tyre_supplier_jun_2012

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Tyre Supplier

—Who we are

A magazine for importers, dis-

tributers and all other tyre deal-

ers, aim to more understanding

between us.

Advisement free of charge, and

you can send me the article by

email.

Tyre Suppler Magazine

Vincent El

T: 0086 631 5922055

F: 0086 631 5961377

E: [email protected]

4 Brand story

6 The Tyre Map

8 New Products

SUV Radial Tyre coming in June

10 Winter tyre pricelist

China Largest Winter tyre Base

12 Your supplier’s margin

From 1,000 to 10,000

14 China tyre brands introduction

Haida

Next VOL(2) Payment terms in Tyre

business

OA payment introduction

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SALE 10%

165/65R13 82T $22

175/70R13 82T $24

PCR

23.5R25 $1500

750/65R25 $2300

OTR

315/80R22.5 $235

11R22.5 $200

TBR

205/40ZR17 $34

235/35ZR24 $100

UHP

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Brand Story —VIPAL & LongMarch

V ipal, the biggest retreading company in Brazil, today cooperate with LongMarch Tyre. When

Vipal choose a brand, Cinderella story happens.

Vipal bought each container form Doublecoin, Aeolus, Westlake, Triangle, Chengshan,

Linglong and many other Chinese branded tyre. On one year later, Vipal found LongMarch is

outstanding in mileage, heavy duty and retreading times. This brand should run over 20 Kilo metres, re-

treading even four time and very suitable for heavy duty highway service. Now with recommendation of

Vipal, LongMarch is the best known brand in Latin-America.

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Partnership:

Del-Nat/Sutong: No.1 in USA. Del-Nat Tires Distributes a complete line of products including passenger, LT/SUV, ST Trailer, commercial, medium truck, farm, lawn & garden, OTR,

industrial and tubes.

Vipal: No.1 in Brazil. Grupo Vipal is comprised of Vipal Rubber, Banco Vipal, and several other associated companies, all of which are driven by product and service excellence, respect

for the environment, social responsibility, and ongoing investments in technology.

Jasper Trading: Next to Zafco, No.2 in Middle-East.

Lakesea Tyre: Haha, it is me.

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TYRETYRETYRE

MAPMAPMAP

The USA radiates Canada and MidThe USA radiates Canada and MidThe USA radiates Canada and Mid---America;America;America;

LatinLatinLatin---America certificates needs;America certificates needs;America certificates needs;

Europe and western Africa;Europe and western Africa;Europe and western Africa;

MiddleMiddleMiddle---East and eastern Africa;East and eastern Africa;East and eastern Africa;

Other parts Relatively independent.Other parts Relatively independent.Other parts Relatively independent.

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TYRETYRETYRE

MAPMAPMAP

The USA need LPA;

Mexico now start anti-dumping;

South America need all kinds of certifi-

cates;

Euro need E+S March and Reach, now

label;

Africa People like to deal with Europe-

an and Dubai dealer;

India need BIS;

Eastern-Europe like commission and

speak no English.

Australia and New Zealand is easy to

get order so the price is low.

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SIZE PATTERN Load Index

(kg)

Tread Depth

(mm)

Inflation Outer

Diameter(mm) Ply Brand

245/70R16 Circling 1030 16 775 6PR Circling

31*10.5R15 Circling 1030 16 775 6PR Circling

+ =

Lakesea tyre with his Russian Clients

together study and put forward A/T,

M/T SUV radial tyre in June 2012, al-

so suitable in the road.

The tyres are produced in Good-

friend Tyre factory and quality is

Good-Middle.

Any one who want trial order or sam-

ple pieces could contact me,

[email protected]

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What do stone rejectors look like?

Take a look at many Bridgestone radials and you’ll see small, raised platforms evenly spaced along the floor of some tread grooves. Those are the stone rejectors. They’re small, but they play a big role in retreadability.

What’s their job?

To prevent stones from getting lodged in the grooves, then being driven through the undertread and belt layer.

The stone rejector platforms use extra rubber material to help keep stones from forcing their way through to the undertread.

What happens if stones reach the undertread?

If the stones pierce the undertread and get to the belt layer, they could harm the belts, exposing them to rust. This affects retreadability because it could easily destroy your casing.

Why are they called “rejectors”?

They’re called rejectors because that’s what they do; they help prevent stones from getting lodged in the bottom of the grooves, where they could get stuck and damage the belts.

And that’s all to prevent stone drilling?

Stone rejector platforms are just one innovation used in preventing stone drill-ing. To discourage stones from getting wedged in the first place, Bridgestone pays a lot of attention to the depth, shape and width of its grooves. They even consider on a case-by-case basis whether a groove wall should be sharply angled or gently rounded.

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SIZE SS & LI BRAND OEM STUD PATTERN QTY/40HQ

175/70R13 82T Haida No studless HD611 1800




195/65R15 91H Haida No studless HD611 1050

205/70R15 96S Haida No studless HD611 900

205/55R16 91H Haida No studless HD611 980

175/65R14 86Т CIRCLING Yes studable LS558 1870



205/55R16 94Н CIRCLING Yes studable LS558 1150



185/60R14 82T CIRCLING Yes studable LS558 1490

185/65/R15 92T XL CIRCLING Yes studable LS558 1270

225/65R17 106T XL CIRCLING Yes studable LS558 850

175/65R14 86Т ARCTIC No studable HW501 1870









225/60R16 106T XL ARCTIC No studable HW501 850

165/70R13 82T Doubleking No studless DK558 2000



205/55R16 94H Doubleking No studless DK558 980

WINTER TYRE READY FOR ICE & SNOW?

PRODUCTION FROM MARCH TO NOVEMBER

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What Are Winter Tyres?

Enhanced performance – the technology in a winter tyre means it performs

better when the temperature drops below 7° celcius

Better grip – the special compound used in a winter tyre means it remains

softer in low temperatures offering more grip, better braking, traction and handling

Greater control and safety – the tread design of a winter tyre has been spe-

cially created to offer better grip and traction in the snow

Speed rating – cold weather tyres have a lower speed rating than a summer tyre due to the compound they are made from.

Please be aware that your driving will not be compromised as even an H rated tyre has a maximum speed of 131mph

Still got a query? You can e-mail at [email protected].

Winter Tyre Technology

So, what makes winter tyres stand out from the summer and all-season variety? How do they carry on working so well in freezing conditions?

Those questions are not only good ones, but they are also valid and at this time of year they are also asked quite frequently by motorists who ring or email our team of experts.

Let’s take it one question at a time.

What Makes A Winter Tyre Different:

A casual glance at a winter tyre will not tell you too much about it. It is black, it is round and it is fitted to a car. So far there is nothing different from the summer variety.

Look closer though and you will start to notice some innovative – and dare we say it – interesting things that help to set this tyre apart. The average tread design and depth is moulded to be deeper and more suited to dealing with the problem of snow and ice.

Down the edge of the tread block of a typical winter tyre you will see a series of small incisions in the tyre. These are called sipes and they provide the vehicle with extra traction. They manage this by creating small “bites” into the surface of the snow.

Thanks to the design, the depth of the tread and the sipes, winter tyres are also far better at displacing the snow that you are driving on. When a summer tyre drives over loose snow it is far more likely going to compact it. This then makes that section of road solid and therefore extremely slippery.

How A Winter Tyre Carries On Working In Freezing Conditions:

One of the major issues with driving around on summer tyres in the winter is that once the outside temperature plummets to 7°C or less, the rubber compound of your summer tyre will begin to solidify. The rubber compound used to produce a win-ter tyre contains a higher percentage of natural rubber. The use of this in the compound means that it can retain its elastici-ty in lower temperatures.

Of course the major benefit of this is that the tread design remains supple allowing the tyre to flex itself to the contours of the road surface – therefore creating the friction that helps you to remain in control of your vehicle. Without this flexibility the friction is not there. Without the friction, you lose control and the last thing you want when driving in freezing conditions is to lose control of your vehicle.

Thanks to the rubber compound, it is safe to say that no summer tyre out there can beat a winter tyre when it comes to grip whilst driving on ice, snow or slush. On average, if a vehicle is fitted with winter tyres, it will manage to come to a complete stop on a snow covered road after 35metres, whereas a vehicle that is fitted with normal tyres will need an extra 8 metres before it comes to a stop - that is another two car lengths.

mailto:[email protected]

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All tyre importers know themselves’ margin, but some of them is

curious about how much does their supplier get. Well, usually 3%-

5% is the profit.

Sales in a trading company usually get their salary and 15%-20%

of each order margin, while trading company sales can get 0.1%

of all goods amount.

For example, PCR tyre value

is 50,000$ each HQ on aver-

age, TBR 60,000$ and OTR

80,000. So the margin of a

PCR FIRST quotation if

around 1800$, TBR 2500$

and OTR 3000$. Their bot-

tom limit is around 1300 for PCR, 1500TBR and 1600 OTR. The

margin is base on TT payment, 30% deposit and balance against

BL copy. If you pay 100% in advance, 800$ margin could be gen-

erally acceptable. But if you do LC, 300USD add.

Then how to bargain is most effective?

Most seller and buyer does not show their target price at first. So

when offer is received, the buy will first shout out “it’s too expen-

sive!” and then they check the price. And the seller will introduce

about their products quality and offer some discount. Now, the im-

porter could say it is long time and large volume, and most seller

could be moved by the beautiful expecting, and offer further dis-

Your Suppl ier ’s Margin

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count. When buyer feel that is the final price, he would say they re-

ceived other suppliers quotation and their price always lower than

yours. (We do not trust them totally, why they waste their time on

us and do not buy from another supplier?) But this way usually

works, and supplier on a dilemma. When you feel the mode from

the supplier email, their price should be the lowest.

But there is one way to get price beyond their limit, psychological-

ly. When order is closed, and the buyer promised to pay, on-hold.

Now the supplier is released, right.? This is a good time to bargain

for last time, but slightly, usually 1%. They could easily surrender

under this situation. Then is order could be rib. No gross margin

but they accept for the long-term cooperation.

How the buyers bargain?

Your price is too high.

I said your price is high.

We have no margin for this price.

Your price high out by 20%.

Now the price decrease a lot.

I am honest( O, pls, few is honest when they talk price and affairs.)

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Sichuan Haida Rubber Group Co., Ltd. Is a state-designated company

for tyre R&D, marketing and production. It is the only large backbone

for tyre R&D, marketing and production in Sichuan Province, and the

largest base for PCR tyre and an important model for commercial vehi-

cle in western China.

Haida persist in the core value of Customer-First, Pursuit of Excellence,

People Foremost and Long-Term Benefits, in the enterprise philosophy

of Market, Development and Innova-

tion, in the enterprise spirit of Loyalty

to Haida and No Failure, and in the de-

velopment strategy of Focus on Radial

Tyres to Improve Competitive Edge and

to build a long-last Haida.

Haida Registered the brands of HAIDA, PASSAGE, TIANFU, YINLU and

others. The three products of all-steel radial, steel-belted radial and

bias tyres, in 15 serious and more than 600 sizes, apply to all popular

vehicle models for engineering machinery, business and passenger ve-

hicles such as heavy-duty trucks, light trucks and large buses.

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HAIDA is a recommended brand of Chinese Famous PCR tyre, while Tianfu and Passage are

listed as China TOP brand and Sichuan Famous brand Respectively. All steel radial tyre cover

the short distance and the long distance series, steel-velted radial tyre PCR, SUV, UHP and ST

series and bias GOLDEN TIANFU, mining and agriculture series. Annual turnover in 2011 will

amount to 1.6 billion yuan with 8.6 million sets of tyres comprising 7 million steel-belted ra-

dial, 0.6 million all-steel radial and one billion bias tyres.

As a provincial technical center in Sichuan, Haida has been issued the following certificates:

ISO/TS16949 on quality system, ISO 14001 on environmental proctection, GBT28001 on oc-

cupational health and safety, China Compulsory Certification (CCC), DOT of the United

States, ECE as well as environmental protection/noise of the European Union, INMETRO of

Brazil and Soncap of Negeria.

Haida operates on the three segments of expert, OEM and replacement markets. It has ex-

ported to 120 countries and regions in the world, established stable strategic partnership

eith such OEM tyre customers and automobile

manufactures as Chery, Zhongxing, Dongfeng Yu-

an, Mianyang Huaxin, Shanxi Tongjia and Anhui

Anchi, and set up healthy solid networks and

channels via more than 300 mainstream distribu-

tors in 32 provinces, cities under direct control of

the central government and autonomous regions.

As a diversified group, Haida also operates in tyres retreading, rubber electro-mechanics,

special rubber products, logistics and other businesses. It has the sole-investment subsidiary

of Chuanxiang Tongli Co., Ltd., has majority share in Sichuan Tyre and Rubber Co., Ltd. And

the Tianhai Electro-Mechanical Engineering Co., Ltd., has hares in Sichuan Kalevei Technolo-

gy Co., Ltd., Chuangui Tianwei Tyre Co., Ltd., Tianli Special Rubber Products Co., Ltd. And

Chuanxiang Tianfa Logistics Co., Ltd.

In December 2010, TBR project of Haida group, or the 2.1 million sets of TBR production line

of Sichuan Kalevei Technilogy Co., Ltd., started its 600,000-set-a-year trial production in

phase I technical innovation, building new engines for everlasting development of Haida

Group.

Haida persist in advancement and innovation! During the 12th Five-Year period, Haida is go-

ing to set up a state-level technical center and a post-doctorate workstation. By 2015, its an-

nual production willhave reached 30 million set of tyres including 6 million all-steel radial

and 24 million steel-belted radial, with annual sales soaring to over 10 billion yuan.

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TYRE SUPPLIERTYRE SUPPLIERTYRE SUPPLIER

Sponsored by Lakesea Tyre, you can call 0086 631 5922055 for inquiry or e-mail to [email protected]

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