twnkls presentation to augmented reality marketing conference

From engine room to museum

hall.

From engine room to museum hall.

twnkls | augmented reality


From engine room to museum hall.


© 2015 twnkls | augmented reality

1. About TWNKLS Who we are and what we do

2. The new medium The meaning of augmented reality

3. The museum hall Education and experience

4. The engine room Assistance and training

5. Technology Presentation, tracking, data, devices

TWNKLS | In this presentation


tt

TWNKLS|kantoor



campaign experience enterprise

TWNKLS | We have worked with


Awards “Auggie” for “Best enterprise AR project” at the Augmented World Expo 2013, (USA)

“Best Mobile business Platform” at MMMA 2013, Amsterdam (NL)

Runner Up for “Best AR campaign” at the Augmented World Expo 2013 (USA).

FWA site of the day for “Staatsloterij Campaign” 2013 (Global)

Nominations

Finalist for “Beste enterprise AR project” at the Augmented World Expo 2014, (USA)

Nominated for Dutch Interactive Awards “Disrupter” 2014, Amsterdam (NL)

Nominated for SpinAwards “Disrupter of the Year” 2013, Amsterdam (NL)

Nominated for Dutch Interactive Awards “Innovation” 2013, Amsterdam (NL)

Nominated for Augmented Summit “Best AR Practical case study ” 2013, London (UK)

TWNKLS | Awards and nominations


Remixing the real world with

virtual add-ons


TWNKLS | Virtuality continuum


AR

is a new medium

to tell, learn and

experience

TWNKLS | The new medium


Context

Content

Concept

TWNKLS | The new way


Two cases to exemplify this.


TWNKLS | The Mauritshuis


TWNKLS | Gouden Zaal


Education and Experience Pellegrini at the Mauritshuis


TWNKLS | The Golden Room


Dutch Masters

• Water taxi


Maritime augmented reality

Assistance and training


TWNKLS | Education and training

The Real Thing .....


Education and Discovery


Let’s talk platforms.

1) Recognition and Tracking

2) Presentation

3) Data storage and retrieval

4) Application

5) Concept/Business Case


TWNKLS | Platforms


No point features Changing light Object is not static

Changing light, 3D surface: Too few planar point features Articulated structure

TWNKLS | Recognition and tracking


None of these solutions can

recognize and track textured or

untextured 3D objects and

environments under varying light.

(aka the real world)



TWNKLS | Presentation


User

Profiles

Analysis

Statistics Sensor

Data Data 1

Presentation / Content Delivery

Communication

Business

rules

Application and Data storage/Retrieval

Recognition and Tracking

TWNKLS | Platform


Context

Content

Concept

TWNKLS | Summing up


Gerben Harmsen

[email protected]

www.twnkls.com

@twnkls_AR

LEGAL NOTICE

The information in this document incorporates the proprietary knowledge of twnkls | augmented reality, any party accepting this document does so in confidence and

agrees that it shall not be duplicated in whole or in part and not disclosed to others without the written consent of twnkls | augmented reality, The Netherlands.

mailto:[email protected]

http://www.twnkls.com/

TWNKLS/ initiatieven

Urban Augmented Reality

© 2014 twnkls | augmented reality © 2014 twnkls | augmented reality

Applus+ RTD Welding inspection via non-destructive testing (NDT)


Tugboat bridge (Boskalis) Tugboat engine room

Radio-active density transducer

(IHC Systems) On-deck installations

Damen Shipyard Navy

Tyrannosaurus Rex (Naturalis)

TWNKLS | Next gen tracker

twnkls presentation to augmented reality marketing conference

Marketing

twnkls augmented reality

experience twnkls

devices twnkls

meaning of augmented

reality assistance

augmented world expo

london uk twnkls awards

golden room