two marks of identity

Two Marks of Identityuniportmodulightor

Designed & Written By Emily CappaCorporate DesignFall 2010Parsons The New School For Design

Two Marks of Identityuniportmodulightor

Designed & Written By Emily Cappa

Aboutthisbook

Corporate design is the process of creating and delivering the image or identity for a collective entity. It is the act of creating a quick and certain voice for the company. This is the collection of two marks I designed and their application processes.

Contents

about this book

Uniport International Relocations Corporation logotype typography & color applications business card letterhead personal letterhead envelope truck

Modulightor logotype and symbol typography & color applications business card letterhead personal letterhead envelope memo form fax form poster packages

Production Notes

CD of pdfs

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Uniport is a full service international transportation company that needs toestablish a big company image.

The company moves individuals and companies locally, within your state, across the country, or around the world. It’s headquarters is in New York with main offices in London, Paris, Berlin, Hong Kong, and Tokyo.

Uniport is movementUniport is globalUniport is professionalThe serif arrows going in every which way represent movement.The rounded nature of the letters represent global.The use of a modified Helvetica typeface represents professional.

Uniport is a full service international transportation company that needs toestablish a big company image.

The company moves individuals and companies locally, within your state, across the country, or around the world. It’s headquarters is in New York with main offices in London, Paris, Berlin, Hong Kong, and Tokyo.

Uniport is movementUniport is globalUniport is professionalThe serif arrows going in every which way represent movement.The rounded nature of the letters represent global.The use of a modified Helvetica typeface represents professional.

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7

A modified version of Helvetica Neue was used for the letters of the logotype itself. Helvetica was used for the accompanying text during the application process. Helvetica is a sleek, modern, and professional font. Uniport is a sleek, modern, and professional moving company. I emphasized the roundness of the letters to emphasize the global nature of the company.

The color is mostly blue with a green accent to represent the fact that Uniport is a global company. Similar to the globe, which is mostly blue accented with green, Uniport’s logo is mostly blue accented with green.

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

helvetica neue

helvetica

RGB 55 192 198CMYK 88.31 0 30.74 0Pantone 325C


7

The design system is clean, organized, and remains constant throughout all applications. The lockup of all elements were carefully considered. The logotype is emphasized and all supporting text elements sit in their appropriate place.

UN I P O R T I N T E R N A T I O N A L R E L O C A T I O N S CO R P

8 6 TR I N I T Y PL A C E

N E W YO R K N Y 1 0 0 0 6T

212 206 5030 F212 206 5031

L E L A N D B A R N U MP R E S I D E N T

l ba rnum@un ipo r t . com

9

The design system is clean, organized, and remains constant throughout all applications. The lockup of all elements were carefully considered. The logotype is emphasized and all supporting text elements sit in their appropriate place.

UN I P O R T I N T E R N A T I O N A L R E L O C A T I O N S CO R P

8 6 TR I N I T Y PL A C E

N E W YO R K N Y 1 0 0 0 6T

212 206 5030 F212 206 5031

L E L A N D B A R N U MP R E S I D E N T

l ba rnum@un ipo r t . com

Le Corbusier created the architectural“Modulor” concept, a proportionalvocabulary that responds to the human scale.

In the seventies Paul Rudolph, the great modernist architect - amiss of choices from the lighting industry - was a formative force for Modulightor: he thought of a correlating concept in lighting: A source that would be able to create lighting solutions that are corresponding to situation specific requirements in terms of design, amount of light, dimensions, proportions and finishes etc...

The initial letter logo is based off the architecture of the lighting elements.The M appears as if it were made from the modules of the fixtures. Theiidentification mark was designed to represent the product it seeks to sell.

MODULIGHTOR INC.C U S T O M I Z E D M O D E R N L I G H T I N G

15

Le Corbusier created the architectural“Modulor” concept, a proportionalvocabulary that responds to the human scale.

In the seventies Paul Rudolph, the great modernist architect - amiss of choices from the lighting industry - was a formative force for Modulightor: he thought of a correlating concept in lighting: A source that would be able to create lighting solutions that are corresponding to situation specific requirements in terms of design, amount of light, dimensions, proportions and finishes etc...

The initial letter logo is based off the architecture of the lighting elements.The M appears as if it were made from the modules of the fixtures. Theiidentification mark was designed to represent the product it seeks to sell.


Modulightor sells modern lighting. I used Futura, both as a basis for the identification mark and for the accompanying text during the application process. Futura is a font designed by Paul Renner that has become representative of the Bauhaus design style. It is a modern typeface and is very geometric. It is the perfect font to highlight Modulightor’s sleek, modern, geometric fixtures.

The soft grey colors are taken from the reflected light that bounces off the fixtures. The colors whisper, mimicking the delicate reflected light.



serifa std 45 light

futura

RGB 150 152 154CMYK 43.36 34.77 33.2 0.78Pantone 423C


17

Modulightor sells modern lighting. I used Futura, both as a basis for the identification mark and for the accompanying text during the application process. Futura is a font designed by Paul Renner that has become representative of the Bauhaus design style. It is a modern typeface and is very geometric. It is the perfect font to highlight Modulightor’s sleek, modern, geometric fixtures.

The soft grey colors are taken from the reflected light that bounces off the fixtures. The colors whisper, mimicking the delicate reflected light.



serifa std 45 light

futura

RGB 150 152 154CMYK 43.36 34.77 33.2 0.78Pantone 423C


The design system is clean, organized, and remains constant throughout all applications. The lockup of all elements were carefully considered. A big desire was to send traffic to the website. The website is highlighted by always sittingin a grey band found at the bottom of all application elements.

SHOWROOM HOURS

MON-FRI 9AM-5.30PM

“. . . IT S AS IF THE WALLS ARE CARESSING YOU WITH THEIR LIGHT.” P A U L R U D O L P H

MODULIGHTOR.COM246 EAST 58TH STREET

NY, NY 10022


T E L 212.371.0336 EXT 15 F A X 212.371.0335 C E L L 917.498.5827

246 EAST 58TH STREET

NY, NY 10022

E R N S T W A G N E RPRESIDENT

[email protected]


19

The design system is clean, organized, and remains constant throughout all applications. The lockup of all elements were carefully considered. A big desire was to send traffic to the website. The website is highlighted by always sittingin a grey band found at the bottom of all application elements.

SHOWROOM HOURS

MON-FRI 9AM-5.30PM

“. . . IT S AS IF THE WALLS ARE CARESSING YOU WITH THEIR LIGHT.” P A U L R U D O L P H

MODULIGHTOR.COM246 EAST 58TH STREET

NY, NY 10022


T E L 212.371.0336 EXT 15 F A X 212.371.0335 C E L L 917.498.5827

246 EAST 58TH STREET

NY, NY 10022

E R N S T W A G N E RPRESIDENT

[email protected]


D A T E N U M B E R O F P A G E S I N C L U D I N G T H I S P A G E

T O :

F A X N U M B E R :

F R O M:

C O M M E N T S :

F A X


T E L 212.371.0336 F A X 212.371.0335

MODULIGHTOR.COM246 EAST 58TH STREET NEW YORK, NY 10022

MODULIGHTOR.COM

T h i s i s a M e m o f o r M o d u l i g h t o r I n c . T h i s i s a M e m o f o r M o d u l i g h t o r I n c . T h i s i s a M e m o f o r M o d u l i g h t o r I n c . T h i s i s a M e m o f o r M o d u l i g h t o r I n c . T h i s i s a M e m o f o r M o d u l i g h t o r I n c . T h i s i s a M e m o f o r M o d u l i g h t o r I n c . T h i s i s a M e m o f o r M o d u -l i g h t o r I n c . T h i s i s a M e m o f o r M o d u l i g h -t o r I n c . T h i s i s a M e m o f o r M o d u l i g h t o r I n c . T h i s i s a M e m o f o r M o d u l i g h t o r I n c . T h i s i s a M e m o f o r M o d u l i g h t o r I n c . T h i s i s a M e m o f o r M o d u l i g h t o r I n c . T h i s i s a M e m o f o r M o d u l i g h t o r I n c . T h i s i s a M e m o f o r M o d u l i g h t o r I n c . T h i s i s a M e m o f o r M o d u l i g h t o r I n c . T h i s i s a M e m o f o r M o d u l i g h t o r I n c .

M E M O

T E L 212.371.0336 F A X 212.371.0335

[email protected] EAST 58TH STREET NEW YORK, NY 10022


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D A T E N U M B E R O F P A G E S I N C L U D I N G T H I S P A G E

T O :

F A X N U M B E R :

F R O M:

C O M M E N T S :

F A X


T E L 212.371.0336 F A X 212.371.0335


MODULIGHTOR.COM

T h i s i s a M e m o f o r M o d u l i g h t o r I n c . T h i s i s a M e m o f o r M o d u l i g h t o r I n c . T h i s i s a M e m o f o r M o d u l i g h t o r I n c . T h i s i s a M e m o f o r M o d u l i g h t o r I n c . T h i s i s a M e m o f o r M o d u l i g h t o r I n c . T h i s i s a M e m o f o r M o d u l i g h t o r I n c . T h i s i s a M e m o f o r M o d u -l i g h t o r I n c . T h i s i s a M e m o f o r M o d u l i g h -t o r I n c . T h i s i s a M e m o f o r M o d u l i g h t o r I n c . T h i s i s a M e m o f o r M o d u l i g h t o r I n c . T h i s i s a M e m o f o r M o d u l i g h t o r I n c . T h i s i s a M e m o f o r M o d u l i g h t o r I n c . T h i s i s a M e m o f o r M o d u l i g h t o r I n c . T h i s i s a M e m o f o r M o d u l i g h t o r I n c . T h i s i s a M e m o f o r M o d u l i g h t o r I n c . T h i s i s a M e m o f o r M o d u l i g h t o r I n c .

M E M O

T E L 212.371.0336 F A X 212.371.0335

[email protected] EAST 58TH STREET NEW YORK, NY 10022


MODULIGHTOR.COM


246 EAST 58TH STREET NEW YORK, NY 10022

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ProductionNotes

Printed at ParsonsBound and constructed by me!

two marks of identity

Documents

global company

big company image

professional moving

global nature

modified helvetica typeface

new york

rounded nature

professional font