POLLY ADAMS NATHAN BECK MAYA CHATILA AMANTHA LOTT

Serv 312/722

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EMANCIPATE-to set free,

especially from legal,

social, or political

restrictions.

E

MEN

SIP

ATE

3

PROCESSBRAINSTORMING & STORYTELLING

FREE

THE

MEN

FREE

THE

SMOOTHIES

4

PROCESS

FREE

THE

PUPPIES

3 DIFFERENT STORIES

A man enjoyed a carton of chocolate almond milk,

and disposed of it in the trash. The man noticed

his dog sitting in the corner sadly watching the

carton enter the trashcan. The sad look on his

dog’s face tugged at his heart strings, and

reminded him of how terrible puppy mills are. He

decided to do something about it, however his

knowledge was limited and he needed wifi to do

some more research. On route to the local library,

he found himself waiting for a bus much longer

than he anticipated. Even though the

transportation in Savannah set him back a couple

of hours, he was able to bridge the knowledge gap

he had about the terrible fate hungry puppies face

in mills. Motivated to make a change, he sold his

Michael Kors watch to donate to charities that

fight euthanasia.

PROCESSSELECTED STORY

5

● chocolate almond milk

● trash

● puppy mills

● wifi

● libraries

● transportation in

Savannah

● knowledge gap

● hunger

● Michael Kors watch

● Euthanasia

6

ACCESSIBILITYCENTRAL THEME

● Selling objects to get information● Trading / Bartering● Being unable to access necessary items

7

FINAL STORY

A blind individual and

their service dog get

separated within a maze,

due to the loud noise of

fireworks.

8

FINAL STORYCONCEPT SPACES DEVELOPED

EDUCATION

TOURISM

DEPRESSION

SHIPPING PROCESS

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FINAL STORYCONCEPT SPACES DEVELOPED

EDUCATION

TOURISM

DEPRESSION

SHIPPING PROCESS

A young freshman student is beginning to navigate

the waters of college. With the guidance of mentors

and professors the student hopes to graduate in four

years and receive their degree. There are many

opportunities to become distracted or stray from the

path of academic success and the guidance of those

attempting to guide them including parties,

extracurriculars, dating, and sports among others.

10

FINAL STORYSELECTED CONCEPT SPACE DEVELOPED

Service to connect curious students

with peers who have had similar

experiences.

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SERVICE DEVELOPMENT SERVICE DEFINITION

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PHASE 1 TESTINGSERVICE VARIABLES TO TEST

Service to connect curious students with peers

who have had similar experiences.

● Reaction to receiving money● How to communicate need● Location

● Incentive● Motivation based on ease● Worth/Value

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SERVICE DEVELOPMENT FEEDBACK & RESPONSE

`

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CONCEPT REFRAMEFEEDBACK & DISCUSSION

A peer-to-peer service that provides students

an opportunity to receive help and earn

money.

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● Excel in school

● Manage time more

efficiently

● Maintain a healthy

lifestyle

● Have some free

time

24 yrs old

DESIGN MANAGEMENT

Needs help getting things done

● Confident

● Perfectionist

● Studious

● Approachable

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PERSONA 1Carly

VALUES GOALS

BEHAVIORS

ACTIVITIES

● Time over money

● Earning a

valuable

education

● Independence

● Being

productive

● Working on

collaborative

projects

● Studies at the

local coffee

shop

● Earn extra cash

● Produce quality

projects

● Have strong

relationships with

friends

19 yrs old

ANIMATION

Has free time to earn cash

● Laid back

● Eager when

motivated

● Supportive

17

PERSONA 2Austin

VALUES GOALS

BEHAVIORS

ACTIVITIES

● Good deals

● Taking time off

studies

● Spending time

with friends

downtown

● Enjoys

chilling at

friends’ house

● Biking around

downtown

● Going out for

meals/snacks

18

CUSTOMER JOURNEYCarly

Create an

account

Create taskWait on

task to be

selected

Confirms

interest on

task

Sends

details to

page

Receive

interest on

task

Page

completes

task

Task

completed

Compensation

given

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CUSTOMER JOURNEYAustin

Create an

account

Browse

postings

from others

Select and

apply to

posting(s)

Receive task

confirmation

Wait on

offers to

be accepted

Receive task

details from

postee

Complete

task

Receive

compensation

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PROTOTYPING PHASE 1Website and Flyers

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INITIAL DISCOVERIES

What serves as

a proper

incentive?

Needs

vs

Wants

Paying to

give/take

advice

Ranking

SystemHow many

people are

willing to

pay?

COMPLEXITY

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INITIAL DISCOVERIES

What serves as

a proper

incentive?

Needs

vs

Wants

Paying to

give/take

advice

Ranking

SystemHow many

people are

willing to

pay?

23

PHASE 2 TESTING SERVICE VARIABLES TO TEST

● Willingness● Worth● Distance● Taboo of task● Simplicity of task● Convenience

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PROTOTYPING PHASE 2TASK STATION & FLYERS

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PARTICIPANTSTASK PROVIDERS

Name: Sevgim

Task: Pump bike tires (grey bike with blue rims)

Form of payment: Soda & chips

Start time: 5 pm

Finish time: 5:30 pm

Name: Stephanie

Task: Resume graphic design

Form of payment: Trade for photography, copy editing,

life coaching, resume building

Start time: This week

Finish time: End of quarter

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PARTICIPANTSTASK PROVIDERS

Name: Owen

Task: Describe how Gulfstream can be more user-friendly for

student presentations(Solving for issues at hand: 3,500

sketches on the wall can’t be there)

Form of payment: Limited 3D print

Start time: November 2, 2015

Finish time: End of next week

Name: Ines

Task: Words of encouragement posted on locker

Form of payment: Chocolate chip cookie

Start time: November 3, 2015 at 8:45 am

Finish time: November 3, 2015 at 9:00 am

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PARTICIPANTSTASK COMPLETERS

Name: Jonathan

Task Completed:Words of encouragement posted on locker

Start time: November 2, 2015 at 4:54 pm

Finish time: November 2, 2015 at 4:56 pm

Task Provider

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PROTOTYPING PHASE 3

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PHASE 3 DISCOVERIES

Personal

Touch

Traffic

of users

Incentive

range

Willingness

to participate

Medium of

communication

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NEXT STEPSFURTHER PROTOTYPING

● App design/

wire framing

● Monetization

● Convenience

● Social aspect

● Intuition impacts

decision over

logic of making $

REFLECTIONS & QUESTIONS