The art and technique of printing with movable type.The composition of printed material from movable type.The arrangement and appearance of printed matter.early 17th century: from French typographie or modern Latin typographia

TYPOGRAPHY

LETTERPRESS

ANATOMY OF TYPE

KERNING PAIRS

In typography, leading refers to the distance between the baselines of successive lines of type. The term originated in the days of hand-typesetting, when thin strips of lead were inserted into the formes to increase the vertical distance between lines of type.

LEADING

EMem is from M. Originally the unit was derived from the width of the capital "M" in the given typeface. This unit is the same for all fonts at a given point size.In CSS, using a relative unit of measurement (such as the em measurement), rather than a fixed one such as pixels ("px") or points.

SERIF/SANS

Helvetica is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with Eduard Hoffmann.

JOHNSTONJohnston (or Johnston Sans) is a humanist sans-serif typeface designed by and named after Edward Johnston. It is well known for its use by Transport for London.

Johnston's former student Eric Gill also worked on the development of the typeface,[1] which was later to influence his own Gill Sans typeface, produced 1928–32.

NEVILLE BRODY

RAYGUN - DAVID CARSON

Ray Gun explored experimental magazine typographic design. The result was a chaotic, abstract style, not always readable, but distinctive in appearance.

PETER SAVILLE

ART DECO

OLYMPICS

CONSTRUCTIVISM

Constructivism was an artistic and architectural philosophy that originated in Russia beginning in 1919, which was a rejection of the idea of autonomous art.

Then Now

TYPE AMBIGRAM

POSTERS

MOVIE POSTERS

MUSIC COVERS

COMIC SANS