TWUSchool of Management

RealWorldExcellenceCome & get it at TWU online,on campus and across the globe.

Don’t Blink.Change happens at the speed of life.Build your knowledge to keep pace in the race.

Rock Your World.Come and see the world with us.

Pump it UP.Maximize your mental muscle — You’ll be GREAT!

Embracing Leadership

Wrap your arms around a bigger, better future!

Magic.It’s what happens when mind and intellect engage, taking you places you never thought you could go.

Come learn with us!www.twu.edu/somTexas Woman’s UniversitySchool of Management

Don’t Blink.Change happens at the speed of life.Build your knowledge to keep pace in the race. 2

Rock Your World.Come see the world with us. 4

Feel It.What would a career in fashion be like? 5

Embracing Leadership.Wrap your arms around a bigger, better future! 7

Pump it UP.Maximize your mental muscle - You’ll be GREAT! 9

Imagine It.Consider the finest in health systemsmanagement education. 10 10

Pop In.We’re waiting for you. Come on over. 11

Headlines.What are we doing and why? 12

Meet US.Who are we? Check us out. 13

© School of Management :: P.O. Box 425738 :: Denton, TX 76204-5738 Phone 940.898.2111 :: EMBA 940.898.2121

ContentsContentContext

Concepts

Business school isn’t what it used to be. In decades past, students graduated from high school, went to college, and then began their career. The tables have turned on that paradigm. The advent of high-tech learning helped make it easier to become educated without the on-campus experience.

Today’s student is older, wiser, career savvy. Today’s students have children and families and are caring for aging parents. They’re often established in career paths and looking for education that is specific to their business role.

In short, education has become more people-centric … more specialized … more specific to the needs of the individual and the corporation or association they serve.

That’s one reason why we have gone to a personalized delivery format. Many students rarely, if ever, visit the main TWU campus. Many of our classes are blended classes, which offer the high-tech teaching available on-line with the high-touch teaching that brings quality interaction and face time with the professors.

In our graduate programs, such as our Executive MBA, we make it very possible for the busy working professional to achieve their masters degree while still achieving balance in their lives. One way we do this is through a blended program that is 51% on-line. The other 49% is class time that happens on three Saturdays per course. The courses are staged so that a person can complete their EMBA in just 15 months. This is of great value to the high-achiever who is fast-tracking her career and wants the added business acumen that a quality EMBA program provides.

Lifelong learning is another essential element for today’s workforce. While many firms offer in-house universities, most companies are not financially able to support such a program. However, they still expect continuing education and build it into their performance review systems. That’s where we’re here to help.

TWU’s business professors are well equipped to bring quality training to the boardroom or the business’ brown bag lunch series — to the HR executive or the marketing pro or the CEO. Our customized learning modules help each individual to grow in their personal and professional lives and to expand their understanding and subsequent value to their firm.

We’re proud of our programs. Proud of the work we accomplish in helping our students achieve their educational goals as well as their professional dreams.

Call us and tell us how we can help you.

Dr. Paula Ann HughesDirector, School of Management

Don’t Blink

2 TWU School of Management • www.twu.edu/som

Change happens at the speed of life.

Build your knowledge tokeep pace in the race.

www.twu.edu/somTexas Woman’s University School of Management

Rock Your WorldTWU study tours are designed to provide students with business experiences within a global context. Participating in 7 to 10-day study tours allows students to peer into a larger globe and see the business world from a completely different point of view. Study tours embolden students to explore, expand and extend their understanding of the world. To learn about upcoming tours, download travel forms and apply for special scholarships, visithttp://www.twu.edu/som/Business/study_tours.html.

“Dr Hughes: I can’t possibly express how much I enjoyed this adventure. Hopefully, we will embark on many more

study tours together. Thanks for a splendid time.”Jacqueline Guthrie-Taylor

“This has been a wonderful experience that I hope to have the opportunity to re-experience.”Tammy Eldridge

mexico

canada

new york

spainnetherlands

hong kong

ireland

italygreece

new zealand

china

costa rica

washington d.c.

boston

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We have walked where Mao walkedWe have climbed where warriors climbedWe have gazed where slain students gazedWe have followed everyday footpaths the Chinese followAnd we have been bettered

We have seen Hong Kong as the British sawWe have strolled in the gardens where emperors strolledWe have visited the tombs a dynasty visitedWe have dined as the Chinese dineAnd we have grownTracy Mollett

france

england

thailand

Whether you have a flair for design or a penchant for merchandising, you’ll find many career options in the fashion industry. TWU’s proximity to the Dallas fashion market provides rich opportunities to gain access to high-profile designers and their cutting-edge creations.

A TWU bachelor’s degree in either fashion design or fashion merchandising is far more diverse than you might think. The classes provide a well-rounded business education, coupled with multidisciplinary and hands-on fashion experiences and internship/mentorship opportunities.

In the fashion merchandising degree program, students learn about merchandising, retailing, business, consumer behavior, retail planning and

buying, and fashion promotion. In the fashion design program, students design and construct apparel and related fashion products while learning about design principles, product development, apparel construction, fashion sketching, textiles, computer-aided design, and more.

“The academic programs prepare students to succeed in the fashion industry by including a strong liberal arts component in addition to industry-focused courses,” according to Program Director Dr. Deborah Young. “The programs provide graduates with the education and technical skills needed for a career in the fast-paced, exciting, global fashion industry.”

Few universities offer degrees in fashion-related fields. TWU’s award-winning program is considered one of the most influential programs in the nation.

To learn more, contact Dr. Deborah Young (for fashion merchandising) or Dr. Sheri Dragoo (for fashion design). Both can be reached at 940.898.2661 or ft@twu.edu.

Feel It.What would a career

in fashion be like?

Are You Up For It?What does it take to make it in the fashion world? Our research indicates that success is generally achieved by those who possess the following talents and skills:

n Analytical abilityn Management skillsn Artistic creativity/originalityn Genuine interest in other peoplen Willingness to work hard and learnn Technical knowledgen Leadership skillsn Ability to interpret fashion trends

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Or when your teenager is on Facebook.com? These constant threats to our personal privacy and how we react to them is the focus of my current research stream: Consumer and Organizational Responses to On-line Privacy.

It fascinates me that people may not be willing to give you the time of day when you meet them face to face. But go online, and you can find out their favorite foods, colors, shopping sites, and much more. My research into on-line privacy has three main focus areas:

1. How consumers react to privacy invasionUsing a series of focus groups and online surveys, I have looked at how consumers cope with these constant threats to their privacy. Their range of adaptive behaviors includes: • withdrawal (limiting online time) • falsification (giving false personal information) • denial (refusing to admit that one’s identity could be stolen) • false hope (“it will not happen to me”), and • care (accepting the risk and taking adequate steps to protect one’s privacy.) This stream of research has found that these behaviors depend on the individual’s self perceived technological competence (SPTC).

2. How consumers actually behave when they are onlineIt is a given that if you ask someone how concerned they are about their privacy, they will say, “very concerned.” This is one of the limitations of using the survey approach to studying privacy. To overcome this, I used a web experiment to see what information consumers are actually ready to part with. This study showed that if the brand of the e-tail site was trustworthy and known, people are willing to part with personal information. Contrary to popular notion, people are not so willing to give up their personal details in exchange for a freebie.

3. How organizations manage privacyI am currently looking at how organizations frame and implement their privacy policies. There appears to be a wide spectrum of strategies with respect to managing privacy. Some companies look at it as a legal necessity. These companies are less likely to have comprehensive and generous privacy policies. Companies who think of managing privacy as a strategic tool to build relationships with their customers are more likely to implement a privacy policy appropriately.

Dr. Pushkala Raman is an Assistant Professor of Marketing in the TWU School of Management. Her recent presentations include: If Her Name Is on It, She Must Be Famous: The Impact of Naming the Spokesperson on Attitude Toward the Ad, presented at the Association for Education in Journalism and Mass Communication convention (co-authored with Dr. Kartik Pashupati of Southern Methodist University) and To Give or Not to Give: Providing Personal Information to On-Line Firms, given at the Direct Marketing Educational Foundation conference (co-authored with Susan Brudvig and Dr. Charles Hofacker, both of Florida State University). To learn more about her research, contact Dr. Raman at (940) 898-2755 or praman@twu.edu.

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Who’s Snooping?

“...if you ask someone how concerned they are about their privacy, they will say ‘very concerned.’ “

Have you ever worried about who

is snooping while you shop for your favorite

bath salts? Or when you provide a credit card number to an

online retailer?

By Dr. Pushkala Raman

TWU School of Management • www.twu.edu/som

Embracing LeadershipTWU to Offer Unique, Experience-RichLeadership Institute

“Get up and find some different circumstances if you don’t like the ones you’ve got.”

That’s what Mary Saunders says. And that’s what Mary Saunders lives. As a retired Major General from the U.S. Air Force, her circumstances have changed many times throughout her distinguished career. Whether serving at the Pentagon or on remote assignments across the globe, she has shown her solid leadership acumen in the midst of trying and difficult times.

General Saunders’ wide-ranging experiences provide an ideal background for her current role as Executive Director of the TWU Leadership Institute, a new initiative established by the university in 2006. According to General Saunders, the institute will provide development opportunities that will include leadership workshops, courses, conferences, mentoring, and guest speakers.

“Leadership training is already a vital skill that is taught throughout the university,” says General Saunders. “Our goal is to expand both the number and complexity of opportunities available.” The institute

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Major General Mary Saunders: “We’re training up more than supervisors; we’re training up high-quality leaders.”

is a tool to bring leadership training into a wider and broader role. “People must do different things at a faster rate today,” she adds. “As we look at the world, we see that demand occurs faster and is global. Our job is then to provide more responsive leadership preparation; to respond to what’s going on in the world in terms of leadership, as well as provide practical learning opportunities.”

General Saunders developed the framework for the institute through speaking to student organizations and faculty advisers. Through this research she discovered two elements of leadership that were clearly a desire to those who were surveyed:

1. improved communication skills – written and oral2. increased problem solving and critical thinking skills

To provide creative and responsive leadership preparation and increased practical opportunities for students to gain leadership experience, she hopes to place students into summer internships at think tanks. There, they can practice leadership skills while working on large, interesting, global projects. “This opportunity would be available for all students, whether nursing students or textile majors, whether on-campus students or those who we teach through distance learning curriculum,” she adds. “We hope to also offer internships in other countries and cultures, to use leadership skills to help others and to allow students to learn within the complexities of our dynamic world.”

Her short-term goal is to select the first group of students to be assigned to the institute. The inaugural

group will include students from TWU campuses in Denton, Houston, and Dallas. General Saunders’ long term goal is to create a minor in leadership and a graduate-level certification process. She would also like to expand leadership opportunities for staff and faculty.

The institute depends on the wise counsel of a 13-person advisory board that includes faculty and staff who help form and shape the program.

The TWU Leadership Institute is unique because it will integrate leadership skills as they relate to personal financial responsibility as well as healthcare and wellness. “Obesity and debt are rampant in our world,” she continues. “The leaders we train should see their personal decisions as part of the leadership equation. Strong leaders are healthy leaders. Strong leaders are financially astute and able to handle their own financial wellness.”

Sir Winston Churchill once said, “It is not enough to do your best, you must succeed in doing what is necessary.” General Saunders exemplifies the truth of this quote in the work she is doing today. “I will be part of making a difference,” she says. “I take it personally. TWU’s Leadership Institute is an idea whose time has come. We’re training up more than supervisors; we’re training up high-quality leaders.”

One of General Saunders’ favorite poems is The Road not Taken, by Robert Frost. It speaks of plowing new ground, rather than following in the footstep of others. General Saunders sees the program as an opportunity to raise up agents of change who are willing to make a difference and step right up into each circumstance ... to see a challenge and seize it … to be change agents for good.

Are You Ready?Students who would like to participate in the TWU Leadership Institute should contact General Saunders at (940) 898 3210 or msaunders@twu.edu. More information about the institute is available at www.twu.edu/li.

Ann Tubbs, Leadership Institute staff member, Sheila Kellagher, a TWU Distinguished Alumnus, and General Saunders.

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Pumpit up.Maximize your mental muscle.

TWU Comes to YouTWU offers corporations customized MBA and certificate programs designed to meet your employees’ executive education, management and leadership needs. Your offices become the classroom as we bring quality, personalized training right to your door. A TWU custom education program offers your team great value:

• Highly qualified, tenured professional educators• Public university tuition and fees with NO hidden costs• Accelerated MBA completion• Flexible course schedules that accommodate employee schedules and workloads• Respects for an intelligent work/life balance

Learn more. Expect more. Get it.We’re TWU and we’re here for you. That’s a promise.

You arethe Uin TWU.A university is not so much a place as a constituency of people;

A group of like-minded souls striving to be their best, do their best, to make the most of what they have and what they know they can be.

You are the soul of the university; the heartbeat of the corporate world; the ones who will reinvent tomorrow’s future.

Come to TWU and we will help you become the leader you are meant to be.

Jump In!One of the added values for graduate and undergraduate business students is their capstone requirement to interact with the community; to impart knowledge and help businesses and organizations grow and thrive. Their selfless efforts have ranged from helping to define the strategy for a unique teen fitness facility to combat teenage obesity to designing cost evaluations to bring urgent care facilities into community settings. We’re helping business succeed. You can do it too. Jump in and join us!

9TWU School of Management • www.twu.edu/som

Professionals in the D/FW metroplex now have a new program to promote the skills and leadership abilities of health care providers.

Choose from:1. The 45-hour Masters in Health Systems Management (MHSM) or2. The 57-hour MBA/MHSM dual degree

Both programs are designed to prepare future executives to assume management and leadership positions in health care organizations. AND, the programs meet the needs of the working professional. Course formats are a blended delivery of online and lecture sessions. Courses meet in the evening and on Saturdays at TWU’s Dallas - Parkland campus.

The program emphasizes three general areas:The Health Care Environment This segment helps you clearly understand the history and organization of the health care system, the utilization and quality of health care, policy issues, and legal aspects related to health care delivery.The Management Science This segment helps you become proficient in organizational and operational analysis, human resource management, and financial and quantitative analysis.Strategy and Leadership This segment gives you skill in strategic planning and leadership behavior and includes an emphasis on ethical, social, and community responsibilities.

To apply, you will need to provide two letters of reference, a resume, an acceptable GPA and official college transcripts. You do not need to have GRE or GMAT test scores and no specific undergraduate major is required.

To learn more, view the frequently asked questions at www.twu.edu/som/Business/mhsm.For specific program consultation, contact Dr. Paula Ann Hughes at pahughes@twu.edu.

Reach YourLearning Potential

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DENTONP.O. Box 425589Denton, TX 76204940.TWU.2000(940.898.2000)

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HOUSTON CENTER6700 Fannin St.Houston, TX 77030713.794.2000

Pop InWe’re waiting for you.

For further details and explanations, contact the School of Management at 940.898.2111. 11

TEACHING FACILITIES

FORT WORTHRegion XI3001 North Freeway, ExitFort Worth, TX 76106

PLANOSockwell Center6301 Chapel Hill Blvd.Plano, TX 75093-6395

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Texas Woman’s University Campus Map

SIFE LIFESherrie Taylor (School of Management) was appointed to the Students in Free Enterprise (SIFE) USA Faculty Advisory Committee. The 15 advisory committee members represent more than 1,000 SIFE USA faculty advisers from more than 800 colleges and universities in the United States.

Dr. David Rylander and Ms. Sherrie Taylor are Sam Walton Fellows who have led TWU’s SIFE team to national competition five of the last seven years. As part of the competition, SIFE students embrace the goal to change the world by helping people empower themselves to achieve their dreams. TWU projects have included: teaching elementary students marketing and currency exchange concepts through creative games; helping middle school students learn to operate a school store; working with high school students on business plans and ethics; and teaching senior citizens how to protect themselves against fraud.

In Other News …Business students in TWU’s School of Management won second place for the Undergraduate Specialized Case of the Year during the 2006 United States Association for Small Business and Entrepreneurship/Small Business Institute® conference.

TWU’s enrollment grew 31.9 percent from 2002-06, the fourth-highest enrollment growth percentage among universities in Texas. (Texas Higher Education Coordinating Board, Fall 2006)

U.S. News and World Report magazine ranks TWU third in the state and 29th in the nation among national universities with the most diverse student populations. Minority students comprise 36 percent of TWU’s enrollment. An additional 4 percent are international students. (2006 Best Colleges issue)

Entrepreneur Magazine ranked TWU’s School of Management among its Top Ten Entrepreneurial Colleges - Limited Curriculum. (2005)

Hispanic Outlook in Higher Education magazine rates TWU a Publisher’s Pick for its record of recruiting and graduating Hispanic students. The magazine also lists TWU among its Top 100 Schools for Hispanics. (2006)

____Texas Woman’s University is accredited to offer bachelor’s, master’s and doctoral degrees by the Southern Association of Colleges and Schools, 1866 Southern Lane, Decatur, GA, 30033-4097; 404.679.4501.

Headlines

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FACULTY AND STAFF

BUSINESS & ECONOMICSDr. Paula Ann HughesDirector, School of Management

Barbara Meriwether Administrative Assistant Dr. Pam BakerAssistant Professor

Becky BryantExecutive MBA Program

Desiree ElliottProject Coordinator - Web Designer

Dr. Adelaide GriffinProfessor

Dr. Michiko HayhurstAssistant Professor

Dr. Phyllis MercerAssociate Professor

Sharyn OpbroekSenior Academic Advisor

Dr. Michael RaisinghaniAssociate Professor

Dr. Pushkala RamanAssistant Professor

Dr. Reg RezacProfessor

Dr. David RylanderAssociate Professor

Sherrill TaylorSenior Lecturer

Dr. Mark TengesdalAssociate Professor

Dr. Kerry WebbAssistant Professor

Linda WeeAcademic Planning

HEALTH SYSTEMS MANAGEMENTDr. Rob MaurerAssociate Professor, Program Director

Dr. Meera AnanthswamyMHSM Coordinator

Dr. Pat DriscollAssociate Professor

USHere’s who we are.

Get to know us.FASHION & TEXTILESDr. Deborah YoungProfessor, Program Director

Dr. Sheri DragooAssociate Professor

Sara LindsaySecretary

Dr. Nancy PickettAssistant Professor

Dr. Charles RiggsProfessor

UNDERGRADUATE PROGRAMS

BUSINESS & ECONOMICSMajor: AccountingMinor: Business Administration

Major: General Business Minor: Business Administration

Major: General Business Minor: Small Business/Entrepreneurship

Major: ManagementMinor: Business Administration

Major: MarketingMinor: Business Administration

Major: Management-HR Emphasis Minor: Business Administration

Major: Finance Minor: Business Administration

FASHION & TEXTILESMajor: Fashion MerchandisingMinor: Business

Major: Fashion DesignMinor: Art & Business Electives

GRADUATE PROGRAMSExecutive Masters in Business Administration

Masters in Health Systems Management

Dual Masters in Business Administration

Masters in Business Administration/Masters in Health Systems Management

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