type as identity
DESCRIPTION
Type as Identity. Ellen Lupton; Thinking with Type. John Kim & Lauren King. "This is not a book about fonts, it's a book about how to use them". -Ellen Lupton; Thinking With Type. WHAT IS TYPOGRAPHY. - PowerPoint PPT PresentationTRANSCRIPT
Type as IdentityEllen Lupton; Thinking with Type
John Kim & Lauren King
"This is not a book about fonts, it's a book about how to use them"
-Ellen Lupton; Thinking With Type
WHAT IS TYPOGRAPHY
• FONT FAMILY: a group of related type faces unified by a set of similar design characteristics (e.g., Arial, Bodoni, Futura, Helvetica)
• FONT: the source of the typeface (some people don’t distinguish between “font” and “typeface”; within each font there can be several typefaces, such as bold, italic, bold italic, etc.
• TYPEFACE: a complete set of characters, punctuation, and symbols that share a common design or set of design elements (e.g., degree of stroke contrast, angle of emphasis, stroke shape, serif or non-serif, curved form)
-Danielle Devoss
Font Family: Humanist Letterforms
Closely connected to calligraphy and movements of the hand
Font Family: Traditional
Based on the printing press and typewriters
Font Family: Transitional & Modern
More abstract, less organic.
