TYPES SOCIAL MEDIA

By,

Paban S. Mohanty

Corporate Coach

What is Social Media Anyway?

• Definition - “media are internet-powered platforms that make it easy for individuals, groups of people, and organizations to groups of people, and organizations to converse and participate with one another in a wide variety of social activities.”

Types of Social Types of Social Types of Social Types of Social

MediaMedia

1. Content-based social media.

2. Interest-based social media.

3. Personality-based social media.3. Personality-based social media.

4. Fantasy-based social media.

Content-based social media.

• Focuses on the content to be posted and passed around: blogs, videos, photos, news stories, podcasts

• Or bookmarks to the content

• Feeds viral marketing

Interest-based social media.

• Communities form around topics of interest,

such as message boards and specialty search

engines

Personality-based social media

• Consumer companies create character profiles, but may not

be the best marketing for IT companies

• IT consultants create professional profiles

Fantasy-based social media.

• Virtual worlds, inhabited by

avatars, allow fantasy lives

that marketers wish to be part

of—Apple, IBM, and other

companies already playcompanies already play

• Kids have their worlds, too,

but IT marketers can safely

ignore them