Typography and Measurement

Typog raphyTypography

Measurement, Positioning and Styles

Paper

______________ Weight of a Ream = thickness of paper (paper weight)

Grade: _________________________________ (increasing in thickness and

Quality)

Common Paper Sizes

8.5 x 11” Letter 8.5 x 14” ___________ 11 x 17” ________________

Typography Defined Typeface- is a single style of type

including all the ____________________________________________ The basic shape of the letters stay

the same while various parts of the letter are changes slightly to make a specific typeface.

Type Function1. Attract and Hold the

_____________2. Easy to Read3. Prioritize and

___________ ___________ Information4. Create ___________

among page elements5. Create and Establish

Recognition on the page (as a design element)

Measuring type: points and picas.

Type and leading are measured in points

1” = __________ (approximate) 12 points = _____________ Use picas for measuring column width

and depth, margins, and other larger distances.

__________ = 1 inch (approximate)

Pica Pole

Typesetting

___________________ Molten metal poured into

molds to create letters or lines of type

Used in letterpress machines

Cold Type ______________ materials

used to image letters and lines of type

Used on drum/ ______________ presses

Anatomy of type

Readability Measure of ________ or ______ of reading

printed matter ____________ is the main consideration

when choosing type Strait Matter: type style found in ______

_________ _________ Proper combination of Type, Paper, and Ink __________, Letter forms, type size, line

length, and leading

Letter Spacing

_________ : letter spacing

The distance between the _________ in an individual word

Improves readability Used often on

top/bottom heavy text

Letter and Word Spacing

____________ : combined letter & word spacing

Tight, Normal or Loose

_________/______________: The spacing between lines Helps reader separate one line from

another Helps readability

Justification: unity of spacing/arrangement Left, Centered, Right, Justified (stretched)

Type Family Styles of type

_________, Extended

bold, Black, light, _________

Italics, Oblique

Combinations of all

Classifications of type

Type is divided into several classifications:1. _________________2. Roman Type3. Square Serif4. ________________5. Text Type6. Novelty

______/______ Letter type style

Characteristics: ________ ________, angled stress, extra

decorative lines, ________________

Aa Bb Cc Uses:

___________, Formal announcements, Wedding, graduation and reception invitations

__________ type style

Characteristics: Handwriting style, ___________________, can be hard

to read Fluid and active typestyle, High stress

Uses _______________, signatures, personal thought or

feeling

Aa Bb Cc

Roman Type Style

“Roman” comes from stone carved styles with _____________________ = 1st serifs

Characteristics __________, thick and thin strokes. Serifs may be angular, rounded,

rectangular or a combination of all three. Uses: reading material , high readability

Aa Bb Cc

Sans-Serif type style

Characteristics ____________, Even thickness, easy

to read Modern, _________________

Uses Taking place of Romans in Books,

etc

Aa Bb Cc

Square Serif

ABb ABbMT Form: Equal weight, square/block serif Uses: Displays or Headlines ____________________

Novelty

AaBbCcAaBbCc

Style for a specific instance or occasion Often “Single Use” Provides a theme, feel, or graphic element ________________________

Choosing Fonts/Type

Creating Type

The Quick Brown Fox Jumps over the Lazy Dog

The Quick Brown Fox Jumps over the Lazy Dog

The Quick Brown Fox Jumps over the Lazy Dog

The Quick Brown Fox Jumps over the Lazy Dog

Usually the letter o,n,H,O is created first because all the common strokes appear in these letters.

The word “Championed” is a key word in design because it allows designers to see relationships among the characters.

The letters are created very large and then reduced to the correct size.

Today CADD systems are used to design type.

Moods and Tones.

Typography can be used to express many different talk to us ShoutHappyFormalMysterious