

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k, T

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y, W

alte

r,

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ley,

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war

d a

nd

Mar

y.

18

27

L

ovic

k T

yrr

ell

born

.

18

32

T

imoth

y T

yrr

ell

die

s Ju

ly 9

.

Tyrrell Family Timeline

Page 60: Tyrrell’s...Clockwise from top: Edward Tyrrell’s property at the time of his grandson Murray Tyrrell. Edward Tyrrell contemplated dairy farming but on reaching the Hunter Valley

61

18

35

E

liza

beth

Tyrr

ell

die

s 11th

Ju

ly.

E

dw

ard

Tyrr

ell

was

born

on

Oct

ob

er

24

in

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adst

airs

, K

en

t, E

ngla

nd

.

18

43

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r. F

red

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die

s as

a r

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lt o

f a

fall

, 23rd

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in

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don

, ag

ed

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18

48

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illi

am T

yrr

ell

, F

red

eri

ck T

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ell

’s y

ou

nger

bro

ther

app

oin

ted

as

fi rs

t A

ngli

can

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hop

of

the

dio

cese

of

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cast

le –

so b

egin

s th

e T

yrr

ell

fam

ily’s

ass

oci

atio

n w

ith

th

e r

egio

n. O

n t

he 2

6th

Jan

uar

y h

e w

as i

nst

alle

d i

n S

t. A

nd

rew

’s C

ath

ed

ral

and

on

th

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1st

at

the N

ew

cast

le P

ro-C

ath

ed

ral.

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ived

at

Clo

seb

ou

rne, re

nam

ed

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hop

scou

rt i

n M

orp

eth

, n

ear

Mai

tlan

d o

n t

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un

ter

Riv

er.

18

54

E

dw

ard

an

d L

ovic

k a

rriv

e i

n S

yd

ney o

n t

he 2

0th

Ju

ly.

Fra

nce

s T

yrr

ell

, th

e w

idow

of

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deri

ck a

nd

moth

er

of

Ed

war

d a

nd

Lovic

k, re

mar

ries

2n

d A

ugu

st.

Her

new

hu

sban

d i

s S

ir C

har

les

Georg

e Y

ou

ng (

1795 –

1869).

18

57

L

ovic

k b

eco

mes

a p

riest

(even

tual

ly b

eco

min

g a

n A

rch

deac

on

) an

d w

ork

s cl

ose

ly w

ith

his

un

cle

Bis

hop

Tyrr

ell

. L

ovic

k a

lso m

arri

es

Em

ma

Hu

ngerf

ord

. It

is

her

sist

er,

Su

san

, w

ho m

arri

es

Ed

war

d

Tyrr

ell

in

1869.

18

58

E

dw

ard

tak

es

up

a s

ele

ctio

n o

f 320 a

cres

of

pri

me H

un

ter

Val

ley l

and

(on

e o

f th

e l

ast

avai

lab

le

pro

pe

rtie

s -

bas

ical

ly l

imest

on

e c

ou

ntr

y a

bu

ttin

g t

he B

rok

en

bac

k R

ange).

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amed

th

e p

rop

ert

y

“A

shm

ans”

aft

er

his

mat

ern

al g

ran

dm

oth

er’

s an

cest

ral

hom

e “

Ash

man

s H

all”

in

Becc

les,

Su

ffolk

.

Fir

st r

esi

den

ce i

ron

bar

k s

lab

hu

t b

uil

t (s

till

sta

nd

ing t

od

ay).

18

63

W

inery

bu

ilt.

18

64

F

irst

vin

tage.

18

69

E

dw

ard

mar

ried

Su

san

Hu

ngerf

ord

on

th

e 7

th J

un

e i

n M

aitl

and

. T

hey h

ave 1

0 c

hil

dre

n. S

usa

n

(Moll

y),

Ed

war

d (

Dan

), A

my,

Fre

deri

ck, R

ob

ert

(T

imoth

y),

Eli

zab

eth

(R

ose

), E

llen

(M

ay),

Dai

sy,

Flo

ren

ce (

Flo

) an

d A

very

.

18

70

E

mm

a H

un

gerf

ord

th

e w

ife o

f L

ovic

k T

yrr

ell

die

s on

Ch

rist

mas

Day

. S

he a

nd

Lovic

k h

ad 8

chil

dre

n.

Tota

l of

30 a

cres

of

Sem

illo

n, S

hir

az a

nd

Au

cero

t (t

he ‘

pri

nce

of

wh

ite w

ine’)

est

abli

shed

.

18

71

E

dw

ard

(k

now

n a

s D

an)

Georg

e Y

ou

ng T

yrr

ell

born

9th

Ju

ly a

t h

is m

oth

er’

s p

aren

ts h

om

e

“O

wlp

en

” i

n M

aitl

and

.

18

76

F

ran

ces

You

ng –

moth

er

of

Ed

war

d T

yrr

ell

– d

ies

on

21st

Novem

ber

1876 i

n E

ngla

nd

.

18

79

B

ish

op

Tyrr

ell

die

s 24th

Mar

ch a

t M

orp

eth

, ag

ed

72.

18

89

‘D

an’

Tyrr

ell

sta

rts

his

fi r

st v

inta

ge.

18

91

A

very

Ed

al T

yrr

ell

born

22n

d A

pri

l at

Pok

olb

in.

19

05

L

ovic

k T

yrr

ell

, b

roth

er

of

Ed

war

d, d

ies

in S

yd

ney o

n 6

th J

un

e, ag

ed

81.

19

09

E

dw

ard

die

s on

th

e 6

th D

ece

mb

er

in P

ok

olb

in.

19

16

A

very

Tyrr

ell

leav

es

Au

stra

lia

to fi

gh

t in

Worl

d W

ar I

, w

here

he i

s in

jure

d. O

n h

is r

etu

rn h

e t

akes

over

the r

esp

on

sib

ilit

y o

f lo

ok

ing a

fter

the f

amil

y v

ineyar

ds.

Left to right: Edward Tyrrell; Bishop William Tyrrell; slab hut; Susan Tyrrell (nee Hungerford); The fi ve Tyrrell women: Susan (Mollie), Amy, Florence (Flo), Daisy and Ellen (May).

Page 61: Tyrrell’s...Clockwise from top: Edward Tyrrell’s property at the time of his grandson Murray Tyrrell. Edward Tyrrell contemplated dairy farming but on reaching the Hunter Valley

62

19

20

A

very

mar

ries

Doro

thy D

avey o

n 1

9th

Ap

ril.

Th

ey h

ave 3

son

s, M

urr

ay, A

stle

y (

1922 –

2005)

and

Ian

(1924).

19

21

M

urr

ay D

avey T

yrr

ell

born

10th

Feb

ruar

y i

n C

ess

nock

.

19

29

S

usa

n T

yrr

ell

, th

e w

ife o

f E

dw

ard

, d

ies

on

20th

Ju

ne, P

ok

olb

in.

19

41

M

urr

ay e

nli

sts

on

17th

Novem

ber

for

serv

ice i

n W

orl

d W

ar I

I. H

is t

ime i

n t

he a

rmy i

s sp

en

t in

Au

stra

lia

and

New

Gu

inea.

In

th

e s

ame y

ear

, h

is b

roth

er

Ast

ley e

nli

sts

wit

h t

he A

ust

rali

an A

ir

Forc

e, an

d t

hen

lat

er

Ian

, al

so w

ith

th

e A

ir F

orc

e.

19

44

M

urr

ay m

arri

es

Ru

th C

hu

rch

on

3rd

Novem

ber

in S

yd

ney.

19

47

V

ineyar

d a

rea

was

work

ed

en

tire

ly b

y h

ors

es;

it

took

7 w

eek

s to

plo

ugh

th

e v

ineyar

ds.

19

48

A

nn

Tyrr

ell

, d

augh

ter

of

Mu

rray

an

d R

uth

, b

orn

15th

Ju

ne i

n C

ess

nock

.

As

at 2

002, A

nn

is

no l

on

ger

involv

ed

wit

h t

he c

om

pan

y a

s sh

e a

nd

her

hu

sban

d J

oh

n E

llis

ow

n

and

ru

n t

he H

angin

g R

ock

Win

ery

in

Vic

tori

a.

19

51

M

urr

ay B

ruce

Tyrr

ell

(k

now

n a

s B

ruce

) b

orn

on

17th

Oct

ob

er

in C

ess

nock

.

19

56

A

very

Tyrr

ell

die

s 4th

Ju

ne a

t h

is h

om

e i

n P

ok

olb

in, ag

ed

64.

19

59

‘D

an’

Tyrr

ell

die

s 13th

Ap

ril

at P

ok

olb

in, ag

ed

88. H

e n

ever

mar

ried

.

Mu

rray

Tyrr

ell

, th

e 3

rd g

en

era

tion

tak

es

over

as h

ead

of

the f

amil

y, a

ged

38.

19

61

T

he “

Vat

” s

yst

em

was

born

, re

ds

Vat

5, 7 &

9 r

ele

ased

.

19

63

V

at 1

Hu

nte

r S

em

illo

n, ar

gu

ably

th

e w

orl

d’s

fi n

est

Sem

illo

n w

as fi

rst

pro

du

ced

fro

m S

em

illo

n

gra

pes

gro

wn

on

th

e S

hort

Fla

t V

ineyar

d.

19

66

T

he h

ugely

su

ccess

ful

Lon

g F

lat

Red

is

rele

ased

.

19

68

T

yrr

ell

’s fi

rst

pla

nt

Ch

ard

on

nay

vin

es.

Mu

rray

Tyrr

ell

co-f

ou

nd

s T

he R

oth

bu

ry E

stat

e w

ith

Len

Evan

s an

d e

igh

t oth

ers

.

19

71

T

yrr

ell

’s fi

rst

rele

ase C

har

don

nay

- V

at 4

7.

Sp

ark

lin

g M

ose

lle fi

nal

ly o

ut

sell

s S

peci

al S

weet

Sh

err

y -

Tyrr

ell

’s b

iggest

volu

me s

ell

ers

.

19

72

F

irst

exp

ort

s to

US

A -

a c

on

tain

er

of

1000 c

ases.

19

74

B

ruce

Tyrr

ell

, so

n o

f M

urr

ay, is

th

e 4

th g

en

era

tion

to j

oin

th

e c

om

pan

y, a

ged

23.

19

77

B

ruce

mar

ries

Pau

lin

e B

uck

ley o

n 2

2n

d O

ctob

er

in P

ok

olb

in.

L

eas

e t

he W

ein

kell

er

Vin

eyar

d i

n P

ok

olb

in.

19

79

R

uth

Tyrr

ell

, w

ife o

f M

urr

ay d

ies

on

2n

d A

pri

l in

Cess

nock

.

Tyrr

ell

’s w

in t

he p

rest

igio

us

Gau

lt-M

illa

u O

lym

pic

s of

Win

e i

n F

ran

ce f

or

the 1

976 V

at 6

Pin

ot

Noir

– a

ccla

imed

as

Best

in

th

e W

orl

d.

Th

e ‘

Old

Win

ery

’ ra

nge i

s re

leas

ed

.

19

80

Ja

ne E

liza

beth

Tyrr

ell

, d

augh

ter

of

Bru

ce a

nd

Pau

lin

e, b

orn

27th

Feb

ruar

y, t

he 5

th g

en

era

tion

.

Doro

thy ‘

Doll

y’

Tyrr

ell

, w

ife o

f A

very

, d

ies

9th

Au

gu

st i

n C

ess

nock

.

Left to right: Dolly and Avery Tyrrell wedding; Astley, Ian and Murray Tyrrell; Bruce Tyrrell; Murray and Ruth Tyrrell wedding day; Family, back row, Dolly Tyrrell holding Ann, Murray, Avery; front row, Joyce Tyrrell (Ian’s wife), Ian Tyrrell and Ruth Tyrrell (Murray’s wife).

Page 62: Tyrrell’s...Clockwise from top: Edward Tyrrell’s property at the time of his grandson Murray Tyrrell. Edward Tyrrell contemplated dairy farming but on reaching the Hunter Valley

63

19

81

Jo

hn

Mu

rray

Ed

war

d T

yrr

ell

- s

on

of

Bru

ce a

nd

Pau

lin

e -

born

17th

Novem

ber.

19

82

C

hri

stop

her

Georg

e A

very

Tyrr

ell

- s

on

of

Bru

ce a

nd

Pau

lin

e -

born

11th

Dece

mb

er.

Tyrr

ell

’s p

urc

has

e S

he-o

ak v

ineyar

d.

19

83

T

yrr

ell

’s p

urc

has

ed

th

e H

VD

vin

eyar

d f

rom

Pen

fold

s.

19

84

L

on

g F

lat

Wh

ite i

s re

leas

ed

foll

ow

ing r

eq

uest

fro

m N

ort

h A

meri

can

mar

ket.

19

86

M

urr

ay T

yrr

ell

ap

poin

ted

a M

em

ber

of

the O

rder

of

Au

stra

lia

(AM

). H

e r

ece

ived

th

e a

war

d o

n

26th

Jan

uar

y.

19

88

T

yrr

ell

’s p

urc

has

e G

len

baw

n E

stat

e w

inery

in

th

e U

pp

er

Hu

nte

r V

alle

y a

fter

hav

ing l

eas

ed

it

sin

ce

1979.

Ap

pro

xim

ately

1500 t

o 2

000 t

on

nes

cru

shed

here

an

nu

ally

.

Als

o p

urc

has

ed

is

the B

rok

en

bac

k V

ineyar

d f

rom

Th

e R

oth

bu

ry E

stat

e.

19

93

F

amo

us

Lost

Blo

ck I

nci

den

t (p

ort

ion

of

HV

D v

ineyar

d w

as l

ost

lead

ing t

o t

he d

evelo

pm

en

t of

this

well

kn

ow

n b

ran

d a

nd

sty

le).

In

div

idu

al V

ineyar

ds

ran

ge i

s b

orn

.

19

94

T

yrr

ell

’s M

cLar

en

Val

e V

ineyar

d i

s p

urc

has

ed

gro

win

g m

ain

ly C

har

don

nay

an

d C

abern

et

Heat

hco

te p

rop

ert

y i

n V

icto

ria

is p

urc

has

ed

an

d fi

rst

Sh

iraz

vin

es

pla

nte

d.

19

95

S

har

e o

f S

t. M

ary’s

Vin

eyar

d i

s p

urc

has

ed

in

Lim

est

on

e C

oas

t, S

ou

th A

ust

rali

a, p

rim

aril

y r

ed

var

ieti

es:

Cab

ern

et

Sau

vig

non

, M

erl

ot

and

Sh

iraz

.

Tyrr

ell

’s V

ineyar

ds

vote

d A

ust

rali

a’s

Best

Win

ery

by A

ust

rali

an F

inan

cial

Revie

w T

im W

hit

e.

19

96

M

oon

Mou

nta

in a

nd

Ru

fus

Sto

ne r

anges

rele

ased

for

the fi

rst

tim

e.

19

98

R

ele

ase o

f n

ew

Lon

g F

lat

Ch

ard

on

nay

.

Tyrr

ell

’s 1

40th

an

niv

ers

ary.

20

00

M

urr

ay T

yrr

ell

die

s on

2n

d O

ctob

er

in S

yd

ney,

aged

79.

20

02

5th

ge

nera

tion

, Ja

ne, Jo

hn

an

d C

hri

stop

her

all

involv

ed

an

d w

ork

ing i

n t

he b

usi

ness

.

On

e t

hir

d o

f al

l p

rod

uct

ion

is

exp

ort

ed

.

Ap

pro

xim

ately

800 a

cres

un

der

vin

e.

20

03

T

he L

on

g F

lat

bra

nd

is

sold

to C

hevio

t B

rid

ge.

Bru

ce T

yrr

ell

nam

ed

Hu

nte

r V

alle

y’s

Bu

sin

ess

Pers

on

of

the Y

ear

on

14th

Novem

ber.

20

04

A

nd

rew

Sp

inaz

e, T

yrr

ell

’s c

hie

f w

inem

aker,

win

s b

oth

Au

stra

lian

Gou

rmet

Tra

vell

er

and

Win

est

ate

mag

azin

es

“W

inem

aker

of

the Y

ear

”.

Vat

1 w

ins

best

win

e o

f A

dela

ide S

how

for

seco

nd

year

ru

nn

ing.

20

05

V

at 1

win

s b

oth

Best

Win

e o

f S

yd

ney S

how

an

d B

est

Sh

ow

Win

e o

f th

e Y

ear

.

Tyrr

ell

’s c

urr

en

tly e

xp

ort

s to

30 c

ou

ntr

ies

worl

dw

ide.

Tyrr

ell

’s c

urr

en

tly p

rod

uce

s 500 0

00 c

ases

per

year

.

20

06

B

ruce

Tyrr

ell

ap

poin

ted

a M

em

ber

of

the O

rder

of

Au

stra

lia

(AM

), J

un

e 1

2, fo

r h

is c

on

trib

uti

on

to

the A

ust

rali

an w

ine i

nd

ust

ry, im

pro

vin

g g

rap

e q

ual

ity,

rese

arch

, to

uri

sm a

nd

exp

ort

op

port

un

itie

s.

20

08

150 y

ear

s of

the T

yrr

ell

fam

ily m

akin

g w

ine i

n t

he H

un

ter

Val

ley.