types of interviews
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M.M FATHIMA NASEELAEU/IS/08/MS/40
MGT306310:01:50 AM
Structured Semi- structured
Unstructured
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Structured InterviewsQuantitative ApproachDefinition
Interviewer gives a set of predetermined questions to the interviewees
AimMeasures facts, attitudes, knowledge, behavior
Finding accurate information without influences from the researcher
to ensure that each interviewee is presented with exactly the same questions in the same order.
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Relationship between interviewer and intervieweeMinimize interactionNo distractions
No flexibilitystrict control over interview
Close ended questionTypes of Interviews
TelephoneFace-to-faceMail (usually associated with survey research
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Strengths and weaknesses of structured interviews
Strengths
ControlReliabilitySpeedEfficient use of
time
Weaknesses
Limit freedom to talk
Miss what interviewees
think is important
Does not allow complexity of answers10:01:51
AM
Structured Semi- structured
Unstructured
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Semi-Structured Interviews
qualitative studies.Everyone gets the same questions asked, but there is flexibility in how they are asked.Particularly useful for exploring the views of a subject
towards somethingmost useful when one is investigating a topic that is very personal to participants.Use open-ended questions
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Strengths and weaknesses of semi-structured interviews
Strengths
• Not confirming the same information, but also learning more.
• Easier to talk about sensitive issues.
• Large amount of detail
• Fairly flexible10:01:52 AM
Weaknesses
Flexibility of interview may lessen reliability.
Open-ended questions are difficult to analyze.
Difficult to compare answers.
Structured Semi- structured
Unstructured
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Unstructured InterviewsQualitative interviewingDefinition
“neither the question nor the answer are predetermined and rely on social interaction between the researcher and informant.”
Non-directive interviewing Non-standardized interviewing Open-ended questions Types of Interviews
in-depth interviewingfocus group interviewingnarratives
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Strengths and weaknesses of unstructured interviews
StrengthsRich dataextremely flexibleProvides highly
detailed and valid data
It is more like a conversation and the interviewee is relaxed.
WeaknessesPeople say and do different things in different situations
Time consuming
Attention not focused on a given issue
Very little factual information provided
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