tyresafe cio meeting - safe tyres save lives · 2014 tyres illegal, defective or under inflated...
TRANSCRIPT
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TyreSafe CIO meeting
27 November 2018
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• Compliance statement & Apologies for absence:Stuart Jackson, Chairman, TyreSafe
• Finance:Christine Joyce
• Communications YtD results 2018:Jason Simms
• Tyre Safety Month 2018:Christine Joyce; Jason Simms
• TyreSafe Briefing 2019:Christine Joyce; Jason Simms
• Part worn activity & Trading Standards:Christine Joyce; Jason Simms
• Forthcoming campaigns:Christine Joyce; Jason Simms
• Forthcoming activities:Christine Joyce; Jason Simms
• Membership & revenue:Christine Joyce; Jason Simms
• Late Business: Chaired by Stuart Jackson
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Stuart Jackson, Chairman
Welcome, Compliance statement & Apologies for absence
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Christine Joyce
Finance
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Communications Results 2018
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Print & broadcast coverage 2018 vs 2017
• Broadcast coverage (x3 BBC TV + radio)
• Part worn
Articles Circulation EAV
Total Nov 2017 to Oct 2018 806 186,231,806 £1,583,032.48
Total Nov 2016 to Oct 2017 892 121,019,681 £1,315,433.42
Variation % -10.7% 35.0% 16.9%
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Social media – key stats 2018 vs 2017Followers/Likes Reach Engagement
2,016 (19%) 430,205 (+24%) 4.5%
Followers Impressions Engagement
5,861 1,226,200 (+22%) 1.1% (-3.7%)
Subscribers Views Shares
328 (17%) 36,700 (22%) 823 (52%)
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Social media – key moments
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Website – key stats
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Website – behaviour on site
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Casualties – change in reporting by DfTSlight injuriesIn 2017… this figure is as reported to the police and is not comparable to earlier years due to changes in severity reporting.
Casualties Year Killed Serious KSI
% reduction
in tyre-
related KSI
since 2006
% reduction
year-on-year
tyre-related
KSI
Slight
All tyre-
related
casualties
% reduction all
tyre-related
casualties since
2006
% reduction
year-on-year all
tyre casualties
since 2006
2006 44 263 307 - 1320 1627 -
2007 46 237 283 7.8% 7.8% 1408 1691 -3.9% -3.9%
2008 36 228 264 14.0% 6.7% 1169 1433 11.9% 15.3%
2009 20 196 216 29.6% 18.2% 1168 1384 14.9% 3.4%
2010 18 172 190 38.1% 12.0% 1020 1210 25.6% 12.6%
2011 28 177 205 33.2% -7.9% 931 1136 30.2% 6.1%
2012 25 169 194 36.8% 5.4% 1044 1238 23.9% -9.0%
2013 18 158 176 42.7% 9.3% 792 968 40.5% 21.8%
2014 28 196 224 27.0% -27.3% 901 1125 30.9% -16.2%
2015 16 146 162 47.2% 27.7% 746 908 44.2% 6.2%
2016 8 150 158 48.5% 2.5% 718 876 46.2% 9.5%
2017 17 147 164 46.6% -3.8% 555 719 55.8% 25.7%
RAS50007 Casualties
201 - Tyres
i l legal, defective
or under inflated
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Casualties – change in reporting by DfT
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Casualties – change in reporting by DfT
Contributory factor reported in accident1 Number KSI
Contributory factor reported in
accident1 Number KSI
2011 Tyres illegal, defective or under inflated 1,136 205 2011 Driver using mobile phone 571 97
2012 Tyres illegal, defective or under inflated 1,238 194 2012 Driver using mobile phone 548 96
2013 Tyres illegal, defective or under inflated 968 176 2013 Driver using mobile phone 660 121
2014 Tyres illegal, defective or under inflated 1,125 224 2014 Driver using mobile phone 769 135
2015 Tyres illegal, defective or under inflated 908 162 2015 Driver using mobile phone 706 121
2016 Tyres illegal, defective or under inflated 876 158 2016 Driver using mobile phone 780 172
2017 Tyres illegal, defective or under inflated 719 164 2017 Driver using mobile phone 773 178
5 yr total 4,596 884 5 yr total 3,688 727
5 yr average 919.2 176.8 5 yr average 737.6 145.4
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TSM 2018
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NRPIF / Rogue Trader
“As a Lead Investigator for Road
Death Investigation I was shocked
and appalled at the way Part Worn
Tyres are recycled through the
industry and the total disregard by
the vast majority to Road safety
inspecting and repairing of part
worn/second hand tyres”
Road Police Officers, Trading Standards Officers, DWP
and Environment Agency
Newcastle & Gateshead
Cleveland and Durham
West Yorkshire
NottinghamEast Sussex
South Lanarkshire
N Lincs
York
Rotherham
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Radio day
BBC Essex
BBC Scotland
BBC Surrey
BCB
Big City Radio
Bolton FM
Central FM Scotland
Forest FM
Kingdom FM
NewsHub
Radio Jackie
Radio Saltire
SFM
Sky News Radio
UCB
WCR
Wycombe Sound
Radio Station
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Comms results TSM
Total Oct 2017 (inc radio day) 299 49,912,552 £314,674
Total Oct 2018 (inc radio day) 201 57,011,414 £301,904
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TyreSafe Quiz
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Partner activities
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Feedback
Over to you
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TyreSafe Briefing 2019
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Briefing & Awards 2019
Venue
Format
Burton upon Trent
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Briefing, exhibits & demonstrations
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TSM 2019 scamps
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TSM 2019 scamps
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Part worns
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NRPIF / Rogue Trader
“As a Lead Investigator for Road
Death Investigation I was shocked
and appalled at the way Part Worn
Tyres are recycled through the
industry and the total disregard by
the vast majority to Road safety
inspecting and repairing of part
worn/second hand tyres”
Road Police Officers, Trading Standards Officers, DWP
and Environment Agency
Newcastle & Gateshead
Cleveland and Durham
West Yorkshire
NottinghamEast Sussex
South Lanarkshire
N Lincs
York
Rotherham
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Non compliance in the retail of
part worn tyres presents a serious
risk to road safety but there are
other factors:
• Part worn outlets can be ‘fronts’
for organised crime
• Loss of revenue for
HMRC/economy
• Environmental impact
SAFETY IS THE PRIORITY
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HOLISTIC, MULTI-AGENCY/PARTNER APPROACH
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HOLISTIC, MULTI-AGENCY/PARTNER APPROACH
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HOLISTIC, MULTI-AGENCY/PARTNER APPROACH
On this site you will find Part Worn Tyres from Tyre fitters and individuals across the country, available for local collection or shipment to your home address
• Time to ramp up partworn-tyres.co.uk?
• Fresh materials: guidance for retailers and TS
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Forthcoming campaigns
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Home Safely 3 & 4
Share your knowledge – let’s all get Home Safely
Phase 1 Phase 2 Phase 3 Phase 4
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Van
• Materials to reach drivers in their vans
• App
• Home delivery pushing up sales
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Caravan, Motorhome & Motorcycle
• Refresh and push out
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Leaflet
SUMMER CAMPAIGN
Infographic
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YOUNG DRIVERFresh approach
Vlogger
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2.5 million provisional licence between 17 and 25
YOUNG DRIVER
3.3 million full licence between 17 and 25
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Forthcoming activities
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Activities
• Comms lead workshop
• Charity car wash
• Shopping centre proposal
• Sky AdSmart
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Tyre emoji's concept • Social media assets
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Membership & revenue
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Membership & revenue
• Costco• Compilator• Motorcycle – MCIA• Confused.com• Motokiki
• Options for additional revenue
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Late business