type a @ aging2.0 | sf 8/22/2013
Post on 14-Sep-2014
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Type A @ Aging2.0 | SF 8/22/2013TRANSCRIPT
![Page 1: Type A @ Aging2.0 | SF 8/22/2013](https://reader033.vdocuments.mx/reader033/viewer/2022042813/54154c0c8d7f72336c8b45f7/html5/thumbnails/1.jpg)
The Battle for theWorld’s Most Valuable Consumer
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5%
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75% 57 %
What if…
1/2%62 %943X
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Amazing facts
• Average income is 55% higher• Buy 55% of all CPG• Outspend by $1 trillion• Buy 30% more new cars• Largest demographic group on the internet• Spend an average of $650/mo on technology
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5%
Amazing facts
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Marketing Fairy Tales
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Automatic Influence
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Stuck
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Lifetime Value
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Wannabes
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The Battle for theWorld’s Most Valuable Consumer
![Page 18: Type A @ Aging2.0 | SF 8/22/2013](https://reader033.vdocuments.mx/reader033/viewer/2022042813/54154c0c8d7f72336c8b45f7/html5/thumbnails/18.jpg)
Thank you!