two perspectives entrepreneurial approach versus general management

TWO PERSPECTIVES TWO PERSPECTIVES

Entrepreneurial Entrepreneurial Approach versus Approach versus

General General ManagementManagement

PERSPECTIVESPERSPECTIVESEntrepreneurial versus General Entrepreneurial versus General

ManagementManagement

ATTRIBUTE: Strategic OrientationATTRIBUTE: Strategic Orientation

Entrepreneurial Entrepreneurial PerspectivePerspective

General General Management Management PerspectivePerspective

Driven by Driven by Perception Of Perception Of Opportunity’s Opportunity’s Ultimate ValueUltimate Value

Driven by Currently Driven by Currently Controlled Controlled ResourcesResources



ATTRIBUTE: Nature of ATTRIBUTE: Nature of Commitment to OpportunityCommitment to Opportunity



Sense of Urgency to Sense of Urgency to Obtain Competitive Obtain Competitive

AdvantageAdvantage

Evolutionary with Evolutionary with Long-Term DurationLong-Term Duration



ATTRIBUTE: Commitment ProcessATTRIBUTE: Commitment Process



Multiple Stages: Multiple Stages: Incremental Risk-Incremental Risk-Taking; Resolve Taking; Resolve

Uncertainty by Learning Uncertainty by Learning before Actingbefore Acting

Comprehensive Single Comprehensive Single Stage: Complete Stage: Complete

Commitment before Commitment before Decision to Act Decision to Act



ATTRIBUTE: Resource ControlATTRIBUTE: Resource Control



Episodic Use: Rent Episodic Use: Rent (not Own) Required (not Own) Required

Resources; Use only Resources; Use only when Neededwhen Needed

Ownership, Control Ownership, Control and Employment of and Employment of

All Required All Required Resources Resources



ATTRIBUTE: Organizational StructureATTRIBUTE: Organizational Structure



Flat or Matrix; Informal Flat or Matrix; Informal Communication Communication

Networks; Decision-Networks; Decision-Making located where Making located where

NeededNeeded

Formalized Hierarchy Formalized Hierarchy with Decision-Making with Decision-Making Location determined Location determined by Control not Need by Control not Need



ATTRIBUTE: Management StyleATTRIBUTE: Management Style



Value-Based and Value-Based and Team-Oriented; Team-Oriented;

Compensation linked Compensation linked to Organizational to Organizational

SuccessSuccess

Resource-Based; Resource-Based; Compensation linked Compensation linked

to Individual to Individual AchievementsAchievements

two perspectives entrepreneurial approach versus general management

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