H2 adex slows to 4.7% from earlier 7.3%

1

H2’13 Original Revised

TV 7.6% 5.9%

Print 4.8% 0.7%

Radio 5.7% 2.5%

Digital 30.0% 30.0%

OOH 3.8% 3.8%

Cinema 21.4% 12.2%

Total 7.3% 4.7%

Growth rates v/s H2 2012

H2 defined as July-Dec

A slowing economy Weakening rupee

H2 slowdown brings down full year growth

from 9.9% to 8.5%

2

Categories growing Categories slowing

• Political parties & government spending

to increase owing to general elections in

2014 and state elections in 2013

• Auto- Many new launches lined up in the

forthcoming months

• Media to continue on new channel and

program launches

• FMCG facing pressure on raw material

prices and manufacturing processes

• Telecom- handset manufactures heavily

dependent on imports of smartphones

and feature phones

• BFSI- Interest rates not relenting,

financial markets under performing

2 key concerns

Digital spends will hold rest will slowdown