typo3 inc. business model presentation
TRANSCRIPT
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TYPO3 Inc. Business Model Presentation
March 23, 2016 | Alain Veuve
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Introduction
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Welcome!
Alain Veuve
Leader of the TYPO3 Inc. preparation project Treasurer of the TYPO3 Association Managing Director of AOE Switzerland Paralell Entrepreneur Management & start-up advisor
Mathias Schreiber
TYPO3 product owner Founder of WMDB Long term TYPO3 contributor Musician
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Strategic Approach
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Reason why!
Ensure development of the TYPO3 CMS product at a pacethat fits the demand of the market by:
Establish permanent development at larger scale throughfull time employees
Establish quick decision taking on day to day items Generate more money for the cause of TYPO3
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Strategic Guidelines.
Support the strategic goals of the TYPO3 Association:
Increase the number of people involved Keep our values and our good spirit Increase market shares Increase confidence in products Provide CMS industry insights
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“Abusing Business to empowerour cause: The TYPO3 Inc.”
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Core Business Model
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Core Business Model: Revenue Streams
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Core Business Model: Main Products
SLAs & ELTS
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Core Business Model: Market Place
THE platform for anything related to TYPO3:
Crowdfunding Extensions Services Jobs Certification
As much items as possible should be coming from the TYPO3 Community. The TYPO3 Inc. is leveraging on a ~ 29% margin for platform & advertising cost.
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Core Business Model: Main Products
Free/paid Saas Offering Covered by Saas offering Not touched by SaaS offering
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Core Business Model: Main Products
Paid Partner/Agency sales support:
Help get deals in for TYPO3 at clients Prototype / Consulting for pre-deal engineering Lead handling and help
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Core Business Model: Spending
The TYPO3 Inc. is meant to be a Non-Profit-Organization. It’s goal is to spend all income in the way defined by the guidelines.
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Organizational Changes
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Overall organization
General Assembly
TYPO3 Association Board
TYPO3 Market Research Commitee
Business Control Commitee
TYPO3 Inc.
- Aktiengesellschaft- Based in Düsseldorf, Germany
100 % ownership
TYPO3 Inc. Management
TYPO3 Inc. Board(consisting of the TYPO3 Association Board)
Legal Audit
Legal Audit
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TYPO3 Association Changes
Statutary changes:
EAB will be replaced by the Market Research Committee3-5 persons in charge of conducting industry research
Board will be reduced to 4 roles: President, Vice President, Secretary and Treasurer
Business Control Committee remains untouched
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TYPO3 Inc. Initial team
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Initial TYPO3 Inc. Team
CEO: Mathias Schreiber (fulltime)
Head Development: Benni Mack (fulltime)
CMO: vacant
Interim CFO/Company Development: Alain Veuve (mandate)
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Funding
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Changes to initial plan
Initial Plan: All budgets would be handed over to TYPO3 Inc.
Revised Plan: Only the TYPO3 CMS Dev Budget (€ ~350.000) is handed to theTYPO3 Inc.
This enables the TYPO3 Association to fund other activities in cooperation with the TYPO3 Inc.
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Funding the start of the TYPO3 Inc.
TYPO3 Association one-time invest: 500.000 € One – Time Membership: 400.000 €
Total funding 900.000 €
Additionally a yearly budget grant of € 350.000 will be used forTYPO3 CMS development.
> Changes in funding policy will need a GA approval.
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Growth plan
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Boot-up and growth plan for the TYPO3 Inc.
First year Second year Third year Fourth year Fifth year
Revenue 292.500 767.000 2.317.000 3.980.000 5.090.000
Cost 957.000 1.177.000 2.434.600 4.010.800 4.881.400
EBIT -719.260 -444.760 -197.720 -114.370 81.500
Current injection/Budget from T3A
450.000 350.000 350.000 350.000 -500.000
Headcount 8 8 14 29 40
Invest. (Infrastructure) 20.000 20.000 20.000 20.000 20.000
Development Spendings 681.400 681.400 1.135.200 2.339.400 3.210.000
Marketing Spendings 120.000 252.000 816.000 1.032.000 1.032.800
Cash Balance 510.740 495.980 628.260 743.890 305.390
All figures in €
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Fail fast approach
Invest limit for the TYPO3 Association: 500.000 €
This money can be taken from the stock
If the TYPO3 Inc. is a fail, the TYPO3 Association is not damaged.
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Q&A
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Thank you!