type of selling
TRANSCRIPT
![Page 1: type of selling](https://reader036.vdocuments.mx/reader036/viewer/2022083104/588308941a28abe70d8b6db1/html5/thumbnails/1.jpg)
TYPES OF SELLING
![Page 2: type of selling](https://reader036.vdocuments.mx/reader036/viewer/2022083104/588308941a28abe70d8b6db1/html5/thumbnails/2.jpg)
.
Selling may be classified into three broad categories :-
1)Transactional Selling2)Relationship Selling3)Value Added Selling
![Page 3: type of selling](https://reader036.vdocuments.mx/reader036/viewer/2022083104/588308941a28abe70d8b6db1/html5/thumbnails/3.jpg)
Transactional Selling
•A Transactional selling is a simple, short-term sale in which the customer already knows what he needs, so they need to have little product knowledge on the sales side. This strategy is all about short-term solutions. •Neither the buyer nor the seller have much interest in extending the relationship.. •A transactional selling strategy tends to be more common for a business that offers a fairly generic product or service with the objective of profiting by making a high volume of sales.•Availability of product at low or competitive price are main criteria for getting sales•Example- Selling of movie tickets .
![Page 4: type of selling](https://reader036.vdocuments.mx/reader036/viewer/2022083104/588308941a28abe70d8b6db1/html5/thumbnails/4.jpg)
Relationship selling• Relationship selling refers to the sales technique that focuses on the
interaction between the buyer and the sales person rather than the price or details of the product
• The objective of the seller in this type of selling is to become the preferred supplier and to build strong and ever lasting relationship over a long period of time.
• The foundation of relationship is based on trust and commitment• The goal of relationship selling is to know a large enough pool of people
so that all the sales need to come to you, instead of seller having to go out and find them.
• If a seller don't believe in his product 100% and don't genuinely care about people and their problems, then seller may need to find a different target market, or a different product to sell.
![Page 5: type of selling](https://reader036.vdocuments.mx/reader036/viewer/2022083104/588308941a28abe70d8b6db1/html5/thumbnails/5.jpg)
Value added selling• Value-added selling means when a seller provides a product or services to
customer that can be used in multiple ways. The products are homogeneous with few differences (if any) from that of a competitor, and provides potential customers with a feature or add-on that gives it a greater sense of value.
• In this type of selling the focus is on correctly understanding the present and future needs of the customer and meeting those needs better than the competition, so as to obtain a maximum share of customer’s business
• It is also applied in case of customers who seek lower cost and better quality and are not interested in partnership relationship.
• Eg- Food sold in a plastic box or a glass that can be used after its content is consumed.
![Page 6: type of selling](https://reader036.vdocuments.mx/reader036/viewer/2022083104/588308941a28abe70d8b6db1/html5/thumbnails/6.jpg)
Distinction between Transactional Selling and Relationship Selling
![Page 7: type of selling](https://reader036.vdocuments.mx/reader036/viewer/2022083104/588308941a28abe70d8b6db1/html5/thumbnails/7.jpg)
![Page 8: type of selling](https://reader036.vdocuments.mx/reader036/viewer/2022083104/588308941a28abe70d8b6db1/html5/thumbnails/8.jpg)
Thank you