TYPES OF COMMUNICATION

BBA-III

DEFINATION OF COMMUNICATION

Communication can be defined as the exchange of ideas , information and knowledge between sender and receiver through an accepted code of symbols.

COMPONENTS OFCOMMUNICATION PROCESS Physical Environment Climate Communicator Message Channel Noise Barrier Feedback

PHYSICAL ENVIRONMENT

CLIMATE

Negative Climate Positive Climate

COMMUNICATORS

Message Sender Message Receiver

(Means of Transmission)

CHANNEL

MESSAGE

Message is the information that is exchanged between communicators.

Messages can be intentional and unintentional

CHANNEL

NOICE BERRIERS FEEDBACK

TYPES OF COMMUNICATIONEXTRAPERSONAL COMMUNICATIONINTRAPERSONAL COMMUNAICATIONINTERPERSONAL COMMUNICATIONORGANIZATIONAL COMMUNICATIONMASS COMMUNICATION

EXTRA PERSONAL COMMUNICATION

Communication between human beings and non human entities is called as extra personal communication.For e.g. Your parrot responding your greeting . In this type of communication understanding is required between sender and receiver.Receiver responds in sign language

INTRAPERSONAL COMMUNICATION

This takes place within the individual. Sender = Our relevant organ. Receiver = Our brain. Feed back by brain.

INTRAPERSONAL COMMUNICATION Communication at this level refers to the sharing of information among people Intrapersonal communication can be formal or informal.For eg. The interaction with family members , friends and different kind of people.

ORGANIZATIONAL COMMUNICATIONCommunication in an organization takes place at different hierarchical levels. It can be divided into mainly two parts 1. INTERNAL OPERATIONAL &2. EXTERNAL OPERATIONAL3. PERSONAL COMMUNICATION4. DOWNWARD COMMUNICATION5. UPWARD COMMUNICATION6. HORIZONTAL COMMUNICATION

Internal-operationalAll communication that occurs in organization is classified as internal-operational... Oral, WrittenLetters, reports, memos, meetings, conferences, seminars etc.

External-operationalWork related communication with people

outside the organization is called extra-operational.

Customers, suppliers, clients etc. Letters, phone calls or personal visits.

PersonalAll communication in an organization without

purpose is called personal communication..

DOWNWARD COMMUNICATION

Employees receive from management Appropriate instructions, facts about

organizational goals, procedures, viewpoints on important controversial issues.

Management decision and employee benefits which company provides etc.

UPWARD COMMUNICATION

Management seeks frank feedback from employees, stockholders.

New ideas opinions, complaints and suggestion etc.

HORIZONTAL COMMUNICATION

People of one department communicate to another department with in the organization.

INTERPERSONAL COMMUNICATION

People communicate with each other in face-to-face and group setting.

MASS COMMUNICATIONCommunication through mass media like books , journals , TV , newspapers etc..For this kind of communication we require a mediator to transmit information.

Characteristics Large reach This communication reach audience

scattered over a wide geographical area. Impersonality Largely impersonal as the participants

are unknown to each other. Presence of a gatekeeper Mass communication needs additional

persons , institutions to convey message from sender to receiver.

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