“Applying Web 2.0 Strategy”

1Example #1

“Twitter and a Pub”

2

What is Twitter?

3

Twitter is a social networking and micro-blogging service that allows its users to send and read other user's updates (known as "tweets"), text-based posts of up to 140 characters in length.

Source:http://en.wikipedia.org/wiki/Twitter

Twitter Page Layout

4

Your Brand Visuals(also company status)

The most popularTopics & meetingsOn Twitter

Public time line

Twitter stats

Where you “tweet”

Who you are

Why YOUR business will benefit from Twitter and

Social Media

You don’t need to be a Techno-Geek to Use it…

Not Just for Kids….

Average age is 30-55 years old

Average person using only using a few months

Engage Directly with Customer/Prospects…Anywhere

Social Media Tools are FREE No middleman

marketing fees

– No advertising search (PPC) costs

– No email fees (mail lists, mail send fees)

Twitter Survey (May 2009)

Twitter Perception Survey, May 2009 by @warrenss & @researchguy

Twitter Survey (May 2009)

Twitter Perception Survey, May 2009 by @warrenss & @researchguy

Serious Brands Taking Twitter Seriously

Over 100 CEOs including those fromlarge F500 companies are On Twitter regularly. (Source: ExecTweets.com)

What is Twitter’s appeal? A digital water cooler A stream you dip into A (32 million person)

cocktail party A virtual office What knowledge

management

always wanted to be Networking for

Agoraphobics

(List courtesy of Martin Weller)

The Big Picture: Web 2.0

Source: David//Armano davidarmano.com

“Twitter and a Pub”

…applied…

16

Connect with your local community

Can generate “buzz” listen and communicate with customers

Can integrate with other sites for example Facebook, without logging in.

posting on guest ales

menu updates

contests

interpub community twitter community

Applying to Example #1 – Twitter for a Pub

today’s blackboard specials

post photos

jokes and pub trivia

Applying to Example #1 – Twitter for a Pub

Check it out:

19

www.twitter.com/woolwicharms