txsae - design thinking to doing · 9/12/2018 1 from design thinking to doing greg roth interactive...
TRANSCRIPT
9/12/2018
1
From Design Thinking
to Doing
Greg Roth
Interactive Session
TeamBased
Conflict &Negotiation
WARNINGS
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XThese are the enemy
This doesn’t work
X
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R D&
R D&(Ripoff) (Duplicate)
No more
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“We’re the only people on earth that build ice castles the way we do it.”
“We’re inventing the whole thing from scratch.”
Balancing Art & Science
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Science
“A man should look for what is,
and not for what he thinks should be.”
Albert Einstein
Art
“The way to create art is to burn and destroy ordinary concepts
and to substitute them with new truths.”
Charles Bukowski
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Develop a “playbook” approach
Run quick, small‐team plays
Start with 1 hour per day
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5x5A 5‐day, 5‐hour process for “creative innovation”
How it can work
• Choose a broad challenge
• Recruit a team (4‐6 ppl, 8 max)
• Pick a facilitator
• ID experts and “users”
• Assemble data
• Have one room
• Give everyone same supplies
• MAKE THE TIME
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Start by slowing down
Talk about your different viewpoints
Develop a shared goal, not a “compromise schedule”
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Day 1 Agenda
• Share knowledge
• Understand the problem / Define success
• Identify constraints and pitfalls
• Invite experts in to brief the team
• Choose a smaller aspect of the bigger problem
Be ambitious but manageable
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Once you hit a wall, keep going
Day 2 Agenda
• Review the target of the problem
• Sketch out ideas on stickies
• Work silently
• Move about as necessary
• Do not allow ideas to “interact” yet
Leave ideas disorganized to “percolate”
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Find patterns ‐ group ‐ decide
Presenter
Roles
P
Facilitator Gallery
Devil’s Advocate
F GG G
GG
D
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Facilitator
FTell us more…
Hold that thought...
What’s most important…
Devil’s Advocate
DAre we sure…
What’s the best evidence…
The potential downside could be…
No Opinions
Not Personal
No Apathy
No Blocking
No Solutions
Groundrules for critique
I don’t like it
You didn’t do what I asked
It doesn’t matter
It will never work
Here’s what you should do… Would you consider…
It will never work
I’m struggling with…
I don’t see / We might need
What’s the significance of…
Bad Good
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Day 3 Agenda
• Find patterns and arrange ideas into groups• Discuss and critique major themes
• Vote on which theme to pursue
• Select best chance to achieve goal
Democracy + Meritocracy
Doesn’t have to be perfect, it just has to be real
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MVPs
Is it enough to share?
Day 4 Agenda
• Flesh out the theme of ideas
• Develop a “prototype” or “storyboard”
• What is the minimum amount of information needed to explain to an “outsider”?
• Drawing or one‐page outline
It doesn’t have to be pretty
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Pitch idea to 5 “outsiders”
Day 5 Agenda
• Frame the problem, explain the process
• Pitch/present prototype to “outsiders”
• Ask for specific feedback
• Collect and process what you hear
• Identify next step: “2.0” or “Take 2”
Seek the descriptive not the prescriptive
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Helping you have better ideas
