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Danela K. Rosner Interface Aesthetics 02.25.08
TYPO GR AP HY
Danela K. Rosner Interface Aesthetics 02.25.08
TYPO G R A P H I E
Danela K. Rosner Interface Aesthetics 02.25.08
TYPO G R A P H I E
P L D
P L D
Danela K. Rosner Interface Aesthetics 02.25.08
TYPO G R A P H I E
P L D
Danela K. Rosner Interface Aesthetics 02.25.08
TYPO G R A P H I E
Danela K. Rosner Interface Aesthetics 02.25.08
Danela K. Rosner Interface Aesthetics 02.25.08
NO TRESPASSING
University of California
Violators will be ProsecutedPenal Code Sec. No. 602.8 U.C.P.D
Danela K. Rosner Interface Aesthetics 02.25.08
Danela K. Rosner Interface Aesthetics 02.25.08
Danela K. Rosner Interface Aesthetics 02.25.08
Danela K. Rosner Interface Aesthetics 02.25.08
Danela K. Rosner Interface Aesthetics 02.25.08
1914
f.t. marinetti france — Avant-Garde
Danela K. Rosner Interface Aesthetics 02.25.08
1919
el lissitzky russia — Constructivism
Danela K. Rosner Interface Aesthetics 02.25.08
1919
el lissitzky russia — Constructivism
Danela K. Rosner Interface Aesthetics 02.25.08
1923
ilia mikhailovich france — Dada
Danela K. Rosner Interface Aesthetics 02.25.08
1923
piet zwart netherlands — De Stijl
Danela K. Rosner Interface Aesthetics 02.25.08
1923
piet zwart netherlands — De Stijl
Danela K. Rosner Interface Aesthetics 02.25.08
1926
Danela K. Rosner Interface Aesthetics 02.25.08
1928
césar domela dutch — De Stijl
Danela K. Rosner Interface Aesthetics 02.25.08
1928
césar domela
Danela K. Rosner Interface Aesthetics 02.25.08
1928
césar domela
Danela K. Rosner Interface Aesthetics 02.25.08
1928
jan tschichold — The New Typography
Danela K. Rosner Interface Aesthetics 02.25.08
1928
jan tschichold — The New Typography
Danela K. Rosner Interface Aesthetics 02.25.08
Johanna Drucker The Visible Word, p. 239
What had begun, in the 1910s, as a vivid and exuberant exploration of the materiality of signification, became, by the end of the 1920s, in the hands of Herbert Bayer and Jan Tschichold, an ordering of visual graphics which caused that very materiality to efface itself, to disappear, under the style of a graphics whose very adjectival character—elegant, clean, streamlined, balanced, correct – betray its repressive force.
“
”
Danela K. Rosner Interface Aesthetics 02.25.08
1928
willi baumeister
Danela K. Rosner Interface Aesthetics 02.25.08
1930
piet zwart
lester beall
Danela K. Rosner Interface Aesthetics 02.25.08
1937
Armin Hofmann swiss — the Swiss Style (International Style)
Danela K. Rosner Interface Aesthetics 02.25.08
1954
joseph müller brockman swiss
Danela K. Rosner Interface Aesthetics 02.25.08
1955
Danela K. Rosner Interface Aesthetics 02.25.08
emil ruder — The Typography of Order
1959
saul bass — film title graphics
Danela K. Rosner Interface Aesthetics 02.25.08
1959
josef müller-brockman
Danela K. Rosner Interface Aesthetics 02.25.08
1960
Lock/Petterson Ltd. — chart
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1968
mb+co
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1974
paul rand
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1979
paul rand — grid
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herb lubalin
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1981
wolfgang weingart
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1984
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2000
volkswagen — parody
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2000
apple — parody
Danela K. Rosner Interface Aesthetics 02.25.08
Michael Bierut — Pentagram
2008
Danela K. Rosner Interface Aesthetics 02.25.08
?? — ??
2004
Danela K. Rosner Interface Aesthetics 02.25.08
?? — ??
2004
Danela K. Rosner Interface Aesthetics 02.25.08
Presidential Campaign Logos
2008
Danela K. Rosner Interface Aesthetics 02.25.08
Presidential Campaign Logos
“Everything about this logo says you can buy a car from this man.”
— sam berlow and cyrus highsmith, boston globe
2008
Danela K. Rosner Interface Aesthetics 02.25.08
Presidential Campaign Logos
2008
Danela K. Rosner Interface Aesthetics 02.25.08
Presidential Campaign Logos
2008
Danela K. Rosner Interface Aesthetics 02.25.08
Presidential Campaign Logos
2008
Danela K. Rosner Interface Aesthetics 02.25.08
Presidential Campaign Logos
2008
Danela K. Rosner Interface Aesthetics 02.25.08
Presidential Campaign Logos
2008
Danela K. Rosner Interface Aesthetics 02.25.08
Homework for week 5Find both successful and unsuccessful examples of layout design in posters and flyers. Post the photos of your examples and briefly describe what is working and what is not working in terms of layout.