tyler rink - portfolio

TYLER R INK

PARIS CASINO OPEN 2017 (EXP.) DIRECTOR: MICHAEL CURTIS, JGA PROFESSIONAL 1.1 CLIENT: SANDS CORPORATION

LOCATION: MACAU, CHINA

OBJECTIVE: Turn 300,000+ sq. ft. of retail level public space of a Paris themed casino/resort into the streets of Paris.

CONSTRAINTS:Creating proper flow on two levels of the podium of a mega casino while maintaining an open air actuality balanced with the intimacy of narrow European streets. Design language must compliment the look and feel of the gaming floor below and hotel tower above, while remaining unique enough to engage the shoppers.

APPROACH: Use of turn-of-the-century arcade architecture allows for an exterior feel despite the lack of direct connection to the environment beyond. Varied boule-vards and passages become devices used to aid wayfinding while creating appropriate backgrounds within which groups of similar tenants cohabitate.

CONCEPT: Different Parisian atmospheres include art nouveau interiors, Haussmann style streets, and Marais-esque alleys. A large ‘wow” space becomes the gath-ering area for dining, performances, and photo opportunities while a real skylight in the central passage provides a spectacular view of the half scale Eiffel Tower. Vertical circulation points become Metro stations. Directories and signage are transformed into authentic elements found in early 1900’s Paris.

INITIAL CONCEPT VIEWS (RENDERINGS BY KEVIN WOEST)

PARIS CASINO OPEN 2017 (EXP.) DIRECTOR: MICHAEL CURTIS, JGA PROFESSIONAL 1.1

INITIAL CONCEPT “WOW” SPACE VIEW

PARIS CASINO OPEN 2017 (EST.) DIRECTOR: MICHAEL CURTIS, JGA PROFESSIONAL 1.1 B.O.H. AREAS TENANT SPACE PUBLIC SPACE RESTROOMS

LEVEL 3 SPACE PLANNING DIAGRAM LEVEL 5 SPACE PLANNING DIAGRAM

EGRESS OPEN TO BELOW

PARIS CASINO OPEN 2017 (EST.) DIRECTOR: MICHAEL CURTIS, JGA PROFESSIONAL 1.1

LEVEL 3 THEMING DIAGRAM

WEST ARCADE/PLAZA NORTH/SOUTH ARCADES

FOOD COURT CENTRAL ARCADE

EAST ARCADE TRANSITION ZONES

LEVEL 5 THEMING DIAGRAM


NORTH ARCADE (GALERIE VERO-DODAT) SAMPLE IMAGERY


NORTH ARCADE LEVEL 3 FLOOR PLAN DETAIL


NORTH ARCADE LEVEL 5 FLOOR PLAN DETAIL


NORTH ARCADE LEVEL 5 REFLECTED CEILING PLAN DETAIL


NORTH ARCADE ELEVATION 1NORTH ARCADE RENDERED ELEVATION 1


NORTH ARCADE ELEVATION 2NORTH ARCADE ELEVATIONS 3-6

LUMINANCE OPEN JULY 2013 DIRECTOR: MICHAEL CURTIS, JGA PROFESSIONAL 1.2

CLIENT: NDALO MEDIA

LOCATION: JOHANNESBURG, SA

OBJECTIVE: Develop a boutique, multi-brand, department store within a luxury mall to showcase the Luminance brand of the same name. Luminance is a line of women’s apparel, accessories, and home goods designed and curated by Ndalo’s founding managing director, Khanyi Dhlomo.

CONSTRAINTS:Approaching outside brands to participate in the store is a challenge given that many have not offered licensed product in Africa previously. Capturing a clientele that is accustomed to international travel to acquire such goods while gathering new customers in a growing Johannesburg economy who may be interested in luxury products for the first time will help give Luminance a presence in South Africa.

APPROACH: Flexibility in display and signage plays a key role in the store’s mission to align this fledgling premier African luxury label with more established European and American brands. The store must accomodate styles ranging from haute couture to pret-a-porter to casual separates and sportswear, and a varied merchandise collection ranging from clothing and jewelry to art and books while maintaining an overall lifestyle message that represents Luminance.

CONCEPT: The store takes advantage of a rich history of colonial architecture that is unique to South Africa, with accents throughout that speak to the African con-tinent as a whole to ground the experience in a sense of place and familiarity to. The customer will feel like they have walked into a grand maison or a high rise penthouse due to the “concealed” nature of service areas and transaction spaces. Certain brands will have “homes” in shop-in-shops branded with proprietary colors and logos, while smaller brands will have the ability to take over one or multiple display bays with interchangeable signage that can rotate seasonally.


BRAND LAYOUT DIAGRAM


DECOR PLAN


REFLECTED CEILING PLAN


VIEW AT ENTRY (RENDERINGS BY KEVIN WOEST)


SHOE DEPARTMENT HANDBAG DEPARTMENT


STOREFRONT AND INTERIOR VIEWS

SAMPLE ARCHITECTURAL DESIGN DEVELOPMENT SHEETS


JOCKEY BRA OPEN JUNE 2013 DIRECTOR: MIHO KOSHIDO, JGA PROFESSIONAL 1.3

CLIENT: JOCKEY INTERNATIONAL INC

LOCATION: CHICAGO, IL AND VARIOUS

OBJECTIVE: Design a new Chicago based flagship store for a recently released revolutionary bra and fitting system by Jockey, and shop-in-shop installations for exist-ing retail outlets across the United States.

CONSTRAINTS:Blend a new female-centric brand with the parent company’s heritage and history - the creators of the men’s original y-front briefs - in order to arrive at a shopping experience that is both new and comfortable at the same time. Attention is paid to making a store feel “full” with only 5 main products with 3 colors on display.

APPROACH: Visibility, comfort, and trust are the most important aspects to the shopping experience. Technology (both information based and interactive) is integrated seemlessly into a calm, inviting environment.

CONCEPT: Elegant, neutral materials and natural surfaces soften modern design elements. The brand color is used in various shades and tones in order to act as a reminder of the Jockey brand without being overpowering and obvious. Learning and self-exploration areas allow for various amounts of shopper com-mitment. Fitting rooms are large and welcoming, and messaging throughout the shop inspires confidence.

RECOGNITION:First Place, Chain Store Age 2014 Retail Store of the Year (single unit up to 5000 sq ft).


STOCK ROOM

EXPOSED STOCK

“TESTIMONIAL TREE” WITH SEATING

FITTING

FITTING FIT STORYEXPOSED STOCK

STOREFRONT “PINTEREST” BOARD

ENTRY PRESENTATION

STYLE STORY

INTERACTIVE FIT GUIDE AND CASH/WRAP

WOODFORD CONCEPT FLOOR PLAN


WOODFIELD CONCEPT STOREFRONT RENDERING


WOODFIED CONCEPT INTERIOR RENDERINGS


WOODFIELD STOREFRONT VIEW AND STYLE STORY BOARD MERCHANDISING ELEMENTS


VIEW AT ENTRY INTERACTIVE FIT GUIDE AND CASH/WRAPFIT STORY BOARD FITTING ROOM AND EXPOSED STOCK


INITIAL SHOP-IN-SHOP CONCEPT VIEWS


SHOP-IN-SHOP MOCK-UP VIEWS

RIPLEY’S AQUARIUM OPEN SEPTEMBER 2013 DIRECTOR: MICHAEL CURTIS, JGA PROFESSIONAL 1.4

CLIENT: RIPLEY ENTERTAINMENT INC

LOCATION: TORONTO, ON

OBJECTIVE: Transform Ripley’s Aquarium’s “Cargo Hold” gift shop experience from traditional to modern, sensational, and exciting for a brand new, state-of-the-art attraction in the heart of Toronto’s downtown district.

CONSTRAINTS:Appeal to the metropolitan sensibilities of the locale and avoid contrast with the modern architecture of the the building exterior without alienating a cus-tomer demographic of travelers that is accustomed to a youthful, casual environment.

APPROACH: Use of lighting and unique materials upon simple and elegant forms and fixtures mixed with creative merchandising approach elevates the product in in interesting and fascinating ways.

CONCEPT: A 50+ foot wide LED screen at the entry of the store not only draws costumer attention, but can be used for promotions and events. The use of light and color continue into the the lower front portion of the store with the use of back-lit, color changing merchandise columns. Fixture clusters offer op-portunities for diffferent stories to be told with merchandise. Similarly, sections of the walls are given special treatment according to their purpose. The rear of the store’s ceiling opens up into a 40 foot tall void with underwater themeing and lighing above, leaving a lasting impression as guests exit towards the lobby vestibule.


SHOP-IN-SHOP MOCK-UP VIEWS


ENTRY FROM AQUARIUM EXHIBIT (RENDERINGS BY KEVIN WOEST)


CONCEPT RENDERING, VIEW AT CASH/WRAP


ENTRY VIEW


INTERIOR VIEWS


CASH/WRAP DESIGN DEVELOPMENT


CASH/WRAP FRONT ELEVATIONCASH/WRAP BACK ELEVATION


CASH/WRAP SECTION KEYCASH/WRAP SECTION A


SECTION B SECTION C SECTION D


SECTION E SECTION F SECTION G

JCP OPTICAL OPEN DATE T.B.D. DIRECTOR: MICHAEL CURTIS, JGA PROFESSIONAL 1.5

CLIENT: U.S. VISION

LOCATION: T.B.D.

OBJECTIVE: Devise multiple options for new JCP Optical shops for application in both existing store refreshes as well as new construction.

CONSTRAINTS:Maintain an overall brand identity across concepts while offering flexibility for use in existing JCPenney stores, as well as the new JCP “Fair and Square” store direction. Stores must not feel like an outside operator, but a seemless extension of the JCP department stores.

APPROACH: Adopt the updated JCP design principles in order to offer options that fit with other departments’ atmospheres. Product displays offer flexibility for inter-changeable branding as well as merchandising methods.

CONCEPT: 2 concepts are proposed, each with a different footprint and a different look. Some elements overlap from one to another, while others are unique to the specific concept. “Sightline” concept represents a refresh application, while the “Eye on Main” free standing, open design is meant for new construction. situations. Colors are meant to be changeable to coincide with JCP’s seasonal color campaigns. Interactive technology stations offer a social networking connection aimed at attracting a younger demographic. Eyeglasses brands can be curated to each store to best serve the location of the store.


“SIGHTLINE” CONCEPT PLAN


“SIGHTLINE” CONCEPT ENTRY VIEW


©JGA, Inc. U.S.VISION

Sight Line Concept INTERIOR

“SIGHTLINE” CONCEPT INTERIOR VIEW


“EYE ON MAIN” CONCEPT PLAN


“EYE ON MAIN” CONCEPT VIEWS

J. BALDWIN’S OPEN JANUARY 2014 CO-DESIGNER: CHERYL BEHNKE, JGA PROFESSIONAL 1.6

CLIENT: JEFF AND ROSEMARIE BALDWIN

LOCATION: CLINTON TWP, MI

OBJECTIVE: Create a new interior design and marketing/brand direction for J. Baldwin’s restaurant and bar.

CONSTRAINTS:Consideration to a strictly limited budget due to was a priotiry for the client after a fire destroyed the original J. Baldwin’s restaurant.

APPROACH: Provide a modern and premium feeling dining experience while maintaining the family run business’ image as a local, casual destination for special events, important celebrations, or just a gathering with friends after work.

CONCEPT: The bar and lounge area became a focal point of the new design. A mix of cool LED and warm edison bulb lighting provides a unique atmosphere that is intimate and comfortable, but contemprary and exciting at the same time. Different seating styles throughout offer unique levels of privacy to cater to each customer’s event.


INTERIOR VIEW


INTERIOR VIEWS

WILLYS DETROIT OPEN JUNE, 2014 FREELANCE CLIENT: SHINOLA

LOCATION: DETROIT, MI

OBJECTIVE: Develop a unique, multi-brand retail concept as a sister store to Shinola, with space for rotating seasonal brands as well as permanent “flagship” brands including Filson and Steven Alan; as well as a counter for Drought, a local raw juice maker.

CONSTRAINTS:Highly flexible space must work with a wide variety of merchandising vehicles, as well as historical site restirictions and a limited start-up budget.

APPROACH: Create a simple module that can be easily engineered and flexibly arranged to change with the highly transient nature of the merchandise. Use of simple, industrial materials in a limited palette

CONCEPT: A customizable grid system that is used to divide and create space, as well as function in certain areas as merchandise displays that complement floor fix-tures. The grid is mostly independent of the surrounding architecture (enhancing the original building without hiding it) and integrates merchandise lighting. Opportunities exist to have both small, intimate spaces as well as grand open areas depending on the size and desired function for the adjacent brands.

INTERIOR VIEWS

WILLYS DETROIT OPEN JUNE, 2014 FREELANCE

CONCEPT VIEW

PROFESSIONAL 1.7

WILLYS DETROIT OPEN JUNE, 2014 FREELANCE PROFESSIONAL 1.7

INTERIOR VIEWS

WILLYS DETROIT OPEN JUNE, 2014 FREELANCE PROFESSIONAL 1.7

COLUMBUS RUNNING COMPANY SPRING 2011 INSTRUCTOR: HEIKE GOELLER STUDIO 2.1

OBJECTIVE: Create a flagship/prototype store intended specifically for application in an urban area for a company that has traditionally limited expansion to the suburbs. The new store should solidify the brand’s unfocused interior aesthetic in order to achieve a cohesive and memorable experience for future locations while maintaining a high level of product and service offerings.

CONSTRAINTS:The urban setting itself comes with issues that the CRC has not had many problems with in its relatively young existence: limited access and visibility, potential for increased competition, and premium price per square foot to start. Also, the store’s new look and feel should be obvious to customers but should work in concert with the brands being offered as merchandise in the store; one should not overshadow the other. Equally important is the com-munity integration that the Columbus Running Company takes pride in, including promotion for the CBUS Pacers running club.

APPROACHResearch and decision making were key to the early design process and choosing an appropriate neighborhood/site. Secondly, more research about the customer journey and insight gleaned from the client expertise dictated organization and function. Finally, the remaining work was developed through careful attention paid to market trends including inspiration from athletic apparel stores and fashion shoe retailers.

CONCEPT: The new CRC location represents a clearer direction for the brand, so simplicity in presentation and organization of displays/fixtures help to compliment and direct attention to the main focal point of the store which is the shoe wall in the second floor. The act of shopping for an athletic implement is aug-mented by the idea that there are spectators below observing the movement and action. Graphics on the walls are relevant to the specific location as well as Columbus’ current running culture and sporting history.

RECOGNITION:Best in Show, 2011 Ohio State University Department of Design Exhibition.


60 E Broad Street

2,200 square feet+530 mezzanine

17 ft on street

PROPOSED SITE


Focal Display Seating Apparel Cash/Wrap Fitting Rooms Massage Rental Office Restroom Cbus Pacers HQCirculation

GROUND LEVEL FLOOR PLAN


open to belowopen to below

Shoe Display Fitting/Analysis StorageCirculation

SECOND LEVEL FLOOR PLAN


GROUND LEVEL ISOMETRIC VIEW (numbers reference perspective views and graphics)


SECOND LEVEL ISOMETRIC VIEW


SHOE DISPLAY (1)


SECOND LEVEL FROM FRONT (2)


SHOE DISPLAY (3)


FIRST LEVEL FROM ENTRY (4)


DETAIL OF APPAREL AREA (6)


LEAVING STORE (7)


WALL GRAPHICS (7,8,9 clockwise from left)


SAMPLE FIXTURE DETAIL AND DIMENSIONS

M+R WINTER 2011 INSTRUCTOR: ERIN DUNCAN STUDIO 2.2

OBJECTIVE: Develop a new outlet store design. The store should function as an opportunity for testing layout, fixtures, finishes, and signage while continuing to develop the prototype design in preparation for future roll out.

CONSTRAINTS:The struggles of department store retailers during the recession is a hot topic in the retail design industry, as many operators currently looking for areas of expansion are using value based channels to open new locations. Measurable design goals include; cost of construction, ease in installation, adaptability to a variety of sites, flexibility for the future, merchandise presentation consistent with product allocation, and category concepts. Special attention is given to the ease in operations; selling to and assisting the guests, cueing, fitting rooms receiving, merchandising, and communicating merchandise layout.

APPROACHThe intent is to align the store environment with the core consumer and the current brand positioning of the parent brand - a now defunct department store - as well as competitors, to improve the effectiveness of the design in conveying the brand to the guest while correcting operational and merchan-dising needs within the store.

CONCEPT: M+R builds on its parent company’s core values by giving the ideas of luxury, service, and tradition a modern spin. The store design itself takes more responsibility in serving shoppers while still allowing associates to intervene seemlessly. A family of fixtures presented in a “theme and variations” style en-sures flexibility and cost effectiveness in alternate settings without sacrificing visual impact and brand conformity. Finally, shoppers still notice subtle hints of the opulence that the original brand was known for in details that promote an experience that is comfortable and special for a broad demographic.

RECOGNITION:Individual First Prize, 2011 Retail Design Institute 30th Annual International Student Store Design Competition.


hint

prepareexcite

advise

inspire

comfort

satisfy

indulge

directmotivate

women’s

men’s

homepointofsale

maindisplay

entry

fitting

fitting

intimate juniors

shoes shoes

accessoriesaccessories

young men’s

handbags

jewelry

home decortable top

housewares

silver

cosmetics

back of house bathrooms

CUSTOMER JOURNEY PROGRAM DIAGRAM


FLOOR/FIXTURE PLAN CEILING/ACCENT LIGHTING PLAN


a

b

a

b

FACADE ELEVATION (top)SECTION VIEWS


EXTERIOR PERSPECTIVE


INTERIOR PERSPECTIVE, MEN’S DEPARTMENT (top)INTERIOR PERSPECTIVE, WOMEN’S DEPARTMENT

5.53º

4.0’ 6.0’

1.13’

1.71’

2.0’

2.58’

0.5’

2.87’

3.44’

2.0’

3.73’

4.31’

4.6’

3.5’

3.5’

4.0’ 4.0’

3.5’


FEATURE FIXTURE DETAIL


2.0’

2.1’

4.2’6.0’

1.5’

5.0’

3.0’

1.0’

7.5’

101º 4.7’ 3.85’

3.5’

2.3’

1.1’

3.5’

5.0’

FIXTURE DETAIL

THANK YOUTYLER RINK1215 W FARNUM AVE #202ROYAL OAK, MI 48067

[email protected]

tyler rink - portfolio

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